42% Improvement in Bounce Rate
One of the main functions of on-page SEO is to write and optimise content it in a way that serves your audience and their search intent. By making your content specific in this way you can drive more ‘qualified’ users to your landing pages and increase your engagement and conversion rates (as they are more likely there specifically for your products or services).
Once we know the audience and search intent to target, we will perform keyphrase research, write and optimise your content to drive traffic from the SERPs (search engine landing pages) and engage and convert once they land. We will then report on the performance of your content and refine when needed. Here is the more detailed process:
We combine engaging copywriting with keyword optimisation of all key tags and areas in order to drive traffic from the SERPs, then engage and convert your users. We also stay ahead of Google Algorithms, use schema and optimise for rich snippets / position zero.
Our content writers have experience writing for a wide range of industries, allowing them to pick up technical topics with ease while writing content for the user – aiming for a high level of engagement and conversions.
They work with our technical SEO team to identify and optimise for rich media, position zero (rich results) and mark up all relevant information with schema markup.
All our team members are commercially aware and keep track of your KPIs, seeing beyond your tasks to ensure all these activities cater to your big picture – progressing your KPIs and growing your business.
Get in touch with one of our SEO copywriters for more information on our services, or check out more of what we can offer you as an agency.