Case Studies

“The Attention Economy” – Social & Content Marketing Techniques to Attract & Engage Your Audiences (30th July)

Thom Shardlow - Anicca Digital

In this week's webinar presented by Thom Shardlow, we will be covering How users have become even better data miners and determining if the content is for them in just 0.6 seconds. Taking a look at the players that are making waves (Netflix, Deliveroo, uber) and why “quick content” is critical for brand building. When did “the demand for convenience” and speed become so important and why we can’t ...

How to use Audio and Out-of-Home (OOH) Advertising to Market your Business (Friday 9th July, 9:00am)

Ann Stanley - Anicca Digital

This week's webinar will be presented by Ann Stanley with our Guest speaker; Chris Templeman, Regional Sales Manager for Global Media. Global Media are well-known for their radio stations, such as Heart, Capital, Classic and LBC, however, they also own most of the billboards in the country! Chris will provide us with an overview of the main advertsing techniques offered by Global Media: • Audio (tr...

Creating Content for SEO & PR (Friday 2nd July, 9:00am)

Sarah Ross - Anicca Digital

In this week’s webinar, Sarah Ross will be presenting fundamentals and general practices for creating content. Agenda The importance of content How to audit your existing content Developing content for SEO & PR Tools & tactics for ideation The role of content in link building ...

What are OKR’s and how to use them to implement your business or marketing strategy (Friday 25th June, 9:00am)

Darren Wynn - Anicca Digital

In this week's webinar, the two directors at Anicca Digital (Ann Stanley and Darren Wynn), will be discussing how they have been using OKR's (Objectives and Key Results) to radically change the way they (and the senior management team) run the Anicca business. This webinar will be an interesting mix of theory, practical techniques, what we actually achieved and a general chat on how you can use OKR's to ...

The Digital Skills Gap – Improving digital marketing capabilities for businesses & staff (Fri 18th June 2-3pm)

Ann Stanley - Anicca Digital

Ann Stanley, founder and CEO of Anicca Digital, will be presenting this webinar on “The Digital Skills Gap - Improving digital marketing capabilities for businesses & staff”. This webinar is presented in partnership with the East Midlands Chamber’s and is part of their “People and Skills Summit” taking place virtually between Monday 14th and Friday 18th June. Ann will present a series of...

A Guide to Spotify Advertising (Friday 11th June, 9:00am)

Irina Holliday - Anicca Digital

In this week's webinar presented by Irina Holiday, we will be covering Spotify Advertising and its role in building trust when everyone is actively avoiding advertising. Agenda Importance of building the trust - why Spotify? Introduction to the platform Ad formats Creating your first ad Measuring success Best practices ...

Social Media and Sport Marketing: History, pop-culture and pride (Friday 4th June, 9:00am)

Emil Ougendal - Anicca Digital

In this webinar, Emil Bolstad Ougendal will be taking a look at the uniqueness of sport marketing and how brands and clubs have evolved their strategies for social media. Agenda: The uniqueness of sport How history plays a big part: USA vs UK The merging of pop culture and sport How pride can affect decision making How companies from other industries can use similar strategies ...