Finding the right digital marketing agency for your business can be a difficult and daunting process to start. Different cultures, working styles, massive choice, promises of success, the list of potential pitfalls is endless. Here I have made a list of a few key considerations when looking for a new digital agency to help set…
Google Certified Shops (also known as Google Trusted Stores) is a scheme that is meant to reassure shoppers of a retailer’s customer service standards. It is effectively an ‘e-commerce certification program’ that indicates to online shoppers helpful shopping information regarding the service process for that specific retailer – this includes things such as number of…
To some, Google AdWords offers a great opportunity to get their brand and products out to potential customers. Most do so at an affordable margin. However some seem to struggle; the ‘Cost-Per-Clicks’ (CPCs) are too high, the overall costs of AdWords are too high and there just is not enough sales or revenue being generated….
10 ways to cut AdWords Cost and Boost Results Ideas for cutting costs can be hard to come by. It can sometimes be difficult to delve into the data and find ways to cut spend from your account. Below are several ideas and ways of thinking which may help you optimise your account, reduce costs and increase…
Improve your Returns from Display Campaigns One of the holy grails in digital marketing is to understand the characteristics of your customers in order to find similar audiences that are more likely to buy your product or service. Once you know the demographics and interests of your target audience, you should be able to pin-point…
Google Webmaster Tools allows you to check the indexing of your website, check for links to the website and find any broken links. It also allows you to see what keyword searches on Google showed your website as an organic link – this is useful information when it comes to Search Engine Optimisation (SEO). If…
Google has just recently announced the introduction of a local feature for Product Listing Ads (PLA) campaigns. Conventional PLAs usually go straight to product page, but now there will be a new option where consumers can check if a local store has the product in stock. When someone clicks on the ‘In stock nearby’ they…
In preparation for the New Year, we have devised the ultimate list of New Year Resolutions for a budding PPC marketer.
Google are currently testing a new ‘yellow ad’ labeling system – learn what it is and whether it’s good or bad news.
Read this fantastic article on the new Google Shopping campaigns, and discover the answer to your questions.
