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Getting started with marketing planning – How to use the A10 Marketing Framework (24th July)

In this webinar, Ann Stanley will provide an introduction to getting started with marketing planning; using the A10 Marketing Framework. The A10 Framework is a practical 10-step process designed to help marketers to Analyse, Plan, Implement and Assess their marketing communications strategy across the Paid, Owned, Earned and Technical channels (POET) at all stages of the sales funnel.

The A10 Marketing Framework aims to provide longevity that will help businesses apply the same flexible logic to the regularly evolving trends of the POET channels. What’s more, it can be used for both online and offline marketing channels.

Ann will also provide some useful background data and statistics on digital marketing use, which will help you put your plan together.  She will explain all stages of the A10 Framework, to give insight and feedback on how it can apply to businesses of all sizes and types.

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