This 2-hour webinar from Anicca Digital was broadcast as part of the annual Leicester Business Festival. The webinars is in two parts – “Search Engine Optimisation (SEO) Tasks in Your PJs” and “Using Google Analytics for Campaign Reporting & Insights”. This was a joint presentation between Ann Stanley (MD of Anicca), Sukh Singh (Head of…
This 2-hour webinar from Anicca Digital was broadcast as part of the annual Leicester Business Festival. The webinar is an “Introduction to Paid Media techniques” and was presented by Ann Stanley, Gurpreet Bassi and Chris Dowse. This included an introduction to paid media techniques; with a focus on Google Ads, Facebook Ads and LinkedIn Ads….
Anicca’s last webinar of 2020 was a live audit of 2 real Analytics. Ann Stanley will review two live accounts to show the techniques we use for understanding: the status of a website the source of traffic how different users behave on your site whether the site converts i.e. if there are sales or leads….
Bakti Jethwa presented a beginner’s guide on how to set up an advertising campaign on LinkedIn to achieve various campaign objectives such as brand awareness, driving website traffic and lead generation. The webinar covers the following topics; Why LinkedIn advertising? A step-by-step walkthrough to setting up your first campaign, and FAQs Read more: https://anicca.co.uk/blog/getting-started-with-linkedin-advertising-a-step-by-step-guide/
In this webinar, Elona Jetullahu, presents 11 top tips for using Instagram for Business. Whether you are new to Instagram or you have been working on your Instagram business page for ages, then this webinar will give you insights on how you can master your Instagram business page and every post you send out to…
In this webinar we Dan Allen show us how and when to use Smart Ads in paid search (Google Ads or pay-per-click). These more advances PPC techniques, allow the user to gain a competitive advantage, particularly when compared to using standard text ads. Agenda The basics Types of Smart Ads How to Create Smart Ads…
In this webinar Gurpreet Bassi, head of paid media at Anicca Digital, will provide an introduction to the basics of Paid Search Marketing (pay-per-click or PPC), focussing on Google Ads. Gurpreet will be showing us what Paid Search looks like and why we need to use it, we will also see the elements of Paid…
In this webinar, Sarah Ross, Anicca Digital’s PR Account Manager, discusses how to get started with your first PR campaign. This webinar is for businesses that are looking to use PR for the first time, but also for those who are looking to improve their tactics to get better results. By understanding how journalists think…
In this webinar, Brad Longman, Technical SEO Account Manager, discusses how to get started with Google My Business Pages (GMB) and local search engine optimisation (local SEO). This webinar is for businesses that are looking to drive traffic to their website or their local premises (e.g. store or office), so you are found in the…
Gurpreet Bassi, head of paid media, will discuss some general tactics around how best to optimise your paid search campaigns, which you can use for both Google and Bing ads. Gurpreet will cover basic techniques as well as providing some testing and strategy ideas. Agenda Where to start when looking at your paid search account data…
