13%
increase in
organic traffic
42%
reduction in
monthy ad spend
6%
reduction
in CPC
13%
increase in
organic traffic
42%
reduction in
monthy ad spend
6%
reduction
in CPC
The Evergreen (UK) Ltd sell artificial grass direct to consumers and the trade through 5 different websites and their sales team. They also have a network of 25 licensed installers that install their products to consumers in specific postcodes around the UK.
At the start of the 2016 Evergreen contracted Anicca to manage their PPC and SEO and to provide general consultancy services. This case study focuses on the project to promote the consumer brand LazyLawn both at a national and local level
* Mandatory
Anicca Digital
1 Abbey Gate
Leicester
LE4 0AA