Case Studies

Leicester Digital Live 2021: Digital 100: Top Industry Trends of 2020

Tomas Seliokas - SimilarWeb

As part of Leicester Digital Live, Tomas Seliokas, Strategic Consultant at SimilarWeb, takes a look at digital trends and how businesses can leverage data to inform their own marketing activities. Through an analysis of the top 100 sites worldwide, Tomas provides actions to take when developing our own strategies....

Leicester Digital Live 2021: Using Data to go Travelling in Time

Russell McAthy - Ringside Data

Russell McAthy of Ringside Data, combines his love of data and the Back to the Future movies (yes, all three of them!) to show us how our perception of the customer journey doesn’t equate to a neat and straightforward timeline. And how we can forecast better from a deeper understanding....