Anthropic launches Claude for Small Business, Alexa eats search, Google readies Gemini 4 The week ending 18 May 2026 was dominated by a single strategic theme: AI assistants moving from the sidebar to the search bar. Amazon killed Rufus and put Alexa for Shopping directly inside its main search experience, while Google teed up Gemini…
American Express ACE protects AI-agent buyers, Walmart opens retail-media data, Anthropic-Amazon commit 5GW computing, Etsy bets on human service.
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AI Overviews Evolve & Next-Gen Models Accelerate By Ann Stanley 23 February 2026 Estimated reading time: 18 minutes This week highlights significant advancements and strategic shifts across the AI and marketing landscape. Google continues to refine its AI Overviews, with increased visibility for links and ongoing adjustments to search ranking dynamics. In retail, major players…
This Week in AI Marketing: The Rise of Agentic Commerce, AI Overviews, and Platform Innovations By Ann Stanley 5 February 2026 Estimated reading time: 22 minutes The digital marketing landscape is currently undergoing a transformative shift, driven by advancements in artificial intelligence. This week’s insights highlight a significant move towards ‘agentic commerce,’ where AI autonomously…
Estimated reading time: 9 minutes This week, major developments in AI marketing were announced, with Google and OpenAI leading the charge. The introduction of new protocols and tools signifies a critical shift in how retail and ecommerce brands leverage AI to enhance customer experiences and optimise sales channels. This blog post unpacks the implications of…
Estimated reading time: 11 minutes In this weekly roundup, we track how rapid advances in AI are reshaping search, media buying, ecommerce and influencer marketing. Use this summary to prioritise where to test, what to measure differently, and how to future‑proof your marketing activity as agentic commerce and AI search move from experimental to mainstream….
Master Amazon and TikTok in 2025. Expert strategies for product optimisation, advertising and conversion across both platforms.
In the shadows of the AI revolution, whilst the industry debates whether artificial intelligence will “kill SEO,” a more nuanced transformation is quietly reshaping digital marketing’s fundamental principles. Mathias Ptacek’s pioneering work at Rankscale reveals not just the emergence of Generative Engine Optimisation (GEO), but the birth of an entirely new economy – one where…
The digital marketing world loves its acronyms, but few carry the transformative weight of GSO – Generative Search Optimisation. While the industry obsesses over the latest algorithm updates and ranking factors, a fundamental shift in how users discover and consume information is quietly reshaping the entire search landscape. At Anicca Digital’s EPIC25 conference, James Allen…
