29th October 2019 by Holly Kelly
In PPC there is a world of opportunity and data available, you just need to know where to look. When it comes to tools and resources there is usually a subscription fee involved and if you’re lucky you might benefit from a free trial. Over my years in the world of PPC, I have come...Read more...

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10th October 2019 by Jess Goodridge
Experts in e-commerce and digital marketing brought their knowledge to Leicester earlier this week for our annual Leicester Digital Live, sharing the latest updates in Paid Search, Organic Search, Social Media and Content. Big names including Sky, Microsoft and HubSpot were among the speakers...

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9th October 2019 by Jess Goodridge
Andraz Stalec, of Red Orbit, reminds us that, “Increasing amounts of users are staying on Google.” Assumption 1: Most loyal users come from direct traffic. We’ve long thought this was the case, but it’s more common today seeing channels like paid search, organic search and...

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9th October 2019 by Sarah Ross
Maddy Potts, Head of Digital at the University of Nottingham, wastes no time in encouraging us to ditch the ‘content is king’ mantra, before revealing the only source you need to tap into for content inspiration. Over the last few years we’ve all had it drummed into us that ‘content is...

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9th October 2019 by Jess Goodridge
With changing landscapes in the Search Engines Results Pages (SERPs), Fernando Angulo of SEMrush explains how to write your content for users as well as Google. The importance of featured snippets We conducted research into how content can best be used for SEO and how Google uses this information,...

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9th October 2019 by Sarah Ross
Gareth Bakewell of Sky discusses how businesses of all sizes can utilise Sky AdSmart for affordable, targeted TV advertising. Sky AdSmart targets households rather than TV channels, enabling SMEs to compete with big brands. It is TV advertising that can be as targeted as paid search with minimum...

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8th October 2019 by Jess Goodridge
With quickly developing technologies and improved AI, chatbots are getting more and more traction as a key customer-facing interface that many brands are starting to explore. Where do I start if I want to explore chatbots? There are a huge variety of platforms out there – Bot Analytics, Manychat,...

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8th October 2019 by Sarah Ross
Tech marketer Irina Nica, of HubSpot shares her link building expertise by explaining why link building to ‘boring pages’ matters and why it often fails, offering three practical link building tactics that you can try straight away. Boring Pages vs Sexy Pages Boring pages are the money making...

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8th October 2019 by Jess Goodridge
Most of the planet is online. Judith Lewis, of DeCabbit Consultancy, notes that “Much of peoples’ lives are centred around social media, and if used correctly, content could attract a higher volume of traffic by using social amplification.” Creating content that works Judith explains,...

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