This practical webinar explored the different types of meta-audiences that businesses can use, the benefits of each, and the best practices for creating and targeting effective campaigns. Whether you’re looking to attract new customers or nurture relationships with existing ones, meta-audience targeting can help you achieve your advertising goals. Overview

In the Aniccast podcast #8, Ann Stanley, Founder & CEO of Anicca Digital, welcomes Emil Ougendal, Paid Social Strategist, speaking about topics such as critically evaluating the performance of your campaigns, what metrics to use and how to analyse them in depth, the influence of conversion windows, and making better-educated

Our Digital Strategist, Emil Ougendal, will be hosting a webinar next Friday where he will cover topics such as critically evaluating the performance of your campaigns, what metrics to use and how to analyse them in depth, the influence of conversion windows, and making better-educated decisions when optimising. Sign-up now

How to setup PMax campaigns to squeeze the most information out of them Senior Paid Media Account Manager, Jordan Munton’s webinar Jordan discussed how to set up a performance max campaign and how to harness old techniques to gain actionable insights from performance max campaigns.     

In the Aniccast podcast #9, Ann Stanley, Founder & CEO of Anicca Digital, welcomes Jordan Munton, Senior Account Manager (Paid Media),  to discuss how to set up a performance max campaign and how to harness old techniques to gain actionable insights from performance max campaigns. The full version of the webinar

In the Aniccast podcast #7, Ann Stanley, Founder & CEO of Anicca Digital, welcomes Holly Kelly, Head of Paid Media Operations, who deep-dived into embracing and harnessing the powers of automation and AI for PPC to improve your efficiency. Speaking about how you can work alongside automation and AI to get

Holly talks about why you need to embrace and harness the powers of automation and AI for PPC to improve your efficiency. You will learn how you can work alongside automation and AI to get better results and why it doesn’t mean the end of human PPC management, it just

Head of Commercial Strategy & Creative Thom Shardlow, looks at the trends and expectations for creativity in B2B industries for 2023. Explore what the big brands are doing and how you can put your own spin on the current trends.