1st November 2018 by Rajal Prajapat
As our shopping habits change, so will the way marketing teams try to intercept us along the way. With marketing constantly undergoing rapid and major changes to adapt to these ever-changing habits, marketers found developing a more personalised relationship with consumers should always be at the...

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31st October 2018 by Sarah Ross
Experts in e-commerce and digital marketing brought their knowledge to Leicester yesterday for our annual E-Commercial Conference, sharing the latest updates in Paid Search, Organic Search, Social Media and Content. Big names including Sky and Thorntons Ferrero were among the speakers sharing their...

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29th October 2018 by Sarah Ross
John Cave is Director of Shoptimised, a feed management software giving full control over product feed optimisation. He was at E-Commercial 2018 to share his top tips on optimising your product feed to improve click through rate, reduce wasted spend and increasing return on spend.    ...

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29th October 2018 by Alex Gillham
Our guest speaker, John Rowley, Digital Marketing Manager at Thorntons Ferrero, talked about elements to consider when creating an eCommerce customer journey on a large eCommerce site, from brand awareness through to data evaluation. How to Create a High-Quality eCommerce Customer Experience An...

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29th October 2018 by Sarah Ross
With 55% of people paying more attention to video compared to any other type of content, many businesses need to play catch up if they want to maximise the opportunities. Samantha Hearn, Content Manager at The Watches Of Switzerland and a specialist in e-commerce digital marketing, offers her...

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28th March 2018 by Holly Kelly
Amazon is an ever-growing force in the world of online shopping with sales up by nearly a third in 2017 (BBC News 2018). This was spurred on by growth in its Prime delivery service with sign-ups to Amazon Prime at their highest level to date, both in the US and worldwide. With this in mind...Read...

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2nd November 2017 by Sarah Potter
With sharp insights into ecommerce, Ian Lockwood of Boom shares his rules for winning at Ecommerce SEO, highlighting the importance of identifying and fixing tech issues, alongside incorporating deep and broad content in order to improve click through rates. With Google making it more and more...

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1st November 2017 by Sarah Potter
The UK’s brightest minds in digital marketing gathered in Leicester once again for our annual E-Commercial Conference yesterday, sharing the latest techniques in PPC, SEO, PR and Social Media. Held at Leicester Racecourse, we brought the biggest names to the city, including Google and Bing, to...

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22nd March 2017 by Holly Kelly
Over the last few weeks there have been several high-profile brands pulling their ads from Google, particularly YouTube and the GDN. This is as a result of their ads appearing against content that does not align with their brand values. Fears ran high that ads were appearing against extremist...

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