sofa.com have two main furniture showrooms in London and Bath, however, most of their sales are through their website www.sofa.com. Buyers visit online and choose from a range of styles of sofas, which are then manufactured to order using their chosen fabric.  Although there are a handful of other sofa companies offering “made to order” service, in the search engines sofa.com’s main competition are the big TV advertisers such as DFS and Furniture Village.

With such intense competition, we used a data-driven approach to SEO. SEO Monitor was used to give us insight into not-provided organic traffic and other keyphrase opportunities.