When Google launched AdWords some 18 years ago, no one could have predicted that this would turn a small tech startup into one of the most valuable and influential companies in the world, that Google is today. Mobile phones were not yet “smart” back then and AdWords was a platform for...

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We’ve seen a lot of new features appearing across social media in June and we’re only half way through the month! So, we thought it was time for a quick round up… 1. Shopping Tags in Instagram Stories Shoppable Instagram posts have been available in the feed for a little while but shopping...

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Visiting Brighton SEO this year was a little different because for the first time, I saw it from both a delegate perspective and a speaker perspective.  This year, I delivered my first training seminar on advanced PPC. Once my nerves subsided and I started to relax, the content came quicker and...

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On Friday 27th April, members of the Anicca Digital team headed over to Brighton for BrightonSEO. As a PPC enthusiast I was interested to see what the paid search / PPC track had to offer. Read on for a summary of some of the topics covered and the key take-aways… The Hidden Potential of...

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Once upon a time, TV advertising was reserved to those with massive marketing budgets who could afford a slot on prime-time TV. In the past few years, Sky has revolutionised TV advertising through their AdSmart scheme and TV advertising is  now open to the masses including SMEs. This March, I had...

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Yesterday Google took to their Webmaster Central blog and announced it was starting to roll out mobile first indexing after more than eighteen months of testing and experimentation. In short, where Google has previously crawled and indexed the desktop version of your website, it will now use the...

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After a year-long trial in the US, Instagram has enabled its Shopping features in the United Kingdom. The new features allow approved businesses to overlay virtual price tags onto products in their posts. Shoppers can tap these tags to get product information without leaving their Instagram feed....

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The new AdWords interface is now available for all users, if you want an advantage over your competitors, then we have the perfect guide to all the latest features. These are only available to those that have switched to the new interface. 1. Promotion Extensions A promotion extension is a great...

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February 13th and 14th saw Google’s second annual AMP conference taking place in Amsterdam, or AMPsterdam as they termed it. As you’d expect with a Google conference, the two-day schedule was packed with updates from Google’s own team, including Rudy Galfi, who is product management lead for...

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