18th December 2018 by Sarah Ross
In the age of instant news and trial by Twitter, PR campaigns can go viral quickly, but not always for the right reasons. Whether you’re looking for inspiration for your 2019 campaigns or want to ensure your brand doesn’t make a PR faux par, it’s worth taking a look at our winners and losers...

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14th December 2018 by Sian Morley
Facebook is fast becoming the place to advertise. Why? Because you pay a lot less per click, you have really detailed targeting and you can capture your audience when they are least expecting it, during their downtime at home, comfy, on the sofa. Ever since Facebook changed their algorithm and...

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11th December 2018 by Dan Allen
 “Twas the night before Christmas, when all through Anicca Digital Not a creature was stirring, apart from the ghost that steals our snacks; The stocking is hung on our posh marble surface with Sellotape, In hopes that St. Nicholas soon would be here”   Have you been peer pressured into...

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6th December 2018 by Holly Kelly
When it comes to Google Ads, formerly Google AdWords, there are a lot of factors that can impact on your results and unless you have intimate knowledge of the platform it can be a minefield trying to know what to look for. Thankfully there are many digital agencies and freelancers out there that...

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28th November 2018 by Darren Wynn
Finding the right digital marketing agency for your business can be a difficult and daunting process to start. Different cultures, working styles, massive choice, promises of success, the list of potential pitfalls is endless. Here I have made a list of a few key considerations when looking for a...

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26th November 2018 by Dan Allen
I’m sometimes asked in the office to help with Excel stuff, usually, it’s the same stuff over and over; So, here’s a list of the common basic Excel stuff I’m asked to help with and hopefully an explanation of how it works and how it’s useful for Google Ads. I like to use spreadsheets...

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15th November 2018 by Neil Hannam
Choosing an SEO agency can be a difficult and daunting prospect. With so many agencies out there, how do you know the good from the bad when you’re trying to work out how to choose an SEO agency? SEO is a deeply complex marketing discipline that spans a wide range of skill sets. Finding an...

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1st November 2018 by Rajal Prajapat
As our shopping habits change, so will the way marketing teams try to intercept us along the way. With marketing constantly undergoing rapid and major changes to adapt to these ever-changing habits, marketers found developing a more personalised relationship with consumers should always be at the...

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19th October 2018 by Sarah Ross
Fashion and beauty brands have long known the benefits of working with bloggers. With influencer marketing offering a return on investment 11 times higher than that of traditional marketing methods*, such as TV and print, it’s easy to see why marketers are putting big budgets behind blogger...

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