Due to recent client wins and business growth, Anicca are looking for their next PR superstar to join the Owned & Earned team. Think you would make a great addition to the team? Read below to find out more about the role and how to apply. About the Role Anicca Digital is a multi-channel, digital…
What happened in SEO in 2023 2023 has been a whirlwind for most SEO professionals. In a continually evolving industry, 2023 has seen multiple algorithm updates, new technologies, and numerous innovations. In this blog post, we will summarise the most noteworthy changes we’ve seen in the industry and also discuss what tips and SEO strategies…
Are you looking to learn more about SEO & PPC keyword research? We’ve compiled a two-part guide to using keyword and keyphrase research for your PPC and SEO campaigns, covering everything from what keywords are and why they are essential to understanding search intent and combining short-tail & long-tail keyphrases. Read on to get…
If you have an e-commerce store, product pages are without doubt the most important pages on your website. Not only are they responsible for converting your website’s users into customers, but they can also be a great source of traffic once properly optimised. At Anicca we have worked with e-commerce businesses for over 15…
Creating a brand-new website for a business can seem like a daunting task, and there are plenty of reasons to feel that way. Will it work properly? Have I built the correct pages? How will anyone even find the website? How do I do SEO? Therefore, it’s essential to create an SEO strategy plan ahead…
Whether you’re just starting out with your SEO or you have a long-running business, almost everyone can benefit from ensuring their local SEO is up-to-date and on track. We’ve compiled this guide to help guide you through how to get started with local SEO, from creating your Google Business Profile to optimising your website and…
When you come to optimise your website, it is common to only focus on the main search engines; Google or Bing and any search engines with market share in your region (Yandex and Baidu for example). But are you missing out on extra traffic through the smaller search engines? This is something we’ve been looking…
As the digital world continues to be dominated by news of the global Coronavirus pandemic, brands and marketers are facing tough decisions about their online presence and digital campaigns. At Anicca Digital, we are seeing an increase in clients contacting us for advice on how to adapt their marketing efforts across social media and search…
The rel=nofollow tag has always been a hot topic in the SEO industry and this week is no different, Google has put it back in the spotlight with the announcement that they will be treating rel=”nofollow” links differently moving forward. The news comes as part of an announcement about two new link attributes that they…
When it comes to SEO, most of us will agree that earning backlinks can be one of the most challenging tasks to take on. If you look at any ‘Google Ranking Factor’ studies conducted, then you will almost always see that ‘Link Signals’ are still the number one ranking factor. Link building is not as…
