Optimise Your Website’s Performance with Advanced Technical SEO

Ensure your website is fast, secure, and fully optimised for search engines with our comprehensive technical SEO services.

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Helping you build a strong technical SEO foundation

Technical SEO is the backbone of any successful SEO strategy. At Anicca Digital, we specialise in optimising the technical aspects of your website to improve its search engine rankings and user experience.

Technical issues can cause a huge issue for your organic visibility, so if the issues are not found and fixed, the organic visibility will never improve. Technical SEO ensures that search engines can access and crawl your website efficiently.

From site speed and mobile optimisation to secure protocols and structured data, our technical SEO services ensure your website is fully optimised for performance, security, and visibility. Learn more below, or contact our team today to get started.

Our technical SEO services:

Our technical SEO audits provide a thorough analysis of your website’s current performance. We use advanced tools to identify issues such as crawl errors, broken links, and slow load times, and we provide actionable recommendations to resolve these issues and improve your site’s performance.

Page speed is crucial for both user experience and search engine rankings. We optimise your site’s speed by compressing images, minifying code, and implementing server-side enhancements, ensuring your website loads quickly on all devices.

With mobile traffic surpassing desktop, it’s essential that your website is optimised for mobile users. Our mobile-first optimisation services ensure that your site is fully responsive, loads quickly, and provides an excellent user experience on mobile devices.

Security is a key factor in both user trust and search engine rankings. We manage the transition of your website to HTTPS, ensuring your site is secure, and your users’ data is protected. We also handle SSL/TLS certificate installation and configuration.

Structured data helps search engines understand the content on your website and display rich snippets in search results. We implement structured data using JSON-LD, which can improve your click-through rates and drive more qualified traffic to your site.

Why Anicca?

At Anicca, our technical SEO services go beyond fixing surface-level issues to deliver in-depth, comprehensive optimisations that improve your site’s foundation for long-term success. With extensive expertise in digital marketing and SEO, we develop strategies that enhance your website’s performance, boost rankings, and drive organic traffic by ensuring search engines can efficiently crawl and index your site.

What sets us apart is our meticulous approach to technical SEO. We conduct thorough audits, covering everything from site speed and mobile friendliness to structured data and crawlability, identifying and resolving any underlying technical issues. By optimising your site’s architecture, we help search engines understand and rank your content more effectively, while improving user experience and engagement.

We integrate our technical SEO efforts into your broader SEO strategy, ensuring that all on-page and off-page elements are aligned with your overall business objectives. By working closely with your team, we deliver technical solutions that not only improve search engine visibility but also strengthen your website’s performance, paving the way for sustained growth and measurable results for your business.

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Getting your website technically sound and ready for optimisation.

Any questions?
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Technical SEO is the practice of reviewing a website’s coding to ensure maximum search accessibility. Google’s various algorithms weight various on-page factors such as headings, URL structure, Meta data and content. If these elements are inaccessible to search engines, then Google cannot value them for potential search ranking placements. In addition to general search accessibility, there are any number of technical features which could inhibit search ranking performance. For example, poor page loading speeds and incorrectly set indexation signals could hamper your intake of organic search traffic. A website’s coding must be search-accessible and conducive to accurate crawling. If Googlebot struggles, so will your performance.

A technical SEO audit is the foundation of intelligence, which provides you with a roadmap in terms of increasing your site’s search-accessibility. Recommendations may include increased Core Web Vitals adherence, structural changes to your layered navigation, server or edge-side rendering recommendations for search-accessibility, robots.txt alterations, generated XML sitemap tweaks, schema deployment options, comments on Meta or content quality / duplication, indexation tag errors and more. Commonly, some issues may be determined which are unique to your website’s architecture. Multiple sources of data are used including Google Search Console, dedicated desktop-based crawling software, cloud-based crawling platforms and manual checks.

