Holly Kelly - PPC Account Manager

Holly Kelly - PPC Account Manager

A marketing and retailing graduate, Holly’s passion for marketing has only grown since working with Anicca. Her experience in SEO and her newly found role of PPC Account Executive both help tremendously with her overarching knowledge of search marketing. In her spare time, Holly loves to attend festivals and travel. The next destination on the hit list is San Francisco, which according to Wikipedia has the second-highest percentage of residents with a college degree of all major cities. Who knew?

Take a look at the latest posts by Holly below:

Google Tightens It’s GDN Ad Policies Following Recent Fall Out


Over the last few weeks there have been several high-profile brands pulling their ads from Google, particularly YouTube and the GDN. This is as a result of their ads appearing against content that does not align with their brand values. Fears ran high that ads were appearing against extremist videos, and you can see why…
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James Murray Of Bing Talks the Future of Voice and Visual Search


James leads with a big statement at this years E-Commercial Conference ‘the world has gone mad he says… we are controlled by the search box’; and if you take a minute to think about it quite possibly we are. If you have a question (whether that be Chinese takeaways close to your location, or the weather…
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Google Shopping Latest – Showcase Shopping Ads

Showcase ads

It’s that time again Google has got itchy feet, cue there latest update… ‘Showcase shopping ads’. So what do these ads entail and how might they affect your campaign? Firstly it’s worth noting that this new ad format will only be triggered for broad, non-branded product searches such as ‘women’s shoes’ or ‘makeup brushes’. These…
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Google Announces Forthcoming Changes to Device Bidding In AdWords

Desktop mobile tablet

It’s the announcement the Paid Search team at Anicca have been waiting for since the shake-up to device targeting back in 2013 – Google is soon to allow individual bidding across all device types, with the option to select which device is your primary target; opening up a ‘mobile-first world’ as described by Google themselves….
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Google Image Searches to Now Return Shopping Ads in Results


With more and more consumers becoming increasingly comfortable with the world of online shopping, it seems like a natural progression for Google to maximise on this. In response to this ever growing market Google has announced just ahead of its annual I/O developer conference, it has launched its own visual shopping ads, which encompass the…
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New In Shopping: Google Moves to Make GTINs a Required Attribute

google shopping

Until September 2015 Global Trade Item Numbers (GTINs) had always been just a recommended attribute within the Google shopping feed – with merchants able to select 2 of the unique identifiers (brand, gtin and mpn). In September Google released an update that started to require GTINs for products in a merchants feed; the initial introduction…
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