Case Studies

Anicca Digital at Leicester Business Festival: Digital marketing in your PJ’s – Part 1 – paid media (6th November)

Gurpreet Bassi - Anicca Digital

This 2-hour webinar from Anicca Digital was broadcast as part of the annual Leicester Business Festival.  The webinar is an “Introduction to Paid Media techniques" and was presented by Ann Stanley, Gurpreet Bassi and Chris Dowse. This included an introduction to paid media techniques; with a focus on Google Ads, Facebook Ads and LinkedIn Ads.This event is aimed at Marketing Managers, Business owners and trainees...

11 tips for using Instagram for business (23rd October)

Elona Jetullahu - Anicca Digital

In this webinar, Elona Jetullahu, presents 11 top tips for using Instagram for Business. Whether you are new to Instagram or you have been working on your Instagram business page for ages, then this webinar will give you insights on how you can master your Instagram business page and every post you send out to the world. AgendaInstagram: is it for you? Identifying your objectives 11 tops tips ...

Advanced Google Ads techniques – how and when to use Smart Ads (16th October)

Dan Allen - Anicca Digital

In this webinar we Dan Allen show us how and when to use Smart Ads in paid search (Google Ads or pay-per-click).  These more advances PPC techniques, allow the user to gain a competitive advantage, particularly when compared to using standard text ads. AgendaThe basics Types of Smart Ads How to Create Smart Ads Dynamic Keyword Insertion IF Function Ads Countdown Ads Ad Customisers Using Ad Customis...

Paid Search marketing (pay-per-click) – Understanding the basics of Google Ads (9th October)

Gurpreet Bassi - Anicca Digital

In this webinar Gurpreet Bassi, head of paid media at Anicca Digital, will provide an introduction to the basics of Paid Search Marketing (pay-per-click or PPC), focussing on Google Ads.Gurpreet will be showing us what Paid Search looks like and why we need to use it, we will also see the elements of Paid Search and how it works. Lastly, Gurpreet will also cover measuring results to make sure you are getting the most out o...

How to boss your first PR campaign (2nd October)

Sarah Ross - Anicca Digital

In this webinar, Sarah Ross, Anicca Digital’s PR Account Manager, discusses how to get started with your first PR campaign. This webinar is for businesses that are looking to use PR for the first time, but also for those who are looking to improve their tactics to get better results.By understanding how journalists think and work, you can create a successful PR campaign for your business. AgendaWhat PR is (and isn...

Getting started with Google My Business Pages & local SEO (25th September)

Brad Longman - Anicca Digital

In this webinar, Brad Longman, Technical SEO Account Manager, discusses how to get started with Google My Business Pages (GMB) and local search engine optimisation (local SEO).This webinar is for businesses that are looking to drive traffic to their website or their local premises (e.g. store or office), so you are found in the map results or ranked for search terms used to find local services and businesses. Brad expl...

Paid Search & Google ads optimisation techniques that work (11th September)

Gurpreet Bassi - Anicca Digital

Gurpreet Bassi, head of paid media, will discuss some general tactics around how best to optimise your paid search campaigns, which you can use for both Google and Bing ads. Gurpreet will cover basic techniques as well as providing some testing and strategy ideas. AgendaWhere to start when looking at your paid search account data Useful reports within the interface Testing strategies and ideas ...

Taking your first big step into a career in digital marketing (4th September)

Jordan Munton - Anicca Digital

In this webinar, Jordan Munton will be discussing taking the big step into a career in Digital Marketing; including tips on how to start your own career in Digital Marketing or if you're looking for a change of career. He will explain how he got started at Anicca Digital, what he's learned along the way and how it feels jumping into a new career head-first. AgendaWhat is your current situation? Examples of digital ma...