Case Studies

What’s new in shopping ads and buy buttons

Ann Stanley - Anicca Digital

This presentation focuses on the new shopping ads and buy buttons that are becoming an important part of ecommerce marketing. It includes insight into AdWords Shopping Ads and the resurgence of some of the traditional shopping comparison engines....

What’s new in Remarketing

Ann Stanley - Anicca Digital

With competition intensifying in the digital sphere it has become critical for websites to re-engage with users that have shown an interest in their products/services, before their competitors do. Ann discusses the latest developments in Remarketing and shares her experience with trying to capture customers that would have previously been lost....

Personalisation – the key to success in Q4

Patrick Obolgogiani -

How to tailor the customer journey for more successful seasonal shopping. Patrick helps online retailers to deliver personalised shopping experiences through his work at Nosto - earth's fastest growing personalisation solution, serving over 10,000 retailers. With an entrepreneurial spirit and an artistic spark, he gets excited about solving backbreaking challenges and driving value. Prior to Nosto, Patrick worked in consumer ...

Google updates, technical and on-page SEO for ecommerce

Sukh Singh - Anicca Digital

Sukh touches on three of Google's algorithm updates as well as technical and on page SEO issues that are common with ecommerce sites. Sukh will expand on his points and provide delegates with the chance to share their experience in a round table discussion later in the day...

Using marketing automation software as part of your content marketing strategy

Ann Stanley - Anicca Digital

Ann Stanley is the co-founder and MD of Anicca Digital, and has been working in online marketing since 2001. She is Google AdWords Accredited and a chartered marketer. Ann provides consultancy, training and implementation of a range of digital marketing services including; strategy/planning, analytics/auditing, website design/development, ecommerce, SEO, PPC, email marketing, affiliate marketing, and social media....

CRO & testing

Andraz Stalec - Red Orbit

Consumers are always changing. How can we adapt our digital marketing to their needs? Do we really know what their needs are? Do we know where we fail to satisfy them? Digital marketing in all its glory and complexity can be overwhelming and marketeers get "lost" fast, spending money on the wrong things. With lean digital marketing approach we will take a look at how to approach digital marketing the smart way...

2015 Keynote Presentation : Insights from Google

Adam Devin - Google

Adam Devlin of Google presented the E-Commercial Conference keynote talk at our 2015 event. His talk was named - Consumer trends, online growth & the future of digital advertising. What is in store for SMBs?...

Google Trusted Stores

James Bavington - Strategiq

Google’s Trusted Stores programme is a free initiative to help online merchants build trust with their prospective customers by carrying the ‘Google Trusted Store’ badge. Having successfully certified many ecommerce clients at Creare, I’ll be explaining what the programme is, which businesses are eligible and also how the technical integration works using real-world examples throughout....

Reviews and seller ratings

Callum McKeefery - Reviews.io

Callum has an extensive background in founding and building online start-ups and growing SaaS based companies. As the Managing Director of Reviews.co.uk & Reviews.io, he first acted as developer and designer for the entire Review Collection Platform. Starting the company from his kitchen table, the company now has over 3,000 clients worldwide with a head office in Leicester....