The talk will focus on how SERP structure has changed over the last 12 months, and how we expect it to continue to change over the next. Tips, advice and predictions will be provided on all points, focusing on businesses who have an eCommerce website. This was a presentation from E-Commercial Conference 2016. Author:…
Optimise Google Shopping Ads with the help of Euclid. Head Of Strategic Customer Development & Sales for Whoop!/smarter-ecommerce. This was a presentation from E-Commercial Conference 2016. Author: Euclid Organisation: Whoop!
Consumers are always changing. How can we adapt our digital marketing to their needs? Do we really know what their needs are? Do we know where we fail to satisfy them? Digital marketing in all its glory and complexity can be overwhelming and marketeers get “lost” fast, spending money on the wrong things. With lean…
Ann Stanley is the co-founder and MD of Anicca Digital, and has been working in online marketing since 2001. She is Google AdWords Accredited and a chartered marketer. Ann provides consultancy, training and implementation of a range of digital marketing services including; strategy/planning, analytics/auditing, website design/development, ecommerce, SEO, PPC, email marketing, affiliate marketing, and social…
Sukh touches on three of Google’s algorithm updates as well as technical and on page SEO issues that are common with ecommerce sites. Sukh will expand on his points and provide delegates with the chance to share their experience in a round table discussion later in the day
How to tailor the customer journey for more successful seasonal shopping. Patrick helps online retailers to deliver personalised shopping experiences through his work at Nosto – earth’s fastest growing personalisation solution, serving over 10,000 retailers. With an entrepreneurial spirit and an artistic spark, he gets excited about solving backbreaking challenges and driving value. Prior to Nosto,…
Properly managed product feeds have become crucial for brands selling online, but navigating the maze of merchant centres can be time consuming and costly. In this presentation, James goes through the advantages and pitfalls of using feed management software for websites selling through multiple platforms.
Having previously worked for brands such as New Look, Joules, PepsiCo and Triumph International, Samantha brings her experience of delivering effective social media strategies for both SMEs and global corporations to Anicca. A strong believer in the power of social insight in driving brand value, her data driven approach works in tandem with both SEO…
Callum has an extensive background in founding and building online start-ups and growing SaaS based companies. As the Managing Director of Reviews.co.uk & Reviews.io, he first acted as developer and designer for the entire Review Collection Platform. Starting the company from his kitchen table, the company now has over 3,000 clients worldwide with a head office in Leicester….
Google’s Trusted Stores programme is a free initiative to help online merchants build trust with their prospective customers by carrying the ‘Google Trusted Store’ badge. Having successfully certified many ecommerce clients at Creare, I’ll be explaining what the programme is, which businesses are eligible and also how the technical integration works using real-world examples throughout.