Increase in Local
For the last few years, Anicca Digital has been successfully managing the Charles Bentley (formerly BuyDirect4U) Pay Per Click (PPC) marketing campaigns, helping to improve its e-commerce business.
Selling imported home and garden products, there was a huge potential to reach the client’s key objectives, driving both revenue and brand awareness.
PPC campaigns can be complex and require careful planning, however, they are one of the most effective marketing tactics when used successfully. Our work for BuyDirect4U achieved such significant results in terms of sales and traffic, that our team was asked to branch into PR (Public Relations) management in 2014.
Plus, in 2016, as part of a re-launch of the Charles Bentley website, we were asked to extend our service to full Search Engine Optimisation (SEO) set-up and management. How did we implement a multi-channel approach and deliver a fully integrated marketing campaign? We’ve put together our case study for how we grew the Charles Bentley business.
We set clear objectives for our PPC campaign, which were:
We broke down the campaign into different segments, which would all work together as one, over a time period of two years.
Our team implemented a range of Business to Customer (B2C) and Business to Business (B2B) tactics to create a successful PR campaign, including sampling, press and blogger reviews, press events, photo opportunities, broadcast interviews and reviews. In January to May 2016 alone, the results were impressive, with a total audience reach of 2.1 million users.
The campaign achieved significant results in terms of sales, organic traffic, and brand awareness:
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Anicca Digital 1 Abbey Gate LeicesterLE4 0AA