Preparing Your 2026 Marketing Plan – Using SOSTAC & AI Tools – Fri 23rd Jan – 9-10am

Preparing Your 2026 Marketing Plan – Using SOSTAC & AI Tools

Kick off 2026 properly with our first webinar of the year, where Anicca directors Ann and Darren walk you through building a marketing plan that actually works; using SOSTAC® and the latest AI tools to speed up the process.

Still working from last year’s playbook? Join us for a hands-on workshop:

  • Date: Friday, 23rd January
  • Time: 9:00 – 10:00am
  • Speaker: Ann Stanley& Darren Wynn


What You’ll Learn

We’ll take you through Paul Smith’s proven SOSTAC® planning framework: Situation Analysis, Objectives, Strategy, Tactics, Actions, and Control. But this isn’t your standard planning session. We’ll show you how to combine this structured approach with AI Agents and CustomGPTs to build your plan faster and get it into action quickly.

Expect practical guidance on each element of the model, plus the tricks and shortcuts that can turn weeks of planning work into days. You’ll discover which parts of the planning process AI can handle brilliantly, and where your expertise remains essential. This webinar is designed for marketing managers, business owners, and anyone responsible for planning and executing marketing strategy. Whether you’re starting from scratch or refining an existing plan, you’ll walk away with a clear framework and the tools to implement it efficiently.

The Benefits of Combining SOSTAC® + AI

SOSTAC® gives you structure. AI gives you speed. Together, they help you create a marketing plan that’s both comprehensive and achievable, without getting bogged down in analysis paralysis or endless documentation.

The SOSTAC® framework ensures you’re asking the right questions at each stage: Where are we now? Where do we want to be? How do we get there? What’s the detailed plan? How do we measure success?

Meanwhile, AI tools can crunch through competitor analysis, generate strategic options, draft action plans, and suggest KPIs in minutes rather than hours.

The result? You spend less time staring at blank templates and more time thinking strategically about what’ll actually move the needle for your business. You’ll leave this webinar with practical methods to accelerate every stage of your planning process, so you can stop planning and start doing more.

Why This Matters for Your Marketing

Whether you’re a solo marketer managing multiple campaigns, an agency professional juggling client demands, or a business owner looking to bring your vision to life, this webinar is designed to empower you with structure and practical tools. Sign up today and discover how you can do more with AI and SOSTAC® in your toolbox.