Free Grant Funded Digital Skills Bootcamps in Greater Lincolnshire & Rutland

16-day Skills Bootcamp in Digital Marketing for Greater Lincolnshire & Rutland learners
Free for job-seekers & self-employed (employers pay 10-30%)
Apply now for our 6-week FAST-TRACK course, starting Summer 2025

Inclusive learning leading to a Level 5 qualification from the Digital Marketing Institute (DMI): 

Skills and career support for all types of learners:

On completion of the 16-day course, all job-seekers are guaranteed a job interview. 
We also provide self-employed and employer-supported learners with business or career support, including completing an Action Plan, to help learners apply their learning to grow their business, and/or enhance their career.

Grant-funded places: 

Job-seekers and self-employed get the course for free, whereas employers that support their staff, pay a small contribution of 10-30% towards the course fee – see more details below.

Skills Bootcamps are based on location, and we are recruiting now for learners who live or work in several areas. We are also recruiting for Skills Bootcamps in the areas below: 

What to expect during Anicca’s 16-day Skills Bootcamp

Further details on grants, funding and payments

  • Job-seekers and career switchers get a FREE place, as they will receive 100% grant funding for the course and the cost of the DMI exam.
  • This includes the following groups:
  • Unemployed
  • Recent graduates
  • Working part-time or on zero-hours contracts
  • Recently lost employment or income
  • Want to return to work following redundancy, health issues, childcare etc.
  • Working full-time in a job that has no career prospects, or where the employer would not support the course (career-switcher).

However, you must be able to start work as soon as the course is complete and provide evidence of any interviews or job offers, either organised by yourself, or by our Employment Liaison Officers (ELO’s), as part of our obligation to provide a guaranteed job interview to all job-seekers. 
Note: There are other eligibility criteria that apply, these are outlined in the section below. 

b) Self-employed learners or sole traders – Free place 

Self-employed learners can also join the programme for FREE. However, you will need to complete an Action Plan and provide evidence of how you have applied your learnings to grow your business. 

c) Employer-supported learners – Employers contribute 10-30%* 
Depending on the company size, employers are required to contribute 10-30% towards the cost of the Skills Bootcamp, in order for their staff to attend the course. Below are the details for both learners and their employers: 

  • Information for Learners who are currently employed and supported by their employer 
    Employees that wish to improve their career and prospects within their current company, will need to get permission from their manager to participate in the course. This is because their employer must pay a contribution towards the cost of the training and will be required to sign a contract agreeing to the terms of the grant (see below). 
  • Information for employers, who have staff they want to train 
    Employers will receive up to a 90% grant towards the cost of the course and the DMI exam. Their contribution depends on your location and number of employees: 

Greater Lincolnshire & Rutland SME businesses with less than 250 employees only pay 10% contribution (£300 +VAT) 

Larger Greater Lincolnshire & Rutland businesses, with more than 250 employees, pay 30% contribution (£900 +VAT) 

Terms of receiving the grant – for employers

  • Before the learner starts the course, employers will be asked to attend a 1-2-1 call with one of our Employer Liaison Officers (ELO’s) who will explain the details of the course and the terms of the grant 
  • They will need to sign a contract agreeing to the terms of the grant and your contribution (we will invoice you) 
  • Employers must allow the employee to have 20 hours off per week to watch sessions live, for the 6 week duration of the course:
    • 3-day per week to watch the main lesson live 9:30am – 4:30pm, with an hour for lunch. Note: 2 modules are too long to complete in one day, so they are split with an additional 3-hour session on the Friday morning. 
    • 1-hour each week to watch the live webinars every Friday mornings (9:00-10:00am).
    • Learners may also request extra time to complete supplementary study or apply their learnings to their job. 
  • On successful completion of the course, employers must agree to consider or reward the learner with “career progression”, such as a promotion or pay rise. 
  • Employers are also encouraged to join one of our ELO’s on a call to help them complete an Organisation Skills Analysis form and/or Business Plan. In some regions this is a compulsory element of receiving the grant. 

What is different about the Anicca Digital Skills Bootcamp?

Course content & DMI modules

The Introduction to Digital Marketing module enables you to harness the power of digital marketing as a core driver of the marketing strategy for your organisation. You will understand the foundation principles of digital marketing and be able to distinguish how it differs from traditional marketing.


 This module will also introduce you to the Digital Marketing Institute (DMI) methodology, an iterative framework that outlines the foundation tenets of digital marketing and the visual scheme that provides the basis for implementation of the different channels.


