When it comes to PPC (Pay Per Click), otherwise known as Paid Media or Paid Search it can quickly become quite technical. We are here to help you answer those burning questions and debunk some common misconceptions around PPC. What is PPC? PPC stands for Pay Per Click. It is a form of online advertising,…
We are back again to share the top PPC updates in November. We share the new PPC features and releases and help you to uncover how these will impact your campaign. Don’t miss the key takeaway actions from each update. Our top PPC updates will cover: New features for Performance Max campaigns The retirement of…
Testing is a key building block of any paid media campaign. It is all about controlling risk, giving you the ability to make data-informed decisions to maximise your output. Human instinct is usually to ask, what if it goes wrong? But what we need to be asking is, what if it goes right? By…
We’re taking a look at the most important updates that have been released in PPC in the last month. The last month has brought some new PPC updates and announcements of coming changes in the world of Google Ads. We are here to make sure you are up to date on all the important…
We are going to look back at the most important updates in PPC in the last month. August and September have brought some exciting new changes within Google Ads. We are here to make sure you have all the top PPC updates. 1 – New functionality for Google Ads Discovery campaigns Google made updates to…
We are going to take a look back at the most important, anticipated and useful updates that hit PPC in July. Let’s take a deep dive into our top updates across Google Ads and Microsoft Ads. So, dive into this recap for a snapshot of the top changes in July. Google Ads Key Updates There…
How PPC can be the catalyst for eCommerce Alarm bells may be sounding with the cost-of-living crisis swirling, but, if you are an online retailer digital marketing, and specifically paid media is more important than ever. Through PPC eCommerce initiatives, paired with great products and compelling offers you can capture crucial search and click share…
Brand awareness is the first stepping stone and the foundation of all marketing activities. It is critical to increase the recognition of a brand and begins the process of driving performance-related objectives. Without brand awareness activity it becomes harder to prospect and increase your brand share in the market. 3 Factors of Brand Awareness Fosters…
Undertaking competitor analysis is a crucial task for any marketer, to ensure your business has the information it needs to stay one step ahead. Why competitor analysis is important Competitor analysis offers many benefits that range from enabling your business to grow, to making your own campaigns and marketing more effective. The top 5 benefits…
Google has finally taken the leap and rolled out its long-anticipated update to its Partner Program. Over the last 2 years, Google has been teasing the update, which faced delays due to COVID and complaints about the participation requirements. Anicca is thrilled to announce that following the update we have retained our status as a…
