The future of ecommerce marketing isn’t approaching – it’s already here, operating silently in the background of the most successful digital operations. At Anicca Digital’s EPIC25 conference, Ann Stanley, Founder and CTO of Anicca Digital, delivered a masterclass that fundamentally challenged how we think about marketing automation, revealing how AI agents are transforming the landscape…
With quickly developing technologies and improved AI, chatbots are getting more and more traction as a key customer-facing interface that many brands are starting to explore. Where do I start if I want to explore chatbots? There are a huge variety of platforms out there – Bot Analytics, Manychat, Amazon lex, all these tools can…
As our shopping habits change, so will the way marketing teams try to intercept us along the way. With marketing constantly undergoing rapid and major changes to adapt to these ever-changing habits, marketers found developing a more personalised relationship with consumers should always be at the forefront of any advertising strategy. With shoppers having a…