 Digital marketing channels include:

  • Search engine optimisation
  • Web analytic
  • Pay-per-click marketing
  • Email marketing
  • Social media marketing
  • Digital display advertising
  • Online video marketing


 This opening module on our professional Anicca Academy programme explains and demonstrates the power of the internet and how to harness these changes as the relationship between organisations and customers define the way we live. We will be showing how you can apply digital concepts across the marketing function in any business.

This module enables you to effectively engage with customers across a diverse range of social media platforms. You will appreciate the emerging trends in the social media space and the opportunity afforded by the ‘always connected’ social consumer. You will recognise the suitability of different social platforms for your aims and objectives, and appreciate the challenges of social media. This module covers the key concepts and terminology used in social media, and you will be able to configure social media accounts across Facebook, Twitter, LinkedIn and YouTube, as well as learning about the new emergent social platforms.


The Social Media Marketing module also explores how to implement social advertising features to build and sustain relationships with customers. You will appreciate the challenges of implementing an effective social media strategy for your business, with a focus on the importance of listening as the critical starting point. You will be able to accurately measure the effectiveness of your social media campaigns using analytics, and be able to evaluate information about budgetary spend against baseline expectations. Lastly, you will be aware of privacy and data protection issues associated with social media marketing.


Topics include:

  • Key social media concepts
  • Social media goals
  • Setting goals and priorities
  • Facebook
  • Twitter
  • LinkedIn
  • New social challenges
  • Apps and plug-ins
  • KPI measures
  • Reporting

The Search Engine Optimisation (SEO) module examines the various tactics for enhancing your website’s position and rankings within search engines.


The module covers the key concepts and terminology used within the field of SEO and equips marketing professionals with the technical know-how, understanding and insight to build and maintain an effective SEO strategy. You will learn about the range of specialist tools that are available to help common search engines find, view and rate websites. With this in mind, you will learn about on-page optimisation techniques and understand the process of effective keyword research and selection.

The content marketing module will enable you to develop the knowledge and skills to plan and execute a content marketing strategy in a persona-orientated, data-driven way informed by your business objectives, aligned with a buyer journey and fits an overall marketing strategy.


By the end of this module, you will understand the fundamentals of content marketing concepts and strategy. You will be understand how to conduct content research to find opportunities in order to develop clear and actionable objectives for a digital marketing strategy. You will gain the skills needed to initiate a content marketing strategy, whilst also exploring the value of both creating and curating compelling content through a number of different channels.

The website optimisation module will teach you how to build and publish a well-designed, high performing and optimised website that is aligned to your business goals. You will be guided through the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on your budget and business objectives.


Through this module you will gain insight into the importance of optimisation, be able to identify the principles of good web design and realise how to attract potential customers with effective content and copy. This module will help you to understand how to use your website for insight, tracking, measurement and data capture using various metrics and tools.

The Email Marketing module covers industry best practices for creating and delivering effective email marketing campaigns.

The module covers the four foundational aspects of email marketing: subscriber management, email design, delivery and reporting. You will learn how to develop and manage a subscriber database, and become familiar with the features in third-party email systems and solutions.

You will be able to plan a marketing segmentation strategy for your target audience and recognise what makes for good email design in terms of user-centric content, coherent layout and an attractive design.

Students will understand what split testing entails, and will be able to use key metrics to report on the effectiveness of your email marketing campaigns, including open rates, click-through rates, unsubscribes and bounces.

You will be able to monitor and evaluate email marketing analytics, and be aware of data protection and privacy issues associated with email marketing.

Topics include:

  • Key email marketing concepts
  • Campaign process
  • Online and offline data capture
  • Segmentation
  • Email design
  • User behaviour and characteristics
  • Email copy, structure, delivery and systems
  • Scheduling
  • Measurement
  • Key terms and metrics
  • Split testing

The Paid Search, or Pay-Per-Click Marketing, (PPC) module demonstrates how to implement and manage search advertising campaigns. Lectures will cover the key concepts and terminology used within the field of PPC and will equip you with the technical understanding and skills to build and maintain an effective PPC strategy.

You will understand the fundamentals of search engine marketing and appreciate the mechanics of how PPC systems function. Students will develop advanced keyword research and selection skills and learn how to apply these to Google Ads campaigns.

You will be able to analyse current search marketing activity and target your campaign to key audience groups in order to enhance and improve click through rates. You will recognise the features of strong ad copy and develop your skills in writing compelling ads.

Learn how to set and manage budgets for Google Ads campaigns, and measure and analyse their effectiveness by exporting detailed campaign management reports to see how they align with established baseline expectations. You will also be aware of relevant data protection and privacy issues associated with PPC.

