A beginner-friendly walkthrough of real-world AI workflows – from manual prompts to full automation. This week’s webinar has been extended to a mini-workshop – so please put 2 hours in your diary. Join AI experts Ann Stanley and Darren Wynn for a hands-on, step-by-step demo showing how to turn a simple meeting transcription into powerful,…
If you’re not experimenting in Google Ads, you’re leaving performance on the table. In this session, we’ll walk through the must-run experiments that can help you unlock better results – from bidding strategies to creative testing and everything in between. Whether you’re just getting started or need fresh ideas, you’ll leave with actionable steps to…
Ecommerce Apps are everywhere, powering everything from customer engagement to inventory BUT how do you separate the good from the bad ? While some drive conversions and business performance, others negatively impact your site performance and bottom line. Learn how SHOPLINE can improve ROI and separate the high performers from the high liabilities. Book your…
The AI Agents Are Coming – The top Generative AI tools and technologies for e-commerce marketing teams! In her insightful and engaging talk, “The AI Agents Are Coming!”, Ann Stanley (Founder & CTO of Anicca Digital) unveiled how AI is revolutionising eCommerce marketing. The session explored the latest developments in generative AI and autonomous AI…
Generative Engine Optimisation in the AI-Driven Search Era In this forward-thinking and data-rich presentation, Mathias Ptacek (Founder of Rankscale) delivered essential insights into the rapidly evolving landscape of Generative Engine Optimisation (GEO) – the new frontier of search marketing in an AI-dominated world. Drawing from his unique perspective as both a software developer and digital…
Succeeding In Search With Ecommerce Retail In this comprehensive and practical session, Ian Lockwood from Vibrant Doors shared hard-won insights from managing search marketing for a competitive ecommerce doors retailer. Facing challenges from major DIY stores like B&Q and Wickes, plus specialist online competitors, Ian revealed the strategies that have driven real results in one…
What’s Working on Amazon in 2025 In her cutting-edge presentation, “What’s Working on Amazon in 2025”, Emma Bagley from ZEAL Agency delivered essential insights into navigating Amazon’s evolving marketplace. Promising to reveal “where the money is made on Amazon in 2025,” Emma addressed the mounting challenges facing sellers in an increasingly competitive environment. The session…
Building a Retail Media Network: Pioneering Successful Partnerships in Retail Media In her compelling presentation, “Building a Retail Media Network”, Elise Jibson from Boots Media Group shared the inside story of creating one of the UK’s most successful retail media partnerships. The session provided a masterclass in how traditional retailers can transform their media offerings…
TikTok has evolved far beyond viral dances and trending challenges—it’s now a £1 million revenue-generating commerce powerhouse that forward-thinking brands can’t afford to ignore. The platform’s transformation into a complete commerce ecosystem means discovery, consideration, and purchase now happen seamlessly within seconds, all without users leaving their favorite app. This isn’t just another marketing channel—it’s…
While the marketing world debates algorithm updates and ranking factors, a shift is quietly changing how users discover information—and most brands are completely unprepared. Welcome to the era of Generative Search Optimization (GSO), where artificial intelligence doesn’t just organise search results—it creates them. When users ask Google’s AI Overview for recommendations, query ChatGPT for solutions,…