Drive High-Intent Traffic with Targeted Paid Search Campaigns

Take advantage of expertly managed paid search and PPC campaigns on Google Ads and Bing that maximise ROI and drive conversions for your business.

Paid Search Consultation

Boost conversions and ROI with precision paid search

Paid search is one of the most effective ways to reach customers who are actively searching for your products or services. At Anicca Digital, we specialise in creating and managing paid search campaigns that drive high-intent traffic to your website.

As an award-winning UK PPC agency, we are the only Google Premier Partner agency based in Leicester. We use Google and Bing ads (paid search campaigns), to deliver measurable and effective PPC campaigns for your business. We also integrate our paid search and paid social campaigns to maximise results.

Our paid search services:

We create and manage Google Ads campaigns that are tailored to your business goals. From keyword research and ad creation to bid management and performance tracking, our Google Ads services ensure your campaigns are optimised for success, driving more clicks and conversions.

While Google dominates the search market, Bing Ads can also provide valuable traffic, often at a lower cost per click. We manage Bing Ads campaigns with the same precision as Google Ads, helping you reach a broader audience and achieve better results.

Effective paid search campaigns start with thorough keyword research. We identify the most relevant and profitable keywords for your business, ensuring your ads reach customers who are ready to buy. Our keyword strategies are designed to maximise your ad spend and drive high-quality traffic.

Great ads don’t just drive clicks—they drive conversions. Our team of copywriters crafts compelling ad copy that resonates with your audience, while our A/B testing ensures we continuously optimise your ads for better performance.

We believe in complete transparency and continuous optimisation. Our performance tracking and reporting services provide you with detailed insights into how your campaigns are performing, allowing us to make data-driven adjustments to improve ROI.

Why Anicca?

At Anicca, our paid search services go beyond the basics of traditional campaigns, delivering strategic solutions under the broader umbrella of paid media that drive measurable results. With deep expertise in digital advertising, we craft tailored paid search campaigns designed to expand your reach, increase conversions, and maximise ROI across various platforms like Google, Bing, and more.

What sets us apart is our data-driven approach to paid search. Our process includes thorough keyword research, audience segmentation, and competitive analysis to ensure that your ads are not only seen but also engaged with by the right customers. From bidding strategies and ad copy testing to campaign optimisation and performance tracking, we ensure every aspect of your paid search campaign is finely tuned to achieve the highest return on investment.

Our commitment to integrating paid search insights across your entire digital marketing strategy – including SEO, content marketing, PR, and social media – means you receive a cohesive approach that drives both immediate performance and long-term business growth. By working closely with your team, we deliver paid search strategies that not only increase traffic and conversions but also enhance your overall brand visibility and market impact.

Get in touch

Turn clicks into customers with data-driven paid search.

Any questions?
We’ve got the answers.

Paid search advertising is the process of paying search engines to place ads higher in search engine results pages (SERPs). The main aim if paid search is to increase your reach and drive traffic to your site. Pay per click (PPC) is the most common form of paid advertising.

With SEO, you need utilise keywords and quality content to satisfy search engines and appear in rankings. With paid search, you can pay to have your ads featured above organic results.

Costs for paid search varies depending on the type of campaign, such as the target keywords and/or the duration. We’ll work with you and your budgets to create paid search campaigns that are cost effective and deliver results.

We utilise Google Ads to set up, monitor and report on ad campaigns. All you need to do is set up an account, identify the keywords/search terms you want to target, create your ad (including copy and imagery) and set a daily budget.

Paid search has various uses; however, businesses often use it to reach their target audience quicker and at the right times, gain better control of budgets and campaigns, and to complement organic search efforts.

Proven strategies, proven success

Our client case studies showcase the transformative impact of our digital marketing strategies. Discover how we’ve driven measurable growth and success for businesses across diverse industries.