Topics include:

  • Key PPC concepts
  • Strengths of PPC
  • Keyword research
  • Google PPC
  • Research tools
  • Search campaign process
  • Ad copy
  • Landing pages
  • Targeting
  • Budgets
  • Scheduling
  • Display networks
  • Ad centre
  • Campaign management
  • Conversion tracking
  • Conversion metrics: CPA, CTR
  • Bidding
  • Analytics

The Display and Video Advertising module equips you with the skills and knowledge to implement and manage effective digital display campaigns and video campaigns. The module covers the core concepts and terminology associated with digital display advertising, and explores what is involved in developing and managing effective ad campaigns.

You will develop a comprehensive understanding of the creation and deployment of digital display advertising, learning about the wide range of ad display formats and how to select the most appropriate ad format for your campaign target audience. You will be able to develop clear campaign objectives and measure and optimise your campaign based on firm results analysis. Students will be able to research and use a range of campaign publishers, and know what pricing metrics such as CPM, CPC, CPL and CPA entail commercially. You will also learn how to use the standard digital media planning process to obtain the best possible return on your digital display advertising efforts.

Topics include:

  • Key digital display concepts
  • Video advertising
  • Benefits and challenges of digital display
  • Running effective ads
  • Ad formats and features
  • Campaign planning
  • Creative formats
  • Targeting and tracking your campaign
  • Optimising the campaign
  • Campaign budget

The Web Analytics module enables you to fully measure, monitor and optimise your digital marketing activities. You will learn how to build an online reporting structure for your business, and learn about the range of specialist tools that are available to help you understand how to measure and monitor online traffic.

You will understand the rationale and business benefits of adopting a formal analytics programme, and learn how to set up accounts, profiles and permissions to apply analytics tracking across your websites. Discover how to align business KPIs with your analytics goal configuration, and utilise the features of Google Analytics to develop a detailed profile of your target audience’s location, demographics, technology, devices, interests and more.

Learn how to assess the effectiveness of your website’s technical performance and download speed, and how to measure levels of user engagement and conversion by tracking activities such as downloads, video views, purchases and registrations, etc. Create and schedule customised reports and explore the real time and intelligence reporting capabilities of Google Analytics. As with the other modules, you will also be aware of data protection and privacy issues associated with website analytics.

Topics include:

  • What is website analytics?
  • Google Analytics explained
  • Understanding your
  • KPIs
  • Measuring website traffic
  • Setting up goal and event tracking
  • Increasing traffic to your web site
  • Ecommerce
  • Real-time reporting
  • Intelligence reporting

The Planning Your Digital Marketing Strategy module provides a structured approach for bringing together all the strands of the Professional Diploma in Digital Marketing, to create a coherent digital marketing plan.

This module is based on the Digital Marketing Institute methodology, which incorporates a nine-step process based on three distinct parts.

Part one includes a situation analysis exercise, a formal information gathering process and an audience definition exercise.

Part two develops a set of clear and meaningful objectives for the digital marketing plan. Appropriate tools are selected on the basis of the anticipated audience(s), and objectives and budget are set based on the channels detailed within the Digital Marketing Institute framework. An action plan is developed to provide a coherent project structure, including milestones, deliverables and resources.

Part three of the Digital Marketing Institute methodology emphasises the importance of an iterative process of monitoring, analysis and enhancement based on performance.

The Strategy and Planning module provides you with the skills to create a formal digital marketing plan for your organisation, which will allow you to implement a successful and effective digital marketing strategy.

Topics include:

  • Key strategy and planning concepts
  • Planning
  • Situation analysis
  • Information gathering
  • Target audience
  • Setting objectives
  • Appropriate tools
  • Action plan
  • Setting the budget
  • Measurement
  • Iteration and enhancement
  • Examples of integrated marketing plans

Eligibility Criteria

How to Apply

Apply for the bootcamp in other counties

Skills Bootcamps are based on location, and we will soon be recruiting for the next bootcamp, for learners that live or work in the following areas: 

What happens next?

If you do not attend the lessons or let us know what is happening, you may lose your place.

The course is monitored by DfE, and Ofsted, so there are a lot of questions to determine if you are eligible for the funding and to benchmark the impact of the training on employability. 

  • The  application form  requests a lot of information about your personal and employment status, and is collected on behalf of the DfE. 

  • All the information you supply is confidential, and you will be required to agree to the GDPR statements, on how the DfE will use your data.

  • The DfE also require you to take the DMI multi-choice diagnostic test at the beginning and end of the course, so we can document your progress during the course.

  • The 30-minute screening interview is also designed to check your suitability for the course and what your career plans are at the end.  If we do not think you can complete the course or are unlikely to be able to provide the “evidence of positive outcomes”, required by the DFE; then we will direct you to other options and resources, which may be more suitable.

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