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tmf

TMF Group Case Study

33%

increase in

conversion rate

over 6 months

4x

conversion rate

for the UK market

50%

increase in

conversions

50%

cost reduction

per conversion

in US markets

The TMF Group operates in more than 120 offices in over 80 countries and employs more than 6,500 qualified accountants, lawyers, corporate secretaries, HR and other professionals.

 

Anicca was appointed to spearhead an international PPC project to drive leads to their new website.

Objectives

  • To use AdWords in the UK to engage with new customers earlier during their research cycle
  • To trial the US accounts to test the potential of TMF services in international markets
  • Maximise leads in their new markets
  • To train TMF’s staff to understand advanced conversion tracking and insights

Our Solution

  • To use AdWords in the UK to engage with new customers earlier during their research cycle
  • To trial the US accounts to test the potential of TMF services in international markets
  • Maximise leads in their new markets
  • To train TMF’s staff to understand advanced conversion tracking and insights

Results

  • Tripled conversion rate over 6 month period since Anicca took over account
  • 4X conversion rates for the UK market, achieving target cost per lead of below KPI target of £100
  • 50% increase in conversions and halved cost per conversion in US markets

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