Free Grant Funded Digital Skills
Bootcamps in Nottinghamshire & Derbyshire

14-week Skills Bootcamp in Digital Marketing in Nottinghamshire and Derbyshire
Free for job-seekers & self-employed (employers pay 10-30%)

Apply Now!

Grant-funded digital skills bootcamp – Apply Now for learners based in Nottinghamshire and Derbyshire

We are now recruiting for a limited number of places for learners in the Norfolk and Suffolk region. Complete the application form now or read on for further details.

Read on to find out more about the course itself, leading to a  Level 5 qualification from the Digital Marketing Institute (DMI).

So far, we have run 29 courses in the East Midlands and East Anglia, training over 1000 learners, since January 2022.

Anicca can offer this grant-funded course because we are one of the training providers approved by D2N2 to deliver their digital skills bootcamps. 

The funding is from the Department of Education (DfE); as part of the  Lifetime Skills Guarantee and Plan for Jobs. 

It doesn’t matter what level of knowledge you have. Our course will take you through the basics all the way to advanced digital strategy.  This digital marketing course is suited to anyone looking for a qualification in Digital Marketing.  

Grants and funding

If you are employed, you can take the course through your employer. However, if you are self-employed, unemployed, or a recent student, you can sign up for the course yourself, as an individual learner.

The course is  free for individual learners,  whereas employers, will be required to make a contribution of 10% – 30% depending on the size of the company (see below):

SMEs (businesses with less than 250 employees) only pay 10% contribution (£275 +VAT) 
Businesses larger than 250 employees pay 30% contribution (£825 +VAT).

Format of the course

The course consists of a minimum of  60 hours of guided learning. The course is taught over 14-weeks.

Each week you will receive a live lesson, plus self-service webinars and access to other Anicca resources.

Working with employers

We want to hear from any employers that have staff that would benefit from the course, or that may be interested in offering our learners a job interview or career opportunity.

You can find out more about our  free trainee placement and recruitment service  by clicking on the link.

The details of what you will get from this course are outlined below: 

Live training sessions, led by our agency experts. More than 10 lessons over 14 weeks of practical training .
The classes are taught live, by our agency staff and are simultaneously streamed online.
The video recordings can also be watched later, for example, at weekends and in the evenings. However, you must have watched the recording within 1 week of the live sessions, to continue on the programme.
Additional webinars, online lessons, and other resources will be provided; including a choice of 6 practical half-day workshops on subjects like GA4 and ChatGPT.
Ongoing communication and support (via WhatsApp), enabling communications with other learners and your trainers.
Once you have completed the 10 days of lessons, you will be given 1 day of guided revision and self-study for the DMI level 5 qualification. This is an independently verified multi-choice exam that you take online.
If you complete the course and provide the first lot of “evidence of positive outcomes”, you will get a certificate of attendance, plus 6 months membership to the DMI, access to their free resources, and a free exam voucher to take your exam.
You can attend various workshops from local Universities and colleges on education and apprenticeship opportunities.
Practical “Recruitment-ready workshops” are offered to help you develop CV and interview techniques.
Our team will help individual learners to get ready to apply for jobs with CV and interview preparation and she will proactively look for jobs for you. 
You are  GUARANTEED AN INTERVIEW  for a job or apprenticeship, as part of this programme. This is particularly useful for learners that are unemployed, recent graduates, or working part-time and want to switch careers.
Option to take additional exams like the Google Analytics or Google Ads certifications.

The details of what you will get from this course are outlined below: 

Our established Anicca Digital Skills Bootcamp is the only digital marketing qualification delivered by practising agency professionals. It is a premium programme designed to give learners the theoretical and practical skills required to set up and manage in-house digital marketing campaigns.

With 18 years of experience as a digital agency, Anicca Digital has delivered award-winning campaigns and DMI courses for leading brands across the UK.

