Search Console Opens Up to Social Posts, ChatGPT Referrals Hit a Peak, and Smart Bidding Gets Predictable
This week’s search marketing news: Search Console tracks socials, ChatGPT referrals jump 36.7%, Smart Bidding changes from 17 August.
We trialled OpenAI’s ads on ChatGPT in the UK – here’s what we found
Early access to ChatGPT ads gave us a first look at the platform, the creative, the costs and the targeting. Here’s an honest breakdown of what’s working, what isn’t, and where the gaps still are as of July 2026. Paid media doesn’t get a new mainstream surface very often. So when the chance came to…
This Week in AI in Marketing & Management (6th Jul 26)
Claude Fable 5 returns, 3 studies clash on what AI Overviews do to clicks, & Visa goes live with agentic payments across 30+ European banks.
29% of Search Volume Is Declining, AI Overviews Aren’t Filtering Junk Clicks, and ChatGPT Changes Who It Cites
This week’s search marketing news: 29% of search demand is declining, AI Overviews cut clicks 40%, and ChatGPT changes who it cites.
This Week in AI in Marketing & Management (29th Jun 26)
McKinsey finds leaders think 4% of staff use AI daily, the real figure is 13%. Semrush indexes 126m AI search prompts and Anthropic puts Claude inside Slack.
This Week in AI in Marketing & Management (22nd Jun 26)
Agentic commerce goes mainstream as Shopify, Visa and Stripe ship agent payments, WPP forecasts AI search ads at £75bn, and the C-suite AI confidence gap widens. Anicca’s weekly analysis.
This Week in AI in Marketing & Management (15th June 26)
Anthropic switched off for non-US users. Visa + Mastercard race on AI agent payments. 91% of UK brands invisible in AI search.
Zero-Click Hits 68%, Amazon’s Alexa Becomes an Ad Platform, and Anthropic Calls for a Brake Pedal
This week’s search marketing news: zero-click hits 68%, Amazon’s Alexa becomes an ad platform, Anthropic calls for an industry brake pedal.
This Week in AI in Marketing & Management (8th June 26)
Agentic commerce goes live in the UK with Hey Savi and PayPal. Microsoft Scout launches. The leadership and middle management bottleneck bites.
This Week in AI in Marketing & Management (1st June)
Anthropic launches Claude Opus 4.8 and raises a record $65bn, OpenAI builds ChatGPT ads, and AI leaders soften job-loss warnings.
