13th March 2019 by Akhil Sakaria
As Google AdWords evolved into Google Ads, their machine learning has evolved too since the last time we looked at automation and the sheer volume of automated bidding strategies and Smart campaigns for each campaign type out there can be quite intimidating. Not to worry, we’re here to breakdown...

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11th March 2019 by Dan Allen
Shopping ads, or PLA (Product Listing Ads) as they are often referred to, are the visual product adverts that Google show for product related searches often at the top of search engine results and within the shopping tab of Google. Within the UK, shopping ads currently drive 82% of retail search ad...

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26th February 2019 by Sarah Ross
Forget using separate approaches for SEO and PR. For a successful campaign that delivers maximum coverage with added SEO benefits, you need an integrated approach from the start. PR coverage is essential for building brand awareness, but it can also support the type of quality link building that is...

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25th January 2019 by George Price
If you have been managing search advertising for a while, it can become difficult to keep coming up with original ideas for advert text, especially ideas that nicely fit to varying ad formats and character limits that are in place on the different platforms. Also regular ad testing is an important...

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17th January 2019 by Elona Jetullahu
Question –  When you are scrolling through the feeds on your social networks, what’s more likely to catch your eye? A post with or without an image? We bet it’s the post with an image. We also bet that you looked at the image above before you even read a sentence. You may have...

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3rd January 2019 by Sukh Singh
First of all, Happy 2019! I am sure that one of the main business targets on any marketing consultant or agency’s 2019 list is to grow your client base, grow your current campaigns, increase retention and overall…GROW your business. One of the main factors to that will help you...

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18th December 2018 by Sarah Ross
In the age of instant news and trial by Twitter, PR campaigns can go viral quickly, but not always for the right reasons. Whether you’re looking for inspiration for your 2019 campaigns or want to ensure your brand doesn’t make a PR faux par, it’s worth taking a look at our winners and losers...

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14th December 2018 by Sian Morley
Facebook is fast becoming the place to advertise. Why? Because you pay a lot less per click, you have really detailed targeting and you can capture your audience when they are least expecting it, during their downtime at home, comfy, on the sofa. Ever since Facebook changed their algorithm and...

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