The new training programme combines theory and practical tips across the following topics:

Social Media
SEO and Content Marketing
Paid Media and Digital Advertising
Measurement and Analytics
Email Marketing
Video and Display
Web Optimisation
Developing Your Marketing Strategy

This will be supported by an online learning centre with over 300 PowerPoint slides, student handbooks, videos and around 80 practical activities. This allows personal study at home in preparation for each module.

More details of each course module can be found below.

When studying for the DMI exam, our team is on hand to support your development with resources, advice, and practical exercises.

The certifications and exams

You will receive a certificate of attendance, once we have verified you have attended or watched all the 60 guided learning hours and evidence of a job interview or career progression.
You will then study and book your DMI exam. This course is “The Certified Digital Marketing Professional” and if you pass the multi-choice online exam you will be qualified with a Level 5 Scottish Qualifications Authority (SQA) accredited qualification.

Guaranteed Interview for unemployed learners

Our team, will work with you to help you with CV preparation and understand your career aspirations. We then identify and post jobs on our Slack group on a daily basis, and act as a match-maker service with local employers to ensure that all unemployed learners get a guaranteed interview.

Practical and theoretical training

The DMI course marries theory and practical skills to provide with a solid base from which to build your career. This distance learning version of the DMI course would typically cost over £2,000.

Learn from industry experts

Students also learn the intangibles from industry experts who provide tips on soft skills and personal experiences to better understand the demands of the industry

Supported learning

We support students with a plethora of slides, exercises, videos, and activities to support development and self-study. We also have a Slack community where we answer all your questions.

Professional qualifications

The DMI course is a professional qualification that not only strengthens your CV but opens the door to a range of qualifications

Course content & DMI modules

The Introduction to Digital Marketing module enables you to harness the power of digital marketing as a core driver of the marketing strategy for your organisation. You will understand the foundation principles of digital marketing and be able to distinguish how it differs from traditional marketing.

 This module will also introduce you to the Digital Marketing Institute (DMI) methodology, an iterative framework that outlines the foundation tenets of digital marketing and the visual scheme that provides the basis for implementation of the different channels.

 Digital marketing channels include:

Search engine optimisation
Web analytic
Pay-per-click marketing
Email marketing
Social media marketing
Digital display advertising
Online video marketing

 This opening module on our professional Anicca Academy programme explains and demonstrates the power of the internet and how to harness these changes as the relationship between organisations and customers define the way we live. We will be showing how you can apply digital concepts across the marketing function in any business.

This module enables you to effectively engage with customers across a diverse range of social media platforms. You will appreciate the emerging trends in the social media space and the opportunity afforded by the ‘always connected’ social consumer. You will recognise the suitability of different social platforms for your aims and objectives, and appreciate the challenges of social media. This module covers the key concepts and terminology used in social media, and you will be able to configure social media accounts across Facebook, Twitter, LinkedIn and YouTube, as well as learning about the new emergent social platforms.

The Social Media Marketing module also explores how to implement social advertising features to build and sustain relationships with customers. You will appreciate the challenges of implementing an effective social media strategy for your business, with a focus on the importance of listening as the critical starting point. You will be able to accurately measure the effectiveness of your social media campaigns using analytics, and be able to evaluate information about budgetary spend against baseline expectations. Lastly, you will be aware of privacy and data protection issues associated with social media marketing.

Topics include:

Key social media concepts
Social media goals
Setting goals and priorities
Facebook
Twitter
LinkedIn
New social challenges
Apps and plug-ins
KPI measures
Reporting

The Search Engine Optimisation (SEO) module examines the various tactics for enhancing your website’s position and rankings within search engines.

The module covers the key concepts and terminology used within the field of SEO and equips marketing professionals with the technical know-how, understanding and insight to build and maintain an effective SEO strategy. You will learn about the range of specialist tools that are available to help common search engines find, view and rate websites. With this in mind, you will learn about on-page optimisation techniques and understand the process of effective keyword research and selection.

