Striving to support the growth of your business.
Anicca Digital’s utilities sector specialists are on hand to develop the right digital marketing strategy to meet and exceed your business objectives.
Experienced account managers will take ownership of your marketing strategy, and work with you to implement your bespoke marketing plan. This will often be a mix of SEO, PPC and PR work, as well as any other areas that your particular website and company would benefit from, such as Link Building or Conversion Rate Optimisation (CRO).
No matter your objectives – whether that’s to increase sign-ups, conversions or improve brand awareness, our team will be able to deliver the marketing strategy that’s right for your goals.
As Google Premier Partners with experience within the utilities sector, our team will help you find the most relevant customers and get more clicks to your website.
Paid Search and Paid Social advertising will ensure increased visibility for your utilities company, and put you at the forefront of a competitive market.
Our award-winning Paid Search and Paid Social teams will find your audience and create ads that get results:
Our SEO team have several years of experience working within the utilities sector. In practical terms this means we have the unique experience of keyword research, search audiences and search intents, and the resulting content requirements that maximise engagement and conversions. Based on our experience, we will help you achieve your ideal business goals, whatever they may be. With your specific KPIs in place, we’ll tailor your campaign to improve your search traffic, fix roadblocks and send high-quality, organic customers to your site.
We also report each month on your site’s progress, allowing us to correlate work completed with results and assess any real-time changes to the strategy that are needed, while giving you a perfect platform to present results to your stakeholders and make informed decisions on your services/products.
Our SEO approach can work as a standalone project, or it can complement other channels, such as Paid Search or Social Media. We take every opportunity to link-up our efforts if were working o a multi-channel project.
Improving your page rankings on search engines brings benefits in innumerable ways, allowing potential and existing customers to find and purchase the specific services/products you want to drive leads or sales to. Targeting specific audiences and search intents also helps to improve click through rates in the Google SERPs, along with engagement and conversions when they land on the site.
SEO tasks that we may recommend for your utilities company include:
Our Head of Analytics personally works on every site that requires improved data, help with analytics or Conversion Rate Optimisation (CRO).
At Anicca, all of our work is data-driven. Our marketing strategies and recommendations are formed at all times on improving your site’s data.
Our Analytics audits highlight opportunities for further understanding, while CRO improves how many customers are converting on your site. Our Analytics work is usually comprised of:
The value of our PR.
Be a thought leader, drive the key conversations in your industry and improve the visibility of your website with PR.
Sharing our insider knowledge, expert tactics and years of experience in the sector is something we offer to help your business and your team grow.
Our training can cover any digital marketing channel in detail, or provide upskilling sessions across the board. Our training sessions are built individually to suit your team, and can accommodate individuals or larger groups. Our sessions include:
How Anicca increased +63.8% CTR Increase year on year
Boosting organic traffic through SEO
Anicca Revamps Honey Brothers' E-com Ads with Performance Max
Driving ROAS to 1,000% in Google Ads
2,097,216 combined reach
92% increase in website sessions
115% Partner growth rate
1.3m Estimated Coverage Views
16.4% Increase in YOY Conversions
34.86% Revenue Increase
58% Increase in Sales
£47,207 Advertising Value Equivalent
158% Increase In Revenue
Cost Per Lead reduced by 23%
510 X's #FraudChatUK was used
300% Increase in Revenue
Rank #1 for the Keyword "Sofa"
50% Increase in Conversions
42% Improvement in Bounce Rate
Get in touch.Let’s talk.
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Anicca Digital 1 Abbey Gate LeicesterLE4 0AA