Resources & Webinars

This week's webinar from Anicca Digital is presented by Jayesh Mistry who will be talking on "How to use Psychology & User Bias Theory to Enhance the Performance of Your Website". He will explain the way users behave on websites and the elements that will influence their decision making.The methodology that Jayesh has developed, can be used in the process of conversion rate optimisation (CRO). However, ...

Ed Truman will be presenting this webinar on how to set-up and use the new Google Analytics package, launched in September 2020.In this talk, Ed will explain the main differences and benefits of Analytics 4 as compared to the standard analytics that you are probably using now.  This will include a demonstration of the dashboard and familiarisation with some of the key and new features;Smarter insights that use...

About Caroline Spence will present an update of her very popular webinar on how to use LinkedIn to develop your own personal brand and profile. LinkedIn is used by potential customers and employers alike, so having an up-to-date and professional profile on LinkedIn is essential, whether you are happy in your current position or are looking for a new opportunity.This will be followed with Ann Stanley provid...

Anicca's last webinar of 2020 was a live audit of 2 real Analytics. Ann Stanley will review two live accounts to show the techniques we use for understanding:the status of a website the source of traffic how different users behave on your site whether the site converts i.e. if there are sales or leads.These live audits will give you a good understanding of the Google Analytics platform but will also give...

In this webinar, Ann Stanley will bring you an update of all the new techniques we have been testing in 2020 and some tips on what you can implement in 2021.We will bring some practical examples across the world of search, social, shopping and Analytics/technical, so there will be something in this presentation for everyone. Examples include:What's new in SEO, paid search, paid social and Analytics Video as a low...

This 2-hour webinar from Anicca Digital was broadcast as part of the annual Leicester Business Festival.  The webinars is in two parts - "Search Engine Optimisation (SEO) Tasks in Your PJs” and "Using Google Analytics for Campaign Reporting & Insights". This was a joint presentation between Ann Stanley (MD of Anicca), Sukh Singh (Head of SEO) and Ed Truman (head of Analytics and data insights).This event is aime...

This 2-hour webinar from Anicca Digital was broadcast as part of the annual Leicester Business Festival.  The webinar is an “Introduction to Paid Media techniques" and was presented by Ann Stanley, Gurpreet Bassi and Chris Dowse. This included an introduction to paid media techniques; with a focus on Google Ads, Facebook Ads and LinkedIn Ads.This event is aimed at Marketing Managers, Business owners and trainees...

Bakti Jethwa presented a beginner's guide on how to set up an advertising campaign on LinkedIn to achieve various campaign objectives such as brand awareness, driving website traffic and lead generation. The webinar covers the following topics; Why LinkedIn advertising? A step-by-step walkthrough to setting up your first campaign, and FAQs...

In this webinar, Elona Jetullahu, presents 11 top tips for using Instagram for Business. Whether you are new to Instagram or you have been working on your Instagram business page for ages, then this webinar will give you insights on how you can master your Instagram business page and every post you send out to the world. AgendaInstagram: is it for you? Identifying your objectives 11 tops tips ...