The content marketing module will enable you to develop the knowledge and skills to plan and execute a content marketing strategy in a persona-orientated, data-driven way informed by your business objectives, aligned with a buyer journey and fits an overall marketing strategy.

By the end of this module, you will understand the fundamentals of content marketing concepts and strategy. You will be understand how to conduct content research to find opportunities in order to develop clear and actionable objectives for a digital marketing strategy. You will gain the skills needed to initiate a content marketing strategy, whilst also exploring the value of both creating and curating compelling content through a number of different channels.

The website optimisation module will teach you how to build and publish a well-designed, high performing and optimised website that is aligned to your business goals. You will be guided through the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on your budget and business objectives.

Through this module you will gain insight into the importance of optimisation, be able to identify the principles of good web design and realise how to attract potential customers with effective content and copy. This module will help you to understand how to use your website for insight, tracking, measurement and data capture using various metrics and tools.

The Email Marketing module covers industry best practices for creating and delivering effective email marketing campaigns.

The module covers the four foundational aspects of email marketing: subscriber management, email design, delivery and reporting. You will learn how to develop and manage a subscriber database, and become familiar with the features in third-party email systems and solutions.

You will be able to plan a marketing segmentation strategy for your target audience and recognise what makes for good email design in terms of user-centric content, coherent layout and an attractive design.

Students will understand what split testing entails, and will be able to use key metrics to report on the effectiveness of your email marketing campaigns, including open rates, click-through rates, unsubscribes and bounces.

You will be able to monitor and evaluate email marketing analytics, and be aware of data protection and privacy issues associated with email marketing.

Topics include:

Key email marketing concepts
Campaign process
Online and offline data capture
Segmentation
Email design
User behaviour and characteristics
Email copy, structure, delivery and systems
Scheduling
Measurement
Key terms and metrics
Split testing

The Paid Search, or Pay-Per-Click Marketing, (PPC) module demonstrates how to implement and manage search advertising campaigns. Lectures will cover the key concepts and terminology used within the field of PPC and will equip you with the technical understanding and skills to build and maintain an effective PPC strategy.

You will understand the fundamentals of search engine marketing and appreciate the mechanics of how PPC systems function. Students will develop advanced keyword research and selection skills and learn how to apply these to Google Ads campaigns.

You will be able to analyse current search marketing activity and target your campaign to key audience groups in order to enhance and improve click through rates. You will recognise the features of strong ad copy and develop your skills in writing compelling ads.

Learn how to set and manage budgets for Google Ads campaigns, and measure and analyse their effectiveness by exporting detailed campaign management reports to see how they align with established baseline expectations. You will also be aware of relevant data protection and privacy issues associated with PPC.

Topics include:

Key PPC concepts
Strengths of PPC
Keyword research
Google PPC
Research tools
Search campaign process
Ad copy
Landing pages
Targeting
Budgets
Scheduling
Display networks
Ad centre
Campaign management
Conversion tracking
Conversion metrics: CPA, CTR
Bidding
Analytics

The Display and Video Advertising module equips you with the skills and knowledge to implement and manage effective digital display campaigns and video campaigns. The module covers the core concepts and terminology associated with digital display advertising, and explores what is involved in developing and managing effective ad campaigns.

You will develop a comprehensive understanding of the creation and deployment of digital display advertising, learning about the wide range of ad display formats and how to select the most appropriate ad format for your campaign target audience. You will be able to develop clear campaign objectives and measure and optimise your campaign based on firm results analysis. Students will be able to research and use a range of campaign publishers, and know what pricing metrics such as CPM, CPC, CPL and CPA entail commercially. You will also learn how to use the standard digital media planning process to obtain the best possible return on your digital display advertising efforts.

Topics include:

Key digital display concepts
Video advertising
Benefits and challenges of digital display
Running effective ads
Ad formats and features
Campaign planning
Creative formats
Targeting and tracking your campaign
Optimising the campaign
Campaign budget

The Web Analytics module enables you to fully measure, monitor and optimise your digital marketing activities. You will learn how to build an online reporting structure for your business, and learn about the range of specialist tools that are available to help you understand how to measure and monitor online traffic.

