Technical SEO optimisation is one of the first things we implement when starting an SEO campaign and it forms the foundation of all SEO campaigns. It involves optimising your websites code (backend), elements such as videos, images, tags, and text – all to ensure search engines can see your content, index it, return it to users in search engines, and users can interact with the site effectively.
We have years of experience auditing and optimising for technical SEO issues. With this comes countless tried and tested strategies for ensuring a website is optimised to user standards and Google’s Webmaster Guidelines. We have worked with WordPress, Magento, HubSpot, WooCommerce, Shopify, and many other known and bespoke CMS platforms (content management systems).
There are many common technical issues that we have experience dealing with. There are to many to list here (see our Technical SEO Essentials Guide for more), but here are some key issues:
Duplicate content can tank your SEO scores. Ecommerce websites for example commonly have ‘duplicate content’ as products sit in multiple categories. Google likes you to have unique content and define what is the original piece, so that it knows which version to serve (or avoid) in the search engine results pages (SERPs). We help you optimise content to avoid scoring negatively.
Server response codes are numerical values that indicate the status of a webpage/URL. For example, a 404 error (Page not found) could be a problem if a page is supposed to be live and now is not. Errors can have a detrimental effect on rankings. We help solve these issues with dedicated SEO solutions.
Users want a page to load quickly (2-4 seconds) and be able to engage with it with no roadblocks to the user journey or experience. Google is also mobile-first in it’s approach to what version of a site to index and display to users, since most users use mobile devices. We audit for all of these issues in detail.
We start by gaining access to your Google Search Console and Google Analytics accounts. We will run website crawls (replicating how Google would crawl your website) using tools such as Screaming Frog and Deepcrawl. This then allows us to dissect all reports and data pulled from our tools to build a picture of how your website performs against all known technical issues on our checklist.
Based on your CMS and coding framework, we will then list issues along with recommended solutions based on what will have the most impact to your websites performance, cost of fixing if developers are required and timeframes etc.
We present findings in a word document with a summary of issues and specific solutions for you. We accompany this with a supporting spreadsheet of pages affected by the issue which can be used by your developers to use when resolving each issue.
We build in support time to liaise with you and your developers and support/re-test until issues are resolved. We will monitor the progress of your website and SEO KPIs against changes made and report on the impact. If this is something you think we can assist with, do not hesitate to get in touch with one of our technical experts by calling us or getting in touch using the contact form.
As an experienced technical SEO agency, we can efficiently audit websites relatively quickly, delve into the root causes of issues and list off proven solutions (based on the CMS platform and coding framework you use).
This part of SEO isn’t very exciting or interesting for most clients, so we take care of all of the technical developer liaison, while keeping everything transparent and explaining every bit of jargon and proposed solution to you.
We have a collective 20 years of experience in technical SEO and our team come from web development backgrounds, so we are able to liaise with web developers easily and efficiently.
We have worked on various technical projects from website launches and migrations to international SEO set-up projects and more, so we are able to work faster than most agencies and offer straightforward actionable solutions.
42% Improvement in Bounce Rate
50% Increase in Conversions
Rank #1 for the Keyword “Sofa”
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Anicca Digital 1 Abbey Gate LeicesterLE4 0AA