Experts in e-commerce and digital marketing brought their knowledge to Leicester earlier this week for our annual Leicester Digital Live, sharing the latest updates in Paid Search, Organic Search, Social Media and Content. Big names including Sky, Microsoft and HubSpot were among the speakers sharing their expertise, as well as our very own MD, Ann…
Andraz Stalec, of Red Orbit, reminds us that, “Increasing amounts of users are staying on Google.” Assumption 1: Most loyal users come from direct traffic. We’ve long thought this was the case, but it’s more common today seeing channels like paid search, organic search and email marketing are outperforming direct traffic. What can we…
With changing landscapes in the Search Engines Results Pages (SERPs), Fernando Angulo of SEMrush explains how to write your content for users as well as Google. The importance of featured snippets We conducted research into how content can best be used for SEO and how Google uses this information, keeping users on Google as opposed…
With quickly developing technologies and improved AI, chatbots are getting more and more traction as a key customer-facing interface that many brands are starting to explore. Where do I start if I want to explore chatbots? There are a huge variety of platforms out there – Bot Analytics, Manychat, Amazon lex, all these tools can…
Most of the planet is online. Judith Lewis, of DeCabbit Consultancy, notes that “Much of peoples’ lives are centred around social media, and if used correctly, content could attract a higher volume of traffic by using social amplification.” Creating content that works Judith explains, “The way we consume content has changed. A 20 second video…
“Search is the most genuine expression of people’s thoughts that you’ll find” – Thom Arkestaal Jason Miller, Head of Brand Marketing at Microsoft, gives his ideas on how we can use our creativity to come up with campaigns that are innovative and unique. Creativity as a differentiator Jason asks, “Are we a slave to keywords…
