Conversion research and user insight is critical for conversion rate optimisation (CRO) and improving website performance, however, getting meaningful data isn’t always easy. Ed Truman’s webinar presents practical insights and techniques based around using your existing web analytics to gather user insight. It also introduces other user insight tools to enable you to take a…
Caroline Spence provided a practical session on how to improve and use your LinkedIn personal profile. This webinar is perfect for people in work or those who find themselves seeking opportunities, this webinar covers the basic and more advanced techniques to make your profile stand out and more searchable for clients, customers or employers. Featuring…
Ed Truman, Head of Analytics and Data Insights at Anicca Digital, presented this webinar to give us a beginner’s look into setting up conversion tracking using Google Tag Manager. A webinar for anyone who wants the knowledge to be able to set-up conversion tracking for Facebook, Google Ads, and Google Analytics. This will be a…
Sukh Singh, Head of SEO at Anicca Digital takes a look at how to attract your ideal customers using keyword research. A look at how you can perform keyword research and target the most competitive yet achievable terms for ranking while considering your specific audience and try to attract the most relevant users to…
In this webinar, Chris Dowse provided a practical introduction to getting your business up and running on Instagram. As more businesses turn to grow their customer base online, social media is becoming a more and more important tool for awareness, education, engagement and conversion. In this webinar we’re covering the basics for getting your business…
Ed Truman, head of Analytics at Anicca Digital, presented a practical interactive webinar on how to use Google Data Studio, to give attendees useful practical insight on how they can do this analysis themselves. Ed will unpack the most useful data metrics and show how this can be displayed in Google Data Studio and Ann…
Sukh Singh – head of SEO at Anicca Digital, will present a series of SEO tips and tasks that you can do from home. He will provide a quick introduction to the key elements to search engine optimisation and then do a deep-dive into actions that you can do today. This will cover elements of…
Chris Dowse (head of social) presented an introduction on how you can use paid media to develop your brand by creating integrated campaigns. As part of this strategy, we are advocating the use of social media, display advertising and low cost, TV campaigns like Video On Demand (VOD) or addressable TV, such as AdSmart from…
Ed Truman, head of Analytics at Anicca Digital, presented our first webinar in May. This was a practical interactive workshop based on how to use Google Analytics (GA), to give attendees useful practical insight on how they can do this analysis themselves. Ed will unpack the most useful data metrics and Ann will be there…
Video is the fastest-growing format online and results in the highest levels of engagement, which is a good reason for using video content as part of your digital marketing strategy. In this webinar, Chris Dowse will provide some useful tips for creating and distributing video content, irrespective of your budget. Chris is Head of Social…
