Darren Wynn, Author at Anicca

Google Analytics Now Imported in to Google AdWords

ByDarren Wynn 12 November 2012

If you’re already a seasoned user of Google Analytics, you’re going to be more than aware of how useful it can be when analysing your online marketing campaigns. Now, Google have thankfully incorporated some features of Analytics into their AdWords system.

Ecommerce Marketing

Is Amazon good or bad for small business?

ByDarren Wynn 20 December 2011

Anicca’s PPC (Pay Per Click) Account Manager, Darren Wynn, takes a look at the positive and negatives of using Amazon as a small business. Check out his top good and bad reasons below. Amazon has managed to achieve its highest ever valuation this year. This comes despite major economic stagnation and uncertainty within financial markets….