Anicca Digital is very proud to be launching our 12-week Digital Skills Bootcamp in January, leading to a Level 5 qualification from the Digital Marketing Institute (DMI).
Even more exciting, is that learners aged over 19 and based in the East Midlands*, are eligible for grants to help pay for the course and the cost of the DMI exam.
*East Midlands counties include Derbyshire, Leicestershire, Lincolnshire, Nottinghamshire and Rutland.
Anicca is able to offer this grant-funded course, because we are one of the D2N2 approved training providers of its skills bootcamps. The funding is from the Department of Education (DfE); as part of the Lifetime Skills Guarantee and Plan for Jobs.
It doesn’t matter what level of knowledge you have. Our course will take you through the basics all the way to advanced digital strategy. This digital marketing course is suited to anyone looking for a qualification in Digital Marketing.
You can take the course through your employer, or you can pay for the course yourself. The course is free for learners in our priority groups, or you (or your employer) may be required to make a small contribution (see below).
The course consists of a total of 130 hours of guided learning. This is equivalent to about 10 hours per week and includes:
The details of what you will get from this course are outlined below:
Our new Anicca Digital Skills Bootcamp is the only digital marketing qualification delivered by practising agency professionals. It is a premium programme designed to give learners the theoretical and practical skills required to set up and manage in-house digital marketing campaigns.
With 15 years’ experience as a digital agency, Anicca Digital has delivered award-winning campaigns and DMI courses for leading brands across the UK.
The new training programme combines theory and practical across the following topics:
Students will spend one day a week at our training centre, over a period of up 12 weeks, or watch the same lessons online.
This will be supported by an online learning centre with over 300 PowerPoint slides, student handbooks, videos and around 80 practical activities. This allows personal study at home in preparation for each module.
Whether studying for DMI exam or adding to your skillset with the optional CIM course qualification, our team is on hand to support your development with resources, advice, and practical exercises.
The certifications and exams
The DMI course marries theory and practical skills to provide with a solid base from which to build your career. This distance learning version of the DMI course would typically cost in excess of £1,500
Students also learn the intangibles from industry experts who provide tips on soft skills and personal experiences to better understand the demands of the industry
We support students with a plethora of slides, exercises, videos, and activities to support development and self-study
The DMI course is a professional qualification that not only strengthens your CV but opens the door to a range of qualifications
The Introduction to Digital Marketing module enables you to harness the power of digital marketing as a core driver of the marketing strategy for your organisation. You will understand the foundation principles of digital marketing and be able to distinguish how it differs from traditional marketing.
This module will also introduce you to the Digital Marketing Institute (DMI) methodology, an iterative framework that outlines the foundation tenets of digital marketing and the visual scheme that provides the basis for implementation of the different channels.
Digital marketing channels include:
This opening module on our professional Anicca Academy programme explains and demonstrates the power of the internet and how to harness these changes as the relationship between organisations and customers define the way we live. We will be showing how you can apply digital concepts across the marketing function in any business.
This module enables you to effectively engage with customers across a diverse range of social media platforms. You will appreciate the emerging trends in the social media space and the opportunity afforded by the ‘always connected’ social consumer. You will recognise the suitability of different social platforms for your aims and objectives, and appreciate the challenges of social media. This module covers the key concepts and terminology used in social media, and you will be able to configure social media accounts across Facebook, Twitter, LinkedIn and YouTube, as well as learning about the new emergent social platforms.
The Social Media Marketing module also explores how to implement social advertising features to build and sustain relationships with customers. You will appreciate the challenges of implementing an effective social media strategy for your business, with a focus on the importance of listening as the critical starting point. You will be able to accurately measure the effectiveness of your social media campaigns using analytics, and be able to evaluate information about budgetary spend against baseline expectations. Lastly, you will be aware of privacy and data protection issues associated with social media marketing.
The Search Engine Optimisation (SEO) module examines the various tactics for enhancing your website’s position and rankings within search engines.
The module covers the key concepts and terminology used within the field of SEO and equips marketing professionals with the technical know-how, understanding and insight to build and maintain an effective SEO strategy. You will learn about the range of specialist tools that are available to help common search engines find, view and rate websites. With this in mind, you will learn about on-page optimisation techniques and understand the process of effective keyword research and selection.
The content marketing module will enable you to develop the knowledge and skills to plan and
execute a content marketing strategy in a persona-orientated, data-driven way informed by your
business objectives, aligned with a buyer journey and fits an overall marketing strategy.
By the end of this module, you will understand the fundamentals of content marketing concepts and
strategy. You will be understand how to conduct content research to find opportunities in order to
develop clear and actionable objectives for a digital marketing strategy. You will gain the skills
needed to initiate a content marketing strategy, whilst also exploring the value of both creating and
curating compelling content through a number of different channels.
The website optimisation module will teach you how to build and publish a well-designed, high
performing and optimised website that is aligned to your business goals. You will be guided through
the key components of web design to design, create and publish an effective website and choose the
most suitable hosting option based on your budget and business objectives.
Through this module you will gain insight into the importance of optimisation, be able to identify the
principles of good web design and realise how to attract potential customers with effective content
and copy. This module will help you to understand how to use your website for insight, tracking,
measurement and data capture using various metrics and tools.
The Email Marketing module covers industry best practices for creating and delivering effective email marketing campaigns.
The module covers the four foundational aspects of email marketing: subscriber management, email design, delivery and reporting. You will learn how to develop and manage a subscriber database, and become familiar with the features in third-party email systems and solutions.
