PPC HeroConf Austin 2014 – New AdWords Shopping Ads

Ann Stanley presented “How to setup and manage AdWords new Shoppng ads” at HeroConf in Austin on 28th April 2014.

This included:

  • Google recently introduced Shopping campaigns to facilitate the management of product listings making it much easier for advertisers to set up product categories and adjust bids according to competition.
  • The benefits of the new campaign format and shares some of the results achieved by Anicca.
  • She demonstrates the most effective way of setting up the campaigns within AdWords  and elaborates on best practice for optimisation.
  • Also, see details of a brand new beta test for displaying ad offers and trust signals!

You can download a copy of the PPC-Hero-shopping-ads

Or view it below: