Content Creation & On-Page SEO

Create rich, optimised content; and achieve competitive keyphrase rankings, click throughs to your site (CTR) & conversions

HomeSEOOn-Page SEO

What is on-page SEO?

On-page SEO involves optimising the content and HTML on a page in order to rank it higher in search engines for specific topics or keyphrases. Most on-page SEO activities can be implemented without the need to edit code (using a CMS) however some elements do involve editing HTML or JavaScript.
On-page SEO optimisation typically works together with a keyphrase (or keyword) list and a priority list of pages – a ‘page plan’ – allowing you to target specific users (your audience) to encourage good engagement and conversion rates.

Serve your audience’s search intent

One of the main functions of on-page SEO is to write and optimise content it in a way that serves your audience and their search intent. By making your content specific in this way you can drive more ‘qualified’ users to your landing pages and increase your engagement and conversion rates (as they are more likely there specifically for your products or services).

Once we know the audience and search intent to target, we will perform keyphrase research, write and optimise your content to drive traffic from the SERPs (search engine landing pages) and engage and convert once they land. We will then report on the performance of your content and refine when needed. Here is the more detailed process:

KPIs, audience and search intent

We will identify your KPIs, audience and which search intent to target, along with other information such as brand guidelines. This information will guide all SEO tasks especially the content ones.

Targeted keyphrase research

We will perform keyphrase research using our years of experience in several industries and premium tools, ensuring keywords are competitive and specific to your audience and KPIs.

Content optimisation

We combine engaging copywriting with keyword optimisation of all key tags and areas in order to drive traffic from the SERPs, then engage and convert your users. We also stay ahead of Google Algorithms, use schema and optimise for rich snippets / position zero.

Track, report and improve

From your business KPIs we will derive digital KPIs such as keyword topic visibility, SERP CTR, content engagement and conversions. We can then track the progress of the content work and broader SEO work, in order amend and constantly improve your campaign.

Why Anicca?

Our content writers have experience writing for a wide range of industries, allowing them to pick up technical topics with ease while writing content for the user – aiming for a high level of engagement and conversions.


They work with our technical SEO team to identify and optimise for rich media, position zero (rich results) and mark up all relevant information with schema markup.

All our team members are commercially aware and keep track of your KPIs, seeing beyond your tasks to ensure all these activities cater to your big picture – progressing your KPIs and growing your business.


Get in touch with one of our SEO copywriters for more information on our services, or check out more of  what we can offer you as an agency.

Our Client Case Studies

“Anicca is simply one of the three best SEO companies in the UK. Anicca has grown into a full service agency and I frequently recommend them to other businesses as I know that they will be in capable hands.”

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