Case Studies

Improving Your Mobile eCommerce Site

James Murphy - Web Juice

James has experience in multiple disciplines of digital marketing, but after trying his hand at paid search, SEO and content marketing, James chose to develop his stills in web development. James has experience in a number CMS platforms including Prestashop, Wordpress and Magento and is familiar with a number of coding languages including HTML, CSS, XSLT, XML, PHP, MySQL. This presentation was part of E-Commercial Conference 2...

Humanising Search: Voice and Visual Recognition

James Murray - Bing

Search has lost its way. Somewhere along the path to indexing the world’s information we forgot about the Human in the Search equation. Search engines have forced human behaviour to adapt to them rather than the other way around. Humanising search means focusing less on individual keywords and more on natural language intent. Join Bing’s James Murray for a glimpse of the future and discover how radical new voice and visual...

Reviews and seller ratings

Callum McKeefery - Reviews.io

Callum has an extensive background in founding and building online start-ups and growing SaaS based companies. As the Managing Director of Reviews.co.uk & Reviews.io, he first acted as developer and designer for the entire Review Collection Platform. Starting the company from his kitchen table, the company now has over 3,000 clients worldwide with a head office in Leicester....

Inspire, Influence and Shop: Examining the current landscape and potential value of social shopping for retailers

Samantha Hearn -

Having previously worked for brands such as New Look, Joules, PepsiCo and Triumph International, Samantha brings her experience of delivering effective social media strategies for both SMEs and global corporations to Anicca. A strong believer in the power of social insight in driving brand value, her data driven approach works in tandem with both SEO and PR in turning conversations into sales and customers into advocates....

Advantages of using feed management software

James Murphy - Web Juice

Properly managed product feeds have become crucial for brands selling online, but navigating the maze of merchant centres can be time consuming and costly. In this presentation, James goes through the advantages and pitfalls of using feed management software for websites selling through multiple platforms....

What’s new in shopping ads and buy buttons

Ann Stanley - Anicca Digital

This presentation focuses on the new shopping ads and buy buttons that are becoming an important part of ecommerce marketing. It includes insight into AdWords Shopping Ads and the resurgence of some of the traditional shopping comparison engines....

What’s new in Remarketing

Ann Stanley - Anicca Digital

With competition intensifying in the digital sphere it has become critical for websites to re-engage with users that have shown an interest in their products/services, before their competitors do. Ann discusses the latest developments in Remarketing and shares her experience with trying to capture customers that would have previously been lost....

Personalisation – the key to success in Q4

Patrick Obolgogiani -

How to tailor the customer journey for more successful seasonal shopping. Patrick helps online retailers to deliver personalised shopping experiences through his work at Nosto - earth's fastest growing personalisation solution, serving over 10,000 retailers. With an entrepreneurial spirit and an artistic spark, he gets excited about solving backbreaking challenges and driving value. Prior to Nosto, Patrick worked in consumer ...

Google updates, technical and on-page SEO for ecommerce

Sukh Singh - Anicca Digital

Sukh touches on three of Google's algorithm updates as well as technical and on page SEO issues that are common with ecommerce sites. Sukh will expand on his points and provide delegates with the chance to share their experience in a round table discussion later in the day...