Paid Social Training

Develop successful digital strategies using our in-depth social media training courses

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Engage your audience with bespoke social media training

Social media is a constantly changing landscape that requires effective marketing strategies and techniques to harness successfully. Our social media training allows you to turn a highly targeted, motivated audience into customers with organic and paid social media marketing strategies.

This form of marketing provides you the chance to reach, engage and convert new customers through channels like Facebook, Twitter, and Instagram in a competitive, everchanging market. Our social media training courses are developed using the latest techniques to ensure your programme is evergreen and relevant.

The benefits of social media training courses

You’ll learn how to deliver exceptional content, engage with customers through community management and execute paid campaigns across multiple channels. Training can also cover how to successfully track your campaigns to ensure you can measure the success of your activity.


Our sessions are both theory-based and practical. We will be diving into the platforms so that all participants can gain hands-on experience throughout the course.


We encourage interaction and discussions throughout the course to allow participants to develop ideas that can be implemented.

All our trainers are part of the in-house teams here at Anicca. They work with these platforms daily and are experts in their field.


Whether you’re a dab hand or new to social media, this workshop is ideal for marketers who are looking to gain an understanding of the benefits and practicalities of social media, content marketing and how to integrate it into the overall digital strategy.


Don’t miss out on this opportunity to learn about social media marketing and how you can turn this incredible resource into a powerful marketing tool.

Drive engagement

Social media is a conversation that demands dedicated resources and an understanding of the customer base. Find out how to drive engagement with our specialised course.

Master paid social

Learn from an experienced PPC team who have a wealth of knowledge and experience in creating and running effective paid campaigns across Facebook, Twitter and LinkedIn.

Develop your identity

Develop your identity with training that promotes a unified image and consistent language that turn brands into household names.

Reputation management

We understand that things sometimes go wrong. Our social media training helps you manage your reputation in the face of unforeseen issues.

n our social media training workshops, you will learn from Anicca Digital’s leading social media specialists. Their daily experience in planning and implementing social media campaigns will ensure you’ll learn up-to-date techniques and innovations.

This hands-on workshop is not just theory, however, as our experts also provide tried and tested tips for a range of budgets and business sectors. This training is designed for business professionals who are looking to utilise an existing presence on social media for marketing purposes.

Topics for bespoke training include, but are not limited to the below. Speak to us about your specific requirements for a tailored agenda.


An Introduction to Social Media (Organic & Paid)


  • An overview of the rapidly evolving social media landscape
  • A live tour of the major social media platforms including Facebook, Instagram, Twitter and LinkedIn, exploring functionality and tools of each
  • Identifying which social media platforms should you invest in and why?
  • An outline of how to get started with your advertising campaign
  • Overview of key the industry tools such as Google Analytics, Facebook Insights, Twitter Analytics and LinkedIn analytics to gather valuable data to measure
  • A summary of successful social media project case studies


Strategy, Campaign Planning and Content Marketing


  • Define what a social media strategy is and why it is beneficial to your business
  • Outline customer service and crisis communication plans to ensure optimum customer and business experience
  • How to plan an effective campaign including media planning, budget allocation and creative
  • The importance of content in social media marketing
  • Advert regulations – the do’s and don’ts of social advertising across a range of platforms
  • How to produce a strategic framework that can help define how your business will use social media
  • At the end of day two attendees will have begun the creation of social media and content strategy for your business


Facebook and Instagram Advertising


  • Getting to know Facebook Business Manager including an introduction to Ads Manager and Power Editor
  • Advanced targeting options including remarketing, custom audiences and look-a-likes
  • Advanced buying methods including reach and frequency
    Advanced ad types including Canvas
  • Setting up Facebook Pixels for your website
  • Tracking performance and optimising campaigns
  • Effective strategies for ecommerce and b2b businesses including ‘honeypots’
  • At the end of the day you’ll be able to set up and manage advertising campaigns on Facebook and Instagram.


Twitter and LinkedIn Advertising


  • Getting to know the ads managers on both Twitter and LinkedIn.
  • Setting up effective campaigns on both Twitter and LinkedIn
  • Advanced advertising options including remarketing, custom audiences, matched audiences and look-a-likes
  • Learn effective strategies for lead generation, web traffic, brand awareness, ecommerce and B2B businesses
  • How to set up Twitter website cards and LinkedIn InMail campaigns
  • Tracking performance and optimising campaigns
  • At the end of the day you’ll be able to set up and manage advertising campaigns on Twitter and LinkedIn


Google Analytics and Reporting


  • Getting started with Google Analytics and Google Tag Manager
  • Using Google Analytics reports to track campaigns and understand audience behaviours
  • Conversion and revenue reporting including goal and ecommerce tracking and attribution models
  • Reporting – building and scheduling reports and creating dashboards
  • See our Analytics Training page for more details

Course Fees: Designed to be flexible, you can pick between the different combinations of topics to tailor the training to your specific needs.


Prices start from £975 +VAT but please contact us to discuss your specific requirements so we can prepare a custom quotation.

Why Anicca?

Social media is an intrinsic part of how we interact with the digital space. Sectors like hospitality, fashion, and dining, have been cast as obvious choices for social media and highlighted the potential for all sectors to make the most of this social potential.


Our social media training courses and workshops allow you to harness the power of social media and reach your target audience.

Our training course is truly one-of-a-kind as it brings together all facets of social media marketing into a single training programme.


Our experienced social team have all earned their stripes in this competitive industry and lead training with expert advice, anecdotal examples, and patient support to help you master social media and grow your brand.

"Anicca are an amazing digital marketing agency, highly recommended. Always provide very helpful information."

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