How to Implement Local Business Schema Through Google Tag Manager

How to Implement Local Business Schema Through Google Tag Manager

ByBradley Longman

In recent years Google has continued to push a greater emphasis on Structured Data (Schema) and as a result continues to support an ever-growing range of markups for various parts of a website. Essentially, schema is a way for you to highlight important information for your business, whether this is your address, business type or…
|

Tracking all outbound Links using Auto Event Tracking in Google Tag Manager

ByGurpreet Bassi

This is a straight forward guide for people wanting to easily track and record outbound link clicks from their website. This could include links to social media sites, external forms, PDF documents or other websites. There are essentially two ways to do this: Manually adding tags to each link you want to track using event…