There has been A LOT of conversation around AI and SEO over the last couple of years, a lot of which has focused on what AI is doing to search itself, from AI Overviews and AI Mode through to the rise of Generative Engine Optimisation. That is a signifcant shift, and one we have spoken…
Google’s Gemini Pro flagship delay widens as ChatGPT Ads passes $1 billion, Meta reportedly halts a second AI-driven layoff round, and Anicca AI & Insights turns one with the launch of Armadello Analytics & AI Insights.
This week’s search marketing news: Google exempts the EEA from site reputation penalties, the August spam update bites hard, goto URLs go live.
We started building our AI apps in our spare time. Now, as Anicca AI & Insights celebrates its first birthday, we are launching Armadello Analytics & AI Insights. This is a look back at the last eighteen months, how we got here, what we are launching now, on our first birthday, and where we are…
Claude completes its reach across every device as xAI launches Grok Bot, plus OpenAI’s ChatGPT Ads reach Europe and new AI ad-disclosure laws.
This week’s search marketing news: Google’s August spam update rolls out, ChatGPT ads reach 31 European markets, AI Overviews hit 52% in France.
Anthropic now watermarks Claude worldwide for the EU AI Act, Gemini 3.7 Flash races GPT-5.6 Sol on speed, and AI’s climate cost.
This week’s search marketing news: Search Console’s AI report reaches everyone, 1 in 7 ChatGPT ads lands off-topic, Meta starts crawling.
The machine-readable brand era arrives: Ally Financial’s AI search strategy, and Google Ads’ AI Max migration lands 1 September.
Anthropic discloses Claude breached three real company systems in security tests, and Lloyds Bank commits £2bn to AI cost-cutting.
