Online Learning During Coronavirus Lockdown
23rd March 2020 by Sarah Ross
Online Learning During Coronavirus Lockdown
Keeping up with a changing digital landscape had never been more necessary. As a result of coronavirus (COVID-19), audience behaviour has dramatically altered within the space of a few days and marketers are having to keep up, while changing tactics.   At Anicca Digital, we embrace every...

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The only source of content inspiration is empathy
9th October 2019 by Sarah Ross
The Only Source You *Really* Need For Content Inspiration
Maddy Potts, Head of Digital at the University of Nottingham, wastes no time in encouraging us to ditch the ‘content is king’ mantra, before revealing the only source you need to tap into for content inspiration. Over the last few years we’ve all had it drummed into us that ‘content is...

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Are nofollow links about to be beneficial to organic rankings?
26th September 2019 by Brad Longman
Are nofollow links about to be beneficial to organic rankings?
The rel=nofollow tag has always been a hot topic in the SEO industry and this week is no different, Google has put it back in the spotlight with the announcement that they will be treating rel=”nofollow” links differently moving forward. The news comes as part of an announcement about...

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SearchLeeds 2019: Key PR Takeaways
1st July 2019 by Sarah Ross
SearchLeeds 2019: Key PR Takeaways
As the biggest SEO conference in the north, SearchLeeds has grown into a major event in the digital marketing calendar. Whatever your speciality – Content, Tech, PR, Paid Advertising – there’s something for all disciplines and all knowledge levels, making it a useful day out...

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Top 3 Takeaways from Digital Elite Day 2019
12th June 2019 by Brad Longman
Top 3 Takeaways from Digital Elite Day 2019
Last Thursday, members of our agency ‘tech team’ headed down to London for the Digital Elite Day Conference. The Digital Elite Day is an advanced learning conference with two tracks, one for Analytics and CRO experts and one for Search, – if you haven’t been before...

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Anicca Digital Wins Big at The Drum Search Awards
8th April 2019 by Caroline Spence
Anicca Digital Wins Big at The Drum Search Awards
Anicca Digital won three awards at The Drum Search Awards last week, making it the agency’s biggest awards haul to date. The awards won included PPC: Best Use of Data or Insights, Best B2B Campaign and the Grand Prix for its work for business utilities supplier, SwitchMyBusiness.   Agency...

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