18th September 2018 by Neil Hannam
According to Hubspot’s State of Inbound 2018 report, “55% of marketers say blog content creation is their top inbound marketing priority”. With content playing such an imperative role in digital marketing, there’s a constant challenge for marketers, and content marketers in particular, for...

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5th September 2018 by George Price
Anyone who is familiar with marketing will know the importance of choosing the right message when advertising, considering what message will best entice the reader to take the actions that you desire them to. As people will react differently to different messages, it is important to work out which...

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22nd August 2018 by Akhil Sakaria
We’re officially in the “Google Ads” era and Google have been quick to roll out the changes to the AdWords platform, and now search ads are getting a revamp too. Google is now allowing users to add a third headline and a second description. Not only are you allowed a second description, but...

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16th August 2018 by Sarah Ross
You have some great news to share and, with the help of our blog post on how to draft a press release, you’ll have a story ready to issue. But with so many media outlets, from regional and national newspapers to interest specific blogs, where should you send it? Here are my tips on how...Read...

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15th August 2018 by Sian Morley
Google implemented smart bidding last year as a way to assist account managers and clients with the bidding process, allowing them to focus more on strategy and less on the day-to-day management. They began with the simple option to use enhanced CPC, which automatically adjusts your manual bids for...

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15th August 2018 by Holly Kelly
Understanding the profiles of your current customers can be hugely beneficial in learning how you can reach new ones. Building the picture of these users, however, can be a complex process with increasing levels of online activity and touch points before these users make the final conversion. There...

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10th August 2018 by Sukh Singh
If your WordPress site has been hacked you aren’t alone as this happens quite often where there aren’t at least basic plugins in place to scan and block malware. As a result of this happening often, there are tried and tested fixes and preventative measures you can employ to minimise the...

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25th July 2018 by Katie Smith
As the world of social media continues to grow even larger, there is no sign of it slowing down. With social media becoming such a critical part of a brands marketing strategy, it’s important to maximise how you use it. There are hundreds of tools available online to assist with this activity but...

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