Students will understand what split testing entails, and will be able to use key metrics to report on the effectiveness of your email marketing campaigns, including open rates, click-through rates, unsubscribes and bounces.
You will be able to monitor and evaluate email marketing analytics, and be aware of data protection and privacy issues associated with email marketing.
The Paid Search, or Pay-Per-Click Marketing, (PPC) module demonstrates how to implement and manage search advertising campaigns. Lectures will cover the key concepts and terminology used within the field of PPC and will equip you with the technical understanding and skills to build and maintain an effective PPC strategy.
You will understand the fundamentals of search engine marketing and appreciate the mechanics of how PPC systems function. Students will develop advanced keyword research and selection skills and learn how to apply these to Google Ads campaigns.
You will be able to analyse current search marketing activity and target your campaign to key audience groups in order to enhance and improve click through rates. You will recognise the features of strong ad copy and develop your skills in writing compelling ads.
Learn how to set and manage budgets for Google Ads campaigns, and measure and analyse their effectiveness by exporting detailed campaign management reports to see how they align with established baseline expectations. You will also be aware of relevant data protection and privacy issues associated with PPC.
The Display and Video Advertising module equips you with the skills and knowledge to implement and manage effective digital display campaigns and video campaigns. The module covers the core concepts and terminology associated with digital display advertising, and explores what is involved in developing and managing effective ad campaigns.
You will develop a comprehensive understanding of the creation and deployment of digital display advertising, learning about the wide range of ad display formats and how to select the most appropriate ad format for your campaign target audience. You will be able to develop clear campaign objectives and measure and optimise your campaign based on firm results analysis. Students will be able to research and use a range of campaign publishers, and know what pricing metrics such as CPM, CPC, CPL and CPA entail commercially. You will also learn how to use the standard digital media planning process to obtain the best possible return on your digital display advertising efforts.
The Web Analytics module enables you to fully measure, monitor and optimise your digital marketing activities. You will learn how to build an online reporting structure for your business, and learn about the range of specialist tools that are available to help you understand how to measure and monitor online traffic.
You will understand the rationale and business benefits of adopting a formal analytics programme, and learn how to set up accounts, profiles and permissions to apply analytics tracking across your websites. Discover how to align business KPIs with your analytics goal configuration, and utilise the features of Google Analytics to develop a detailed profile of your target audience’s location, demographics, technology, devices, interests and more.
Learn how to assess the effectiveness of your website’s technical performance and download speed, and how to measure levels of user engagement and conversion by tracking activities such as downloads, video views, purchases and registrations, etc. Create and schedule customised reports and explore the real time and intelligence reporting capabilities of Google Analytics. As with the other modules, you will also be aware of data protection and privacy issues associated with website analytics.
The Planning Your Digital Marketing Strategy module provides a structured approach for bringing together all the strands of the Professional Diploma in Digital Marketing, to create a coherent digital marketing plan.
This module is based on the Digital Marketing Institute methodology, which incorporates a nine-step process based on three distinct parts.
Part one includes a situation analysis exercise, a formal information gathering process and an audience definition exercise.
Part two develops a set of clear and meaningful objectives for the digital marketing plan. Appropriate tools are selected on the basis of the anticipated audience(s), and objectives and budget are set based on the channels detailed within the Digital Marketing Institute framework. An action plan is developed to provide a coherent project structure, including milestones, deliverables and resources.
Part three of the Digital Marketing Institute methodology emphasises the importance of an iterative process of monitoring, analysis and enhancement based on performance.
The Strategy and Planning module provides you with the skills to create a formal digital marketing plan for your organisation, which will allow you to implement a successful and effective digital marketing strategy.
Grants and funding
Here is a breakdown of the costs for different types of learners:
Priority groups – Free place
This includes the following groups:
These groups can join the programme for FREE, as they will recieve 100% grant funding for the course and Anicca will subsidise the cost of the DMI exam.
Learners who are self-funding their course, but are currently employed – £300 (incl. VAT)
This group will only be charged £300 (including VAT) towards the cost of the DMI exam (half price), as they will receive 100% grant on the course.
Employers that want to train their existing staff – £750+VAT per learner
Employers will pay £750+VAT per learner (which includes a contribution towards the DMI exam) . This is based on employers receiving a 60% grant towards the cost of the course.
How to apply?
We are RECRUITING NOW for our first course, which runs from January to March. Places are currently limited to 25, so we need to ensure that you are eligible and that you have the necessary time and commitment to complete the programme.
So, if you are looking to get grant-funded digital marketing training for yourself, or your employees; then you will need to:
Note: Currently, we are only taking applications for learners aged 19-65, who work or live in the East Midland
We will then send you a more detailed application form, which requests a lot of information about your personal and employment status (this needs to be collected on behalf of the DfE).
The course is monitored by Ofsted, so these questions are to determine if you are eligible for the funding and to benchmark the impact of the training on employability. All the information you supply is confidential and you will be required to agree to the GDPR statements, on how the DfE will use your data.
“Meet-the trainer” events and enrollment
Once you have completed this form, one of our team will contact you to let you know if you are eligible and to invite you to attend one of our “Meet-the-Trainer” events, in our training centre (and office) in Frog Island, in central Leicester.
You will be informed by email that you have been offered a place. We will also send you a contract, which you can sign electronically, where you agree to:
If applicable you will recieve an invoice for your contribution towards the course or exam.
Places will be allocated on a first-come-first-served basis, however we will operate a waiting list, in case more places become available.
Once you are enrolled, you will be contacted by our customer service team, who will provide you a learning pack and details of induction sessions and the learning time table.
Funding & Partners