25th January 2019 by George Price
If you have been managing search advertising for a while, it can become difficult to keep coming up with original ideas for advert text, especially ideas that nicely fit to varying ad formats and character limits that are in place on the different platforms. Also regular ad testing is an important...

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17th January 2019 by Elona Jetullahu
Question –  When you are scrolling through the feeds on your social networks, what’s more likely to catch your eye? A post with or without an image? We bet it’s the post with an image. We also bet that you looked at the image above before you even read a sentence. You may have...

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3rd January 2019 by Sukh Singh
First of all, Happy 2019! I am sure that one of the main business targets on any marketing consultant or agency’s 2019 list is to grow your client base, grow your current campaigns, increase retention and overall…GROW your business. One of the main factors to that will help you...

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18th December 2018 by Sarah Ross
In the age of instant news and trial by Twitter, PR campaigns can go viral quickly, but not always for the right reasons. Whether you’re looking for inspiration for your 2019 campaigns or want to ensure your brand doesn’t make a PR faux par, it’s worth taking a look at our winners and losers...

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14th December 2018 by Sian Morley
Facebook is fast becoming the place to advertise. Why? Because you pay a lot less per click, you have really detailed targeting and you can capture your audience when they are least expecting it, during their downtime at home, comfy, on the sofa. Ever since Facebook changed their algorithm and...

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11th December 2018 by Dan Allen
 “Twas the night before Christmas, when all through Anicca Digital Not a creature was stirring, apart from the ghost that steals our snacks; The stocking is hung on our posh marble surface with Sellotape, In hopes that St. Nicholas soon would be here”   Have you been peer pressured into...

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6th December 2018 by Holly Kelly
When it comes to Google Ads, formerly Google AdWords, there are a lot of factors that can impact on your results and unless you have intimate knowledge of the platform it can be a minefield trying to know what to look for. Thankfully there are many digital agencies and freelancers out there that...

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28th November 2018 by Darren Wynn
Finding the right digital marketing agency for your business can be a difficult and daunting process to start. Different cultures, working styles, massive choice, promises of success, the list of potential pitfalls is endless. Here I have made a list of a few key considerations when looking for a...

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26th November 2018 by Dan Allen
I’m sometimes asked in the office to help with Excel stuff, usually, it’s the same stuff over and over; So, here’s a list of the common basic Excel stuff I’m asked to help with and hopefully an explanation of how it works and how it’s useful for Google Ads. I like to use spreadsheets...

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