2nd May 2018 by Ed Truman
@danaditomaso who presented at Brighton SEO 2018 recently brought to my attention the very useful benefits of using calculated formulas within Google Data Studio during her talk on ‘The math behind effective reporting. Calculated field formulas within Google Data Studio are a very powerful...

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1st November 2017 by Sarah Potter
E-Commercial 2017’s highly anticipated keynote speech came courtesy of Sabrina Garufi, Agency Development Manager at Google, helping UK agencies on all aspects of their digital activity, with a particular emphasis on growth. Plane, train, car or bus, followed by the short walk into the building,...

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12th December 2016 by Ed Truman
We are currently offering businesses 25% off our Google Analytics services if they signup before 2017. We offer 3 main analytics package types ranging from basic setups to bespoke conversion tracking options. All of our packages include full health check and profile setup. For further details of...

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7th December 2016 by Ed Truman
Most website owners aren’t tracking their websites fully so are unable to understand the true value of the traffic coming into their websites. Here’s our list of basic tracking metrics you should be tracking. How many of these are you tracking?   Want to get these in place for...

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28th November 2016 by Ed Truman
There’s a new type of spam hitting Google Analytics Accounts over the past few weeks which can be identified in your Google Analytics language report as: Secret.ɢoogle.com You are invited! Enter only with this ticket URL. Copy it. Vote for Trump! Here is a screen shot taken from the...

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18th October 2016 by Ed Truman
Anicca has developed three new PPC tools which we hope all digital marketers will find extremely useful. The three tools include; a UTM link builder tool, an XML Feed Converter and a broad match keyword converter tool. All of these are fully functional and are available for free on our website...

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22nd August 2016 by Ed Truman
Read the following guide to learn how to set up Facebook conversion tracking to track specific events on your website via Google Tag Manager. NOTE: Since May 2017 Facebook has enabled an auto setup feature for Google Tag Manager. However the manual method below is still recommended as the best...

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