Anicca VIP Events
(Invites & Slides)
Discover exclusive Anicca VIP Events designed to provide insights and networking opportunities with industry leaders. Stay ahead by registering for our upcoming events and elevate your digital strategy!
View our upcoming and previous events
SEO in a Zero-Click World -Thurs 5th Feb – 2-3pm
In this practical, hands-on session, Chris will show you how to engage leads effectively, follow up in real-time, and generate more sales through simple messaging strategies that actually work.
In-person VIP Leicester Ecommerce Lunch (Efficiently Expand and Scale on Marketplaces) – 12th Feb 26 (1-3pm), Middletons, Leicester (Copy)
Want to find out how to effectively pick and manage tech for multi-channel marketplaces? 📅 Date: Thursday, 12th February🕐 Time: 1:00 – 3:00 PM📍 Location: Middleton’s, Leicester Join us in person at Middletons for an exclusive eCommerce Lunch & Learn where Matthew Ferguson (MD at eManaged) reveals when the ideal time is to adopt marketplace software for scaling and…
Preparing Your 2026 Marketing Plan – Using SOSTAC & AI Tools – Fri 23rd Jan – 9-10am
In this practical, hands-on session, Chris will show you how to engage leads effectively, follow up in real-time, and generate more sales through simple messaging strategies that actually work.
In-person VIP Leicester Ecommerce Lunch (What Does AI Know About You?) – 11th December 25 (1-4pm), Middletons, Leicester
Want to find out how your website can rank in AI search? — WAIKAY can tell you how. 📅 Date: Thursday, 11th December🕐 Time: 1:00 – 4:00 PM📍 Location: Middleton’s, Leicester Join us in person at Middletons for an exclusive eCommerce Lunch & Learn where Dixon Jones (CEO at WAIKAY) reveals how you can use SEO & GEO to…
Marketing Images Made Easy with Nano Banana – Friday 5th Dec – 9-10am
In this practical, hands-on session, Chris will show you how to engage leads effectively, follow up in real-time, and generate more sales through simple messaging strategies that actually work.
WhatsApp: How to Generate sales with WhatsApp with guest speaker Chris Dillon – Fri 28th Nov – 9-10am
In this practical, hands-on session, Chris will show you how to engage leads effectively, follow up in real-time, and generate more sales through simple messaging strategies that actually work.
Introducing Armadello Analytics for E-Commerce, SEO and GA4 Insights – Fri 21st Nov – 9-10am
Are you drowning in e-commerce data but struggling to extract meaningful insights that actually improve your marketing performance? You’re not alone. Many marketers have access to powerful analytics platforms but lack the clarity needed to make strategic decisions with confidence. We’re thrilled to welcome Lucia Dello, Co-Founder and Director of our sister company Anicca Insights….
Looking to supercharge your Google Ads campaigns – Fri 14th Nov – 9-10am
Running Google Ads campaigns that deliver results while staying within budget can feel like a constant balancing act. You’re juggling bid adjustments, monitoring performance, and trying to spot opportunities for optimization—all while managing a dozen other priorities. What if you could automate the heavy lifting? Join us on Friday 14th November (9:00 – 10:00am) for…
Editing AI – Making AI Generated Text More Human – Fri 31st Oct – 9-10am
Tired of AI-generated content that sounds… robotic? 📅 Date: Friday, 31st October🕐 Time: 9:00 – 10:00 AM📍 Location: Online Join us for a Friday morning session with Zak Averre, Senior Content Account Manager at Anicca Digital, as he reveals how to transform generic AI outputs into genuinely human-sounding content that actually connects with readers. Expect…
In-person VIP Leicester Ecommerce Lunch (How Top eCommerce Teams are using Google Ads Scripts) – 13th November 25 (1-3pm), Middletons, Leicester
Looking to supercharge your Google Ads campaigns — without spending more? 📅 Date: Thursday, 13th November🕐 Time: 1:00 – 3:00 PM📍 Location: Middleton’s, Leicester Join us for a networking lunch with Holly Kelly, Head of Paid Media at Anicca Digital, as she reveal how top-performing eCommerce teams are using Google Ads Scripts to automate, optimise,…
In-person VIP Leicester Ecommerce Lunch (Hear the story behind our Voice Agents) – 9th October 25 (1-3pm), Middletons, Leicester
