Efficiently Expand and Scale on Marketplaces
Learn how to build an effective 2026 marketing strategy using the SOSTAC® framework and AI tools. Discover practical insights and stay ahead with Anicca today.
Free AI & Generative Search (GEO) Audit
Analyse your visibility across Google AI Overviews, ChatGPT, Perplexity & Claude. Get competitor benchmarking + expert review call included. Over 50% of searches now happen through AI tools. If you’re not visible there, you’re losing customers to competitors who are. What You’ll Discover AI Knowledge Score Analysis How well do major AI platforms (ChatGPT, Perplexity,…
Google AI Mode launches in the UK: What it means for your SEO and website traffic
After what seems like forever, Google’s highly anticipated AI Mode officially launched in the UK on 29th July 2025. This is going to create a major shift in how users interact with Search. As part of Google’s continued investment in AI-driven search experiences, this rollout introduces a more conversational, multimodal interface—one designed to help users…
New Role: Digital PR & Content Marketing Executive
Due to recent client wins and business growth, Anicca are looking for their next PR superstar to join the Owned & Earned team. Think you would make a great addition to the team? Read below to find out more about the role and how to apply. About the Role Anicca Digital is a multi-channel, digital…
2023 SEO Roundup and Tips for 2024
What happened in SEO in 2023 2023 has been a whirlwind for most SEO professionals. In a continually evolving industry, 2023 has seen multiple algorithm updates, new technologies, and numerous innovations. In this blog post, we will summarise the most noteworthy changes we’ve seen in the industry and also discuss what tips and SEO strategies…
How to Do Keyword Research for SEO & PPC in 2023: Part 1
Are you looking to learn more about SEO & PPC keyword research? We’ve compiled a two-part guide to using keyword and keyphrase research for your PPC and SEO campaigns, covering everything from what keywords are and why they are essential to understanding search intent and combining short-tail & long-tail keyphrases. Read on to get…
10 Optimisation Tips to Increase Conversions on your Product Pages
If you have an e-commerce store, product pages are without doubt the most important pages on your website. Not only are they responsible for converting your website’s users into customers, but they can also be a great source of traffic once properly optimised. At Anicca we have worked with e-commerce businesses for over 15…
SEO Considerations when Launching or Planning a Brand-New Website
Creating a brand-new website for a business can seem like a daunting task, and there are plenty of reasons to feel that way. Will it work properly? Have I built the correct pages? How will anyone even find the website? How do I do SEO? Therefore, it’s essential to create an SEO strategy plan ahead…
Getting Started with Local SEO
Whether you’re just starting out with your SEO or you have a long-running business, almost everyone can benefit from ensuring their local SEO is up-to-date and on track. We’ve compiled this guide to help guide you through how to get started with local SEO, from creating your Google Business Profile to optimising your website and…
Should I optimise my website on DuckDuckGo?
When you come to optimise your website, it is common to only focus on the main search engines; Google or Bing and any search engines with market share in your region (Yandex and Baidu for example). But are you missing out on extra traffic through the smaller search engines? This is something we’ve been looking…
