Lead Generation

Allow us to help you generate quality leads and grow your business

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What is digital lead generation?

Lead generation is the lifeblood of sales. As a business, it is crucial to explore every avenue to find new customers and build new relationships. With digital lead generation you can open the door to a variety of sales methods. Paid search, organic search, and social media play a huge role in finding target audiences and tailoring content for maximum engagement.

With these techniques we can effectively help you:


  • Generate website traffic and
  • Convert website visitors into leads
  • Help maintain leads and build relationships
  • Improve your sales team’s performance

Comprehensive marketing services

We offer comprehensive end to end lead generation services for customer awareness, acquisition, conversion and retention. We can help you navigate the ever-shifting B2B landscape, ensuring your marketing spend is channelled to those activities most likely to generate maximum impact and return on investment. We know how to deploy the right blend of digital marketing techniques based on your audience and objectives.


Our lead generation and technical support services are geared towards getting you more high quality, affordable leads, which convert into sales or contracts. We do this by employing various techniques:

  • Paid search (Pay Per Click – PPC) – Google and Bing Ads
  • Paid social media advertising including sponsored posts, lead generation ads and sponsored InMail.
  • Remarketing and retargeting techniques in paid search, social media and display
  • Search Engine Optimisation (SEO) and Content marketing
  • Email marketing and marketing automation
  • Conversion Rate Optimisation (CRO) and landing page tests
  • Remarketing strategies for retention (using uploaded custom audiences)
  • Use of technology such as Call tracking technology and marketing automation software (MAS).


Paid media campaigns on Google, Bing and Amazon. Delivered by a Google Premier Partner Agency.


We are Leicester’s strategic SEO Agency – Delivering visibility and ROI for our clients.

Content marketing

The creation of new, dynamic content for your website is vital to the success of your business online

Social media

Every vertical should be considering social media as a viable channel to reach their target audience.

Why Anicca?

As an award-winning digital agency, we offer a range of digital marketing services on a project or ongoing basis; this includes all the Paid, Owned, Earned and Technical (POET) channels.


So, whatever your industry or sector – our digital marketing specialists can work in partnership with your in-house team to help you achieve your lead, sales and cost per acquisition targets.

From marketing technology to selection and implementation of tools, tracking, Analytics and reporting, our A10 Digital Marketing Framework is the key to auditing and developing leads and sales.


Reach out to us today to start your lead generation journey. We can’t wait to learn about your business and discover new ways to improve leads, sales, and digital channels.

Our Client Case Studies

“Highly recommend Anicca as a digital agency to help drive your digital marketing activities. The knowledgeable team were instrumental in helping us achieve our goals."

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