Resources & Webinars

In this week's webinar, Holly Kelly discussed why you should be using affiliate marketing and how to launch a successful campaign. Holly explains how affiliate marketing can generate extra leads and sales for your business and the steps you can take to launch a successful affiliate marketing campaign. Taking you through the steps to defining your KPIs, identifying which platform will be the right fit for your business and mana...

This was a joint webinar presented by Ann Stanley, MD of Anicca Digital and hosted by Medilink East Midlands. This webinar was designed for marketers working in medical, health, pharmaceutical or scientific sectors; who are responsible for promoting your brand, products and services.Ann Stanley will introduce a range of digital marketing techniques that can be used to increase awareness for different target audiences and s...

In this webinar Sukh Singh, Head of SEO at Anicca Digital, gives us a beginner’s guide to optimising content for search engine optimisation (SEO).  He looks at the basics of SEO, defining 'content' and why content is important for SEO, and various ways content can be optimised to rank keywords and encourage engagement. AgendaContent basicsWhat is content and what can it do for us?SEO basics How to op...

This webinar was designed for owners, directors and managers who want to release or increase cash in their business to fund their marketing, business growth (or even survival). This could be to raise working capital to help you run your business, or grants and loans to invest in equipment, marketing, new IT systems etc. to grow again.Ann Stanley invited some financial experts from around the East Midlands to share their to...

Conversion research and user insight is critical for conversion rate optimisation (CRO) and improving website performance, however, getting meaningful data isn't always easy.Ed Truman's webinar presents practical insights and techniques based around using your existing web analytics to gather user insight. It also introduces other user insight tools to enable you to take a deeper look into what makes some users convert and...

In this webinar, Ann Stanley provided a practical guide on the different features of Marketing Automation software (or MAS) and how you can select and implement a MAS system.  MAS is a new generation of cloud-based software that any business can use to integrate and improve their sales and marketing processes:The key sales and marketing problems that MAS can solve Practical examples of how we use our software (SharpS...

In this webinar, Ann Stanley will provide an introduction to getting started with marketing planning; using the A10 Marketing Framework. The A10 Framework is a practical 10-step process designed to help marketers to Analyse, Plan, Implement and Assess their marketing communications strategy across the Paid, Owned, Earned and Technical channels (POET) at all stages of the sales funnel.The A10 Marketing Framework aims to pro...

In this week’s webinar, Ann Stanley presented four important aspects of using LinkedIn to promote your business, develop new relationships and generate leads. The webinar will contain a lot of tips that you can implement straight away.The four elements are:Profiles Posts Popularity (aka Connections) PromotionsMore details Profiles: - How to audit business LinkedIn profiles (including competitors) and...

Caroline Spence provided a practical session on how to improve and use your LinkedIn personal profile. This webinar is perfect for people in work or those who find themselves seeking opportunities, this webinar covers the basic and more advanced techniques to make your profile stand out and more searchable for clients, customers or employers.Featuring top tips from real recruitment professionals, including common mistakes ...