SEO in a Zero-Click World -Thurs 5th Feb – 2-3pm
Join us at a new webinar time of 2pm on Thursday 5th Feb as Brad, our Head of Owned & Earned Media talks about how to run an effective SEO campaign in 2026.
Date: Thursday 5th February
- Time: 2:00pm – 3:00pm
- Speaker: Brad Longman
What You’ll Learn
In this essential session, we’ll guide you through the new realities of SEO in 2026 and the strategies you need to stay visible when fewer users are clicking through to websites. You’ll discover how to adapt your approach for featured snippets, AI Overviews, expanded SERP features, and the upcoming changes to Google’s search shopping results.
We’ll cover critical shifts that are reshaping organic search. First, we’ll understand how user behaviour has changed and what declining click-through rates actually mean for your business. Next, we’ll learn how to structure your content and technical SEO to maximise visibility across all SERP features, not just traditional blue links. Finally, we’ll look at how search is expected to change in 2026 and how you can make sure your website is still relevant and visible in a world of AI search.
Essential Strategies You’ll Master
You’ll learn practical approaches that solve real SEO challenges. We’ll demonstrate how to build topical authority that search engines reward, conduct keyword research that accounts for search intent and SERP layout, and develop measurement frameworks that track brand visibility alongside traditional traffic metrics. You’ll also learn techniques for strengthening your technical foundations, creating content that earns featured placements, balancing SEO with other acquisition channels, and future-proofing your campaigns against further algorithm updates.
Why This Matters for Your Marketing
Whether you’re an in-house marketer watching organic traffic decline or a business owner trying to understand why rankings no longer equal revenue, this session will give you clarity. The search landscape has changed, but organic remains one of the most valuable channels available if you adapt your approach.
This webinar is designed for marketing leaders, SEO professionals, and business owners who want honest, practical guidance on running a successful SEO campaign in 2026.
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