You will understand the rationale and business benefits of adopting a formal analytics programme, and learn how to set up accounts, profiles and permissions to apply analytics tracking across your websites. Discover how to align business KPIs with your analytics goal configuration, and utilise the features of Google Analytics to develop a detailed profile of your target audience’s location, demographics, technology, devices, interests and more.

Learn how to assess the effectiveness of your website’s technical performance and download speed, and how to measure levels of user engagement and conversion by tracking activities such as downloads, video views, purchases and registrations, etc. Create and schedule customised reports and explore the real time and intelligence reporting capabilities of Google Analytics. As with the other modules, you will also be aware of data protection and privacy issues associated with website analytics.

Topics include:

What is website analytics?
Google Analytics explained
Understanding your
KPIs
Measuring website traffic
Setting up goal and event tracking
Increasing traffic to your web site
Ecommerce
Real-time reporting
Intelligence reporting

The Planning Your Digital Marketing Strategy module provides a structured approach for bringing together all the strands of the Professional Diploma in Digital Marketing, to create a coherent digital marketing plan.

This module is based on the Digital Marketing Institute methodology, which incorporates a nine-step process based on three distinct parts.

Part one includes a situation analysis exercise, a formal information gathering process and an audience definition exercise.

Part two develops a set of clear and meaningful objectives for the digital marketing plan. Appropriate tools are selected on the basis of the anticipated audience(s), and objectives and budget are set based on the channels detailed within the Digital Marketing Institute framework. An action plan is developed to provide a coherent project structure, including milestones, deliverables and resources.

Part three of the Digital Marketing Institute methodology emphasises the importance of an iterative process of monitoring, analysis and enhancement based on performance.

The Strategy and Planning module provides you with the skills to create a formal digital marketing plan for your organisation, which will allow you to implement a successful and effective digital marketing strategy.

Topics include:

Key strategy and planning concepts
Planning
Situation analysis
Information gathering
Target audience
Setting objectives
Appropriate tools
Action plan
Setting the budget
Measurement
Iteration and enhancement
Examples of integrated marketing plans

How much does the course cost and how do I apply?

Grants and funding

Here is a breakdown of the costs for different types of learners:

a) Learners looking for a job or an apprenticeship – Free place
This includes the following groups:

Unemployed
Recent graduates
Lost employment / income / education due to COVID-19.
Want to return to work following redundancy, health issues, childcare etc

b) Self-employed learners or sole traders – Free place
These groups can join the programme for FREE, as they will receive 100% grant funding for the course and the cost of the DMI exam.

c) Learners who are currently employed
For the current project, employees will need to get permission from their employer, as their company will be required to make a contribution to the cost of the course.

d) Employers that want to train their existing staff 

Employers will receive up to a 90% grant towards the cost of the course and the DMI exam.

SMEs businesses with less than 250 employees – only pay 10% contribution  (£250 +VAT)
Businesses larger than 250 employees pay 30% contribution (£750 +VAT)
Amounts vary depending on your location and whether your staff take the DMI exam.

How to apply? 

Our next course, for learners based in Nottinghamshire & Derbyshire will start Summer 2025.

Places are limited, so we need to ensure that you are eligible and that you have the necessary time and commitment to complete the programme.  You will need to sign a contract to confirm that you understand your commitment.

So, if you are looking to get grant-funded digital marketing training for yourself or your employees; then you will need to:

Complete the application form
If you are based in Nottinghamshire or Derbyshire then click on this link
or email one of our team at  [email protected]. 
or call Lucy Hammond, on 0116 254 7224, if you have any questions, or if you would like to check your eligibility over the phone. 
You can also download our  Digital bootcamp induction for learners

Note: We are hoping to run further courses for other regions in 2025