28th March 2018 by Holly Kelly
Amazon is an ever-growing force in the world of online shopping with sales up by nearly a third in 2017 (BBC News 2018). This was spurred on by growth in its Prime delivery service with sign-ups to Amazon Prime at their highest level to date, both in the US and worldwide. With this in mind...Read...

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2nd November 2017 by Sarah Potter
With sharp insights into ecommerce, Ian Lockwood of Boom shares his rules for winning at Ecommerce SEO, highlighting the importance of identifying and fixing tech issues, alongside incorporating deep and broad content in order to improve click through rates. With Google making it more and more...

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1st November 2017 by Sarah Potter
The UK’s brightest minds in digital marketing gathered in Leicester once again for our annual E-Commercial Conference yesterday, sharing the latest techniques in PPC, SEO, PR and Social Media. Held at Leicester Racecourse, we brought the biggest names to the city, including Google and Bing, to...

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22nd March 2017 by Holly Kelly
Over the last few weeks there have been several high-profile brands pulling their ads from Google, particularly YouTube and the GDN. This is as a result of their ads appearing against content that does not align with their brand values. Fears ran high that ads were appearing against extremist...

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17th March 2017 by Callum
The new face of Google AdWords has finally arrived within some accounts at Anicca, well in the form of an Alpha anyway. This means it’s likely that it is in an early stage in the process and Google wants to test the new interface, so this could be subject to change. I’ve dived straight...

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7th November 2016 by Sarah Potter
From little acorns, mighty oaks do grow and this was certainly the case for our annual E-Commercial conference, which closed the Leicester Business Festival on Monday 31st October. With both Google and Bing representatives among the event’s 10 speakers, along with key players from the world of...

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1st November 2016 by Holly Kelly
James leads with a big statement at this years E-Commercial Conference ‘the world has gone mad he says… we are controlled by the search box’; and if you take a minute to think about it quite possibly we are. If you have a question (whether that be Chinese takeaways close to your...

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