A report published today by the BBC has exposed the recent appearance of ads promoting illegal ticketing sites, cannabis and producers of fake identification in Google’s sponsored results. Although the offending adverts were quickly removed after Google was approached by investigative reporters, the company did admit to profiting from the ads for the duration of…
Writing effective PPC ad copy is one of the most important things you can do as part of a PPC campaign. It is important to ensure you have the best possible ad so that users are enticed to click on your ad rather than your competitors. To help write effective and appealing ad copy we…
With Google’s Social Networking efforts broadening, here at Anicca Digital we knew it was only a matter of time before Google integrated their own brand of social marketing into their advertising programs. Does this new Google+1 annotation give greater depths and dimensions to your advertising efforts, or create a cluttered approach that blurs the lines…
Launched in 2003, Google Grants is a unique ‘in-kind’ donation programme that awards free AdWords advertising to selected charitable organisations around the globe. Google Grants are offering a golden ticket to charities based online; $10,000 worth of PPC advertising. The programme currently gives over 4,000 organisations the ability to achieve their goals by helping them…
Running PPC campaigns in your local market is a complex procedure. Running PPC campaigns in multiple international markets is even more complex and requires more resource for your in-house team or agency. This blog post will explain some of the best practices and tips from the Anicca team when considering launching PPC campaigns worldwide. Get…
Earlier today Google announced the details of an interface update to the location targeting tools offered as part of their Adwords service. In a bid to improve the effectiveness and precision of geographical targeting in Adwords campaigns, the service has been connected with Google Maps and a number of other improvements have been implemented, with…
Anicca Digital has just launched a new PPC management service aimed at small businesses that need more traffic and sales, but have a limited budget of £250 – £750 per month. “Pay Per Click – Petite” is an all-inclusive PPC package, which is scaled down to match the needs of smaller or local companies; to…
For everyone that missed the brilliant SMX conference in London this week, here are the top tips from the session on” Google AdWords Ad Extension and other new ad features”. The Panel consisted of: Christine Churchill, President KeyRelevance – session moderator Ann Stanley, MD Anicca Digital – an overview of the 4 types of ad…
Along with its much publicised Instant Search roll-out late last year, Google also introduced the nifty Instant Preview feature which allows searchers to take a sneak-peek at a web page before deciding whether to visit or not. This has helped searchers weed out some of the less than useful sites appearing in the search results…
This article outlines some of the factors that influence the effectiveness of your AdWords pay per click account and the main opportunities to reduce your cost per acquisition (CPA) – in order to make typical savings of 20-50%. This article covers: 1) Correct set-up of your account 2) Networks, devices and geo-targeting 3) Conversion tracking…