This Week in AI in Marketing & Management (27th Jul 26)
OpenAI’s $100bn ad forecast misses by 90%, Claude Opus 5 launches at half the price, and its own agents hack Hugging Face in a test.

OpenAI’s $100bn ad forecast misses by 90%, Claude Opus 5 launches at half the price, and its own agents hack Hugging Face in a test.

This week’s search news: the EU’s binding Google data-sharing order, Local Services Ads moving into Google Ads, and the SerpAPI ruling.

Google delays Gemini 3.5 Pro, 54% of enterprises hit AI agent security incidents, & Mastercard picks the UK for its agentic commerce sandbox.

This week’s search marketing news: the EU’s Google ruling, AI Mode ads on 29% of commercial queries, ChatGPT’s dent in search volumes.

OpenAI launches GPT-5.6 in three tiers, and AI search is rewriting who owns SEO visibility. Plus 22 more stories on AI in Marketing & Management.

This week’s search marketing news: Search Console tracks socials, ChatGPT referrals jump 36.7%, Smart Bidding changes from 17 August.

Early access to ChatGPT ads gave us a first look at the platform, the creative, the costs and the targeting. Here’s an honest breakdown of what’s working, what isn’t, and where the gaps still are as of July 2026. Paid media doesn’t get a new mainstream surface very often. So when the chance came to…

Claude Fable 5 returns, 3 studies clash on what AI Overviews do to clicks, & Visa goes live with agentic payments across 30+ European banks.

This week’s search marketing news: 29% of search demand is declining, AI Overviews cut clicks 40%, and ChatGPT changes who it cites.

McKinsey finds leaders think 4% of staff use AI daily, the real figure is 13%. Semrush indexes 126m AI search prompts and Anthropic puts Claude inside Slack.

