The AI Agents Are Coming – The top Generative AI tools and technologies for e-commerce marketing teams! In her insightful and engaging talk, “The AI Agents Are Coming!”, Ann Stanley (Founder & CTO of Anicca Digital) unveiled how AI is revolutionising eCommerce marketing. The session explored the latest developments in generative AI and autonomous AI…
Generative Engine Optimisation in the AI-Driven Search Era In this forward-thinking and data-rich presentation, Mathias Ptacek (Founder of Rankscale) delivered essential insights into the rapidly evolving landscape of Generative Engine Optimisation (GEO) – the new frontier of search marketing in an AI-dominated world. Drawing from his unique perspective as both a software developer and digital…
Succeeding In Search With Ecommerce Retail In this comprehensive and practical session, Ian Lockwood from Vibrant Doors shared hard-won insights from managing search marketing for a competitive ecommerce doors retailer. Facing challenges from major DIY stores like B&Q and Wickes, plus specialist online competitors, Ian revealed the strategies that have driven real results in one…
What’s Working on Amazon in 2025 In her cutting-edge presentation, “What’s Working on Amazon in 2025”, Emma Bagley from ZEAL Agency delivered essential insights into navigating Amazon’s evolving marketplace. Promising to reveal “where the money is made on Amazon in 2025,” Emma addressed the mounting challenges facing sellers in an increasingly competitive environment. The session…
Building a Retail Media Network: Pioneering Successful Partnerships in Retail Media In her compelling presentation, “Building a Retail Media Network”, Elise Jibson from Boots Media Group shared the inside story of creating one of the UK’s most successful retail media partnerships. The session provided a masterclass in how traditional retailers can transform their media offerings…
TikTok has evolved far beyond viral dances and trending challenges—it’s now a £1 million revenue-generating commerce powerhouse that forward-thinking brands can’t afford to ignore. The platform’s transformation into a complete commerce ecosystem means discovery, consideration, and purchase now happen seamlessly within seconds, all without users leaving their favorite app. This isn’t just another marketing channel—it’s…
While the marketing world debates algorithm updates and ranking factors, a shift is quietly changing how users discover information—and most brands are completely unprepared. Welcome to the era of Generative Search Optimization (GSO), where artificial intelligence doesn’t just organise search results—it creates them. When users ask Google’s AI Overview for recommendations, query ChatGPT for solutions,…
Intelligent Offers: How to Drive More Revenue While Protecting Your Brand RevLifter’s presentation on “Intelligent Offers” revealed the sophisticated science behind maximising ecommerce revenue through data-driven promotional strategies. The session demonstrated how their intelligent system makes thousands of real-time decisions daily, targeting offers based on customer intent and behaviour patterns. Key insights included the critical…
Making Sales and Marketing Data Work Harder for Your E-Commerce Business In her comprehensive presentation, “Making Sales and Marketing Data Work Harder for Your E-Commerce Business”, Lucia Dello (Founder of Dello Insights) shared the complete journey of building a revolutionary eccommerce analytics platform from concept to launch. The session began by addressing the fundamental data…
What AI Knows About You – And more importantly, what you can do about it In this eye-opening presentation, Waikay delivered a crucial wake-up call about the evolving landscape of AI knowledge and its impact on business visibility. Moving beyond traditional SEO thinking, the session explored how Large Language Models (LLMs) like ChatGPT, Claude, and…