The Story Behind Our AI Voice Agents – “Charlie” & “Sally” 📅 Date: Thursday, 9th October🕐 Time: 1:00 – 3:00 PM📍 Location: Middleton’s, Leicester Join us for a networking lunch with Ann Stanley, CTO & Founder of Anicca Digital, as she takes you behind the scenes of two innovative AI voice agents: Ann will share…
Ecommerce EXPO – ExCel – The AI agents are coming! Get ready for the convergence of AI and eCommerce marketing (24/25th Sept)
Ann Stanley heads the team at Anicca that is pioneering the convergence of AI, e-commerce marketing, management, and operations, driving a revolution in AI-Powered Marketing & Growth for Ecommerce & Established Brands In this talk, presented at the Ecommerce Expo, she explained how AI Agents can boost productivity, profitability, and customer experience. You’ll hear from…
In-Person Leicester Ecommerce Lunch (The new Era in Social Selling) – 11th Sept. 25 (1-3pm), Middletons, Leicester
With the shift from traditional online shopping to social-first commerce, the way people buy has completely changed. Consumers aren’t just browsing websites anymore — they’re discovering products and making purchases directly through Instagram, TikTok, WhatsApp, and other social platforms. It’s instant, it’s interactive, and it’s where their attention already is. That’s why having one platform…
VIP Leicester Ecommerce Lunch (Bites & Insights) – 10th July 25 (1-3pm), Middletons, Leicester
Ecommerce Apps are everywhere, powering everything from customer engagement to inventory BUT how do you separate the good from the bad ? While some drive conversions and business performance, others negatively impact your site performance and bottom line. Learn how SHOPLINE can improve ROI and separate the high performers from the high liabilities. Book your…
EPIC-25 – Ann Stanley – The AI Agents are coming! The top Gen AI Agents for e-commerce marketing teams!
The AI Agents Are Coming – The top Generative AI tools and technologies for e-commerce marketing teams! In her insightful and engaging talk, “The AI Agents Are Coming!”, Ann Stanley (Founder & CTO of Anicca Digital) unveiled how AI is revolutionising eCommerce marketing. The session explored the latest developments in generative AI and autonomous AI…
EPIC-25 – Mathias Ptacek – Generative Engine Optimisation in the AI-Driven Search Era
Generative Engine Optimisation in the AI-Driven Search Era In this forward-thinking and data-rich presentation, Mathias Ptacek (Founder of Rankscale) delivered essential insights into the rapidly evolving landscape of Generative Engine Optimisation (GEO) – the new frontier of search marketing in an AI-dominated world. Drawing from his unique perspective as both a software developer and digital…
EPIC-25 – Ian Lockwood – Succeeding In Search With Ecommerce Retail
Succeeding In Search With Ecommerce Retail In this comprehensive and practical session, Ian Lockwood from Vibrant Doors shared hard-won insights from managing search marketing for a competitive ecommerce doors retailer. Facing challenges from major DIY stores like B&Q and Wickes, plus specialist online competitors, Ian revealed the strategies that have driven real results in one…
EPIC-25 – Emma Bagley – What’s Working on Amazon in 2025
What’s Working on Amazon in 2025 In her cutting-edge presentation, “What’s Working on Amazon in 2025”, Emma Bagley from ZEAL Agency delivered essential insights into navigating Amazon’s evolving marketplace. Promising to reveal “where the money is made on Amazon in 2025,” Emma addressed the mounting challenges facing sellers in an increasingly competitive environment. The session…
EPIC-25 – Elise Jibson – Building a Retail Media Network
Building a Retail Media Network: Pioneering Successful Partnerships in Retail Media In her compelling presentation, “Building a Retail Media Network”, Elise Jibson from Boots Media Group shared the inside story of creating one of the UK’s most successful retail media partnerships. The session provided a masterclass in how traditional retailers can transform their media offerings…
EPIC25 – Rachel Cryan -Strategies for maximizing sales on TikTok
TikTok has evolved far beyond viral dances and trending challenges—it’s now a £1 million revenue-generating commerce powerhouse that forward-thinking brands can’t afford to ignore. The platform’s transformation into a complete commerce ecosystem means discovery, consideration, and purchase now happen seamlessly within seconds, all without users leaving their favorite app. This isn’t just another marketing channel—it’s…






















