News-Jacking & Reactive PR

In today’s fast-paced digital landscape, seizing the moment is key to standing out.

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Stay relevant with real-time PR strategies

Reactive PR and newsjacking allow brands to insert themselves into trending conversations, maximising visibility and engagement. At Anicca, we help ecommerce businesses capitalise on real-time opportunities, positioning them as industry thought leaders and driving brand awareness.

Reactive PR and newsjacking involve leveraging breaking news, industry developments, and viral trends to generate publicity for your brand. By acting swiftly and strategically, businesses can engage with a wider audience, build credibility, and enhance their online presence. Whether it’s providing expert commentary, crafting timely content, or responding to emerging topics, we ensure your brand remains at the forefront of industry discussions.

Our reactive PR & newsjacking services:

We continuously track industry news, trending topics, and social conversations to identify opportunities where your brand can contribute relevant insights and expertise.

We connect with journalists, bloggers, and industry influencers to secure media coverage and position your brand as a trusted voice in your sector.

Timeliness is crucial in newsjacking. Our team crafts compelling press releases, blog posts, and social media content that align with trending stories, ensuring maximum impact.

By analysing how competitors leverage reactive PR, we identify gaps and opportunities to ensure your brand stays ahead in news-driven marketing.

Why Anicca?

At Anicca, we combine agility with strategy, ensuring your brand reacts to trending topics with precision and impact. Our team of PR specialists and content creators work seamlessly to craft real-time responses that enhance brand credibility and visibility. We don’t just follow trends—we position your business at the centre of the conversation, helping you attract new audiences, engage with the media, and strengthen your industry authority.

With a proven track record in news-driven marketing, we know how to identify the right opportunities, execute them effectively, and measure success. By integrating PR and digital marketing, we create a cohesive approach that drives measurable results.

Get in touch

Keep your brand at the forefront of trending topics to reach your audience.

Any questions?
We’ve got the answers.

Reactive PR involves responding to current events and industry developments in real time. It helps position your brand as a thought leader, increasing media coverage, brand awareness, and audience engagement.

We use media monitoring tools and industry insights to track breaking news and trending topics, ensuring your brand contributes to conversations that align with your business goals and target audience.

Yes, but the approach varies by sector. Our team tailors strategies to ensure your brand engages with relevant and appropriate topics while maintaining credibility and authenticity.

Speed is essential. We monitor news in real time and create content rapidly, ensuring your brand’s perspective is part of the conversation before trends lose momentum.

We track media coverage, engagement metrics, website traffic, and brand mentions to assess the impact of newsjacking efforts. Our data-driven approach ensures continuous improvement and maximised results.

Proven strategies, proven success

Our client case studies showcase the transformative impact of our digital marketing strategies. Discover how we’ve driven measurable growth and success for businesses across diverse industries.