PPC as part of an integrated strategy
MD of Anicca Digital, Ann Stanley, spoke at the E-Commercial Conference in 2017 giving an insight of how PPC can be used as part of an integrated strategy.
Future of Search: E-commerce Content
Edd Wilson of Impression gave a talk at the 2017 E-Commercial Conference on the future of search: e-commerce content. View the slides here. Author: Edd Wilson Organisation: Impression
Whats new in social media
Our final workshop from E-Commercial came from our own social duo Katie Smith & Bakti Jethwa. They spoke through everything that is new in social media and gave delegates a great insight into all things social.
Using Google Analytics to stop your website leaking money!
As part of our workshop sessions at E-Commercial 2017, Ed Truman, Head of Analytics at Anicca Digital presented a small presentation on Using Google Analytics to stop your website leaking money. See his slides here.
Humanising Search: Voice and Visual Recognition
Search has lost its way. Somewhere along the path to indexing the world’s information we forgot about the Human in the Search equation. Search engines have forced human behaviour to adapt to them rather than the other way around. Humanising search means focusing less on individual keywords and more on natural language intent. Join Bing’s…
Improving Your Mobile eCommerce Site
James has experience in multiple disciplines of digital marketing, but after trying his hand at paid search, SEO and content marketing, James chose to develop his skills in web development. James has experience in a number CMS platforms including Prestashop, WordPress and Magento and is familiar with a number of coding languages including HTML, CSS,…
Getting The Most From Google Analytics’ Enhanced Ecommerce Reporting
This session provides tips and examples of the insights available from Enhanced Ecommerce reporting in Google Analytics. Wondering which products are most frequently removed from your shopping cart or which products have the lowest conversion rate? This session is for you! This was part of E-Commercial Conference 2016. Author: Ian Lockwood Organisation: Boom
Five Customer Lifecycle Campaigns Every Retailer Should Be Running
James Dunford Wood, Chief Customer Officer from Ometria, looks at five automated email campaigns that help boost retention rates and revenues, using concrete examples that have worked for Ometria’s clients. This was part of the E-Commercial Conference 2016. Author: James Dunford Wood Organisation: Ometria
Social Commerce
Having previously worked for brands such as New Look, Joules, PepsiCo and Triumph International, Samantha brings her experience of delivering effective social media strategies for both SMEs and global corporations to Anicca. A strong believer in the power of social insight in driving brand value, her data driven approach works in tandem with both SEO…
An Integrated Approach To PR, Social Media & Search
Understand how using an integrated approach can help to benefit you and your business. This was a presentation from the E-Commercial Conference 2016.