22nd May 2019 by Rajal Prajapat
Having worked in the digital landscape for many (not saying how many) years now I’ve come across many crucial roles that are pivotal to the functioning of a successful digital agency. PPC technicians, content writers, planning and strategy specialists, social media managers, ad operations, SEO...

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16th April 2019 by Holly Kelly
Last week I had the pleasure of travelling down to the glorious Brighton for 2 days of jam-packed learning at Brighton SEO. Outside of the sunny weather and strolls on the beach the highlight was the newly introduced Paid Social Show – it certainly did not disappoint. Having recently ventured...

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13th March 2019 by Akhil Sakaria
As Google AdWords evolved into Google Ads, their machine learning has evolved too since the last time we looked at automation and the sheer volume of automated bidding strategies and Smart campaigns for each campaign type out there can be quite intimidating. Not to worry, we’re here to breakdown...

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11th March 2019 by Dan Allen
Shopping ads, or PLA (Product Listing Ads) as they are often referred to, are the visual product adverts that Google show for product related searches often at the top of search engine results and within the shopping tab of Google. Within the UK, shopping ads currently drive 82% of retail search ad...

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26th February 2019 by Sarah Ross
Forget using separate approaches for SEO and PR. For a successful campaign that delivers maximum coverage with added SEO benefits, you need an integrated approach from the start. PR coverage is essential for building brand awareness, but it can also support the type of quality link building that is...

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25th January 2019 by George Price
If you have been managing search advertising for a while, it can become difficult to keep coming up with original ideas for advert text, especially ideas that nicely fit to varying ad formats and character limits that are in place on the different platforms. Also regular ad testing is an important...

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17th January 2019 by Elona Jetullahu
Question –  When you are scrolling through the feeds on your social networks, what’s more likely to catch your eye? A post with or without an image? We bet it’s the post with an image. We also bet that you looked at the image above before you even read a sentence. You may have...

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