Multiple ways to quantify your advertising spend in Google Ads with conversion tracking actions exist. Google phone call lead tracking is one of the key ways to measure your ads’ performance by tracking phone calls. Google website phone tracking uses Google forwarding numbers to measure the performance of your call extension. When someone visits…
Google cut the link between GA4 and Google Optimize. GA4 gains regex event creation and home dash features, whilst Google remove many attribution models. During April 2023, these are some of the highlights so far: Google Removes GA4 / Google Optimize Integration Mobile Apps & Web Analytics Market to Grow from $9.4 Billion to $20.2…
We are very proud to announce that we won four awards at last month’s UK Paid Media awards, including the UK Large Paid Media Agency, and 3 other categories (Best Use of Retail, Shopping and Attribution), for the work with our client books2door.com. This award entry demonstrated how Emil Ougendal Bolstad and Ed Truman (Strategists…
With the announcement that Google will be retiring Universal Analytics in July 2023, now is the time to upgrade to Google Analytics 4! Google Analytics 4 (GA4) is the next generation of Google Analytics, packed full of new benefits and features including powerful new reporting features, improved cross-device tracking capabilities and enhanced visualisations and custom…
Google make updates to GA4, but may be losing their stranglehold on the analytics market. Many invest in big-data and analytics, for future integrations. During February 2023, these are some of the highlights so far: Big Data Analytics in Retail Growth Driven by Increased Spending on Big Data Analytics Tools Uptake to Use Daimler…
What’s new in web analytics this January? Google sunsets Google Optimize, Adobe Analytics provides online retail insights, the rush to move to GA4 and more. During January 2023, these are some of the highlights so far: AI and Big Data to Change the Way Legal Firms are Run Mobile Analytics Market Size Expected to Reach…
If you have an e-commerce store, product pages are without doubt the most important pages on your website. Not only are they responsible for converting your website’s users into customers, but they can also be a great source of traffic once properly optimised. At Anicca we have worked with e-commerce businesses for over 15…
Google Analytics 4 (formerly known as APP + Web beta) has landed and is now the default Analytics you will get if you are signing up for Google Analytics for the first time or if you are creating a new web property for your website. However don’t panic – your existing Google Analytics will be…
As the digital world continues to be dominated by news of the global Coronavirus pandemic, brands and marketers are facing tough decisions about their online presence and digital campaigns. At Anicca Digital, we are seeing an increase in clients contacting us for advice on how to adapt their marketing efforts across social media and search…
This article shows you how to import ad spend cost data into Google analytics so that you can compare and measure the ROI of your different marketing campaigns. This includes campaign ad spend from Social Media, Banner Ads, Bing ads, Affiliate advertising and any other paid advertising that isn’t Google. Why do it? Importing your…
