YoY Bounce Rate
The online label business is booming due to UK’s love of buying online, alongside a growth in craft and hobby interests. The market is dominated by supersites such as Amazon, Vistaprint and Avery and lots of label specialists that only sell labels online.
Peterborough-based AA Labels is one of the success stories in this busy eCommerce market. Their excellent user-friendly website and reputation for high levels of customer service and premium products has resulted in annual revenue growth of 20%, driven by organic traffic.
However, significant issues with their existing Google AdWords account and SEO were uncovered when they asked Anicca Digital to audit their website and accounts in May 2018.
Anicca provided an integrated search strategy across SEO and PPC, alongside an initial investment to correct revenue tracking in Google Analytics.During the first 6 months, the campaign has achieved significant results in terms of sales, traffic and brand awareness.
Our approach was to optimise and restructure existing campaigns on Google Ads, followed by gradually introducing new campaigns for products and countries.
We also used a range of automation, A/B testing and retargeting methods in order to increase click through rates and conversion rates.
Activity in the first three months included:
PPC activity included:
Separation of brand and non-brand campaignsMaximising impression share and budget for brand campaignsUse of mobile and tablet bid modifiers for non-brand campaignsOptimisation of restructured campaigns, such as pausing poor performing campaigns
Results from the first 6 months of taking over the account:
Business Development Manager, AA Labels
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