Head of Paid Media

A marketing and retailing graduate in 2014, Holly’s passion for marketing has only grown since working with Anicca Digital.

Holly leads the Paid Media team and has been specialising in paid search since 2015. She has experience in planning, strategy and delivery of campaigns across a multitude of channels including Google Ads, Microsoft Ads, Meta, LinkedIn and AWIN.

Coming from a data mindset Holly also holds extensive knowledge and experience in using Google Analytics, Google Tag Manager and Google Looker Studio.

With her hands on delivery of client projects she stays up to date with new ways of working and best practices and is a keen sharer of these as a regular speaker on Anicca Digital’s weekly webinar schedule. She is also a contributing author for Search Engine Land.

Beyond all the numbers and data Holly also has a creative flare having completed an art foundation degree, although she doesn’t get the opportunity as much as she would like in her spare time, she is keen to get back into it.

A keen traveler Holly enjoys exploring new European cities, and loves to wander off the beaten path to find the hidden gems within them.

Holly Kelly Headshot