Choosing the right technical SEO agency is tricky, especially because SEO is a relatively new field. There are few degrees and educational qualification. This is why you must look for examples of industry certification. For example, you want to ensure that the agency employs individuals whom have been working in the field of SEO for a long time, perhaps multiple years. You also want to ensure that the agency in question employs those with wider search industry recognition. At Anicca, our technical SEO specialist has operated in the field for over a decade, and is also a published Search Engine Land author. SEO is a complex field, there’s a lot of fluid space between Google’s recommendations and effective implementation techniques.

For example, the over-zealous implementation of canonical tags can lead to a decreased ranking footprint, this is something which often impacts ecommerce sites. Make sure that you speak with the agency’s technical SEO specialist to get a feel for their expertise. You also want to work with an individual of a technical mindset, someone who can competently relay technical findings to senior web developers.

Technical SEO is important since it serves as the foundation for your SEO success. Without a search-accessible website, everything else is moot. Content production is less effective if search engines can’t properly crawl your content. Inbound links and powerful Digital PR have no impact, if Google is blocked from indexing and ranking your web pages. The larger your site is, the more impact you may observe from technical SEO implementations. Large ecommerce sites will find technical SEO techniques particularly effective, since proportional craw-efficiency gains will result in conversion uplift. Technical SEO helps to multiply your existing search-performance gains, by helping Google to access more of your content, more easily.

As a service, technical SEO typically includes the production of in-depth technical SEO audits. Such audits review the code deployment of your site, and suggest alterations (or new technology integrations) for the purposes of increasing your organic search rankings. Of course, there are also calls and communications packaged as standard. As the client point of contact, sometimes you’re not best placed to relay extremely technical findings from a multi-thousand-word document. Our audits do include screenshots, summarised lists of actions and interactive formatting – however, the findings are always technical. Where required alterations are relatively simple (for example, Meta data or content tweaks), we can cost those out and our content team can action those items. A seasoned web developer is often required to process the more complex tweaks. At Anicca, we employ highly technical staff in the field of SEO, but we also make sure that they’re comfortable speaking with our clients. Our focus on education means that our technical SEO staff also handle DMI training courses. Because of this, they’re well versed in verbally simplifying complex issues.

Perhaps a better question, is how long should a technical SEO audit take? For most sites, we tend to complete a technical SEO audit in two days’ worth of time. Some sites are larger, so audits can potentially consume up to five days of time, though this is rare. keep in mind that if your web properties span multiple domains (for example, you have a .co.uk site and a .com or .fr site) – then each separate domain counts as a separate site, and you should expect an additional technical SEO audit to be performed. At Anicca, we always designate an up-front cost for your audit(s) which does not increase without reason and agreement. So, there’s no harm in getting in touch, and getting a quote from us.

Every tradesman requires tooling. That’s as true for a technical SEO specialist, as it is for a mechanic or welder. A technical SEO specialist is effectively, a web-engineer. Some coding on your website needs to be validated against exterior pages. For example, if you deploy hreflang tags, the deployment on the active page is only valid if the alternate address links back with a mutual hreflang. Due to these complexities, it would be impossible to manually search the source code of every page on your site, referring to each alternate reference – in order to determine best-practice SEO adherence. As such, crawling software must be deployed. From there, the technical SEO analyst can export and review the data, pivoting it in order to determine errors in deployment. Our technical SEO specialist have access to best-in-class tooling, in order to bring you accurate findings and actions.

Technical SEO is particularly effective for ecommerce sites. Typically, most ecommerce sites will deploy hundreds, or hundreds of thousands of products. Each product page is a potential Google ranking opportunity, meaning that ecommerce sites tend to draw in significantly more SEO traffic. Any efficiency gains which can be made in terms of serving product pages more effectively within Google’s search results, can result in traffic and conversion uplift. There are also typically issues with the indexation of filtered or faceted navigation addresses. Building out an ecommerce site’s number of indexable addresses is sure to result in ranking gains.

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