Many marketers are seeing the same puzzle: rankings look stable, or even better, yet organic traffic is down. We wanted to know whether a page one position is simply worth less than it used to be, and if so, where the clicks have gone. To find out, we compared Google Search Console data for more…
AI stocks lost $2.3 trillion after the US midterms and the sell-off hit the FTSE 100, while the Bank of England found AI has barely improved UK productivity.
The best Black Friday PPC campaigns are usually decided with lots of planning. This guide covers the Black Friday PPC campaign structures our paid media team uses for Search and Shopping, the settings to change beforehand and a pre-launch checklist.
AI spending fears wipe $1 trillion off tech stocks, Barclays and NatWest cut UK jobs, and Google Search revenue stalls as AI Mode ads reach the UK.
The Podcast Summary on Creating GEO Reports With Claude Code I recently joined Paris Childress on The GEO Show, the podcast from GEOforge, to talk about how I used Claude Code to produce nearly 100 GEO (Generative Engine Optimisation) audit reports in a year, based on a 12-pillar framework. We covered the pipeline behind the…
AI Overviews now appear for 88% of commercial keywords, Barclays cuts 5,000 jobs, and Walmart rebuilds its ecommerce platform for AI shopping agents.
Anthropic’s AI agents now outnumber staff 6 to 1, Google launches Gemini 4 Argon, and brands win AI answers without being cited.
Five themes dominated the week of 5 to 11 October 2026: OpenAI’s GPT-6 Sol and Luna with 50% API price cuts, AI search revenue up 321% in 13 months (IDHL), agentic commerce’s record launch month with only 3% agent transactions, the UK government accepting all 44 NHS AI Commission recommendations, and HubSpot cutting 600 jobs in its AI-first pivot.
A week that reshaped the AI landscape on three fronts at once. Google launched Gemini 4 Argon with a one million token output limit, OpenAI unveiled Dots agents and the GPT-6 Sol and Luna models while apologising to the Australian government for AI agents that breached public sector systems, and Shopify, Mastercard, JPMorgan and Cloudflare all moved agentic commerce from theory to live infrastructure. Here is what UK marketers and managers need to know for the week of 29 September to 5 October 2026.
Frontier model prices fell 40-50% in a single week, Meta’s Muse agent hit 2.5 million downloads and triggered the first agentic commerce standoff, GEO became the search skill every brand wants, and Microsoft rebuilt Copilot around usage-based pricing. Here is everything that mattered in AI for marketing and management this week.
