Case Studies

Whats New in Search

Ann Stanley - Anicca Digital

"What's New in Search" - Presented by Ann Stanley at CIM Cambridge July 2018....

Using price reductions & remarketing to improve the performance of Google Shopping ads (SMX London 2018)

Ann Stanley - Anicca Digital

Ann Stanley presents on "How to improve your shopping ads using price reduction and remarketing" at SMX London 2018.  This insight includes research from Crealytics as well as her own research; Part 1: The role of price in Google Shopping ads 4 experiments comparing cheaper and more expensive products (with data from Crealytics ) Further data on the impact of price on offer positions Hypothesis 1 – Is price a Q...