Web Analytics News Roundup April 2023
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Web Analytics News Roundup April 2023

ByJamesA

Google cut the link between GA4 and Google Optimize. GA4 gains regex event creation and home dash features, whilst Google remove many attribution models. During April 2023, these are some of the highlights so far: Google Removes GA4 / Google Optimize Integration Mobile Apps & Web Analytics Market to Grow from $9.4 Billion to $20.2…

How to Implement Local Business Schema Through Google Tag Manager

How to Implement Local Business Schema Through Google Tag Manager

ByBradley Longman

In recent years Google has continued to push a greater emphasis on Structured Data (Schema) and as a result continues to support an ever-growing range of markups for various parts of a website. Essentially, schema is a way for you to highlight important information for your business, whether this is your address, business type or…