SEO News January 2023 SEO News November 2022 SEO News October 2022 SEO News September 2022 What’s new in search this January? Google release new Cloud Platform AI Tools, SEOs adopt ChatGPT, Shopify release Commerce Components and more. During January 2023, these are some of the highlights so far: New Google Cloud AI Tools for…
SEO News November 2022 SEO News October 2022 SEO News September 2022 SEO News August 2022 What’s new in search during November? Google expands regional crawling and tests Reward Ad Gate program. Shopify becomes a search engine and marketplace. During November 2022, these were some of the highlights: Googlebot Capable of Crawling from Outside the…
How PPC can be the catalyst for eCommerce Alarm bells may be sounding with the cost-of-living crisis swirling, but, if you are an online retailer digital marketing, and specifically paid media is more important than ever. Through PPC eCommerce initiatives, paired with great products and compelling offers you can capture crucial search and click share…
Insight Audits are a series of discovery projects that allow you to understand what is happening on your website, in your sector (your competitors) and within the economy*. These audits require the use of your own first-party data, such as Analytics but they often require the use of third-party tools, some of which you may…
Google has announced a significant change to the way its shopping platform will work, which will now allow any business owner who sells products online to list their items for free. Previously all Google Shopping placements were bid on and paid for within the Google Ads platform. The plan has been in the works for…
Consumers are becoming more mindful of every purchase they make and are looking into ways in which they can reduce their everyday effects on the environment. The Conscious Consumer is a key trend for 2019, with environmental impact being at the forefront of many consumers’ purchasing decisions. With this in mind, every company should be…
Staying connected with your customers and starting the conversation with new ones is becoming increasingly difficult in today’s digitally complex world. It took a while, but companies have gradually learned how to make use of email marketing to the point, where our mailboxes are now full of unwanted spam messages. We get a whole range…
We recently hosted a client seminar in which we shared some of the latest tools and tactics for improving your business marketing. Below are the slides taking from our Seminar. Getting Started on Amazon by Holly Kelly Conversational Commerce & Chatbots by Stefan Bercik Understanding the Value of Your Leads…
As our shopping habits change, so will the way marketing teams try to intercept us along the way. With marketing constantly undergoing rapid and major changes to adapt to these ever-changing habits, marketers found developing a more personalised relationship with consumers should always be at the forefront of any advertising strategy. With shoppers having a…
Experts in e-commerce and digital marketing brought their knowledge to Leicester yesterday for our annual E-Commercial Conference, sharing the latest updates in Paid Search, Organic Search, Social Media and Content. Big names including Sky and Thorntons Ferrero were among the speakers sharing their expertise in increasing web traffic and customer retention. Held at Leicester Racecourse,…
