Sofa.com Case Study


increase in

visibility score

Rank #1

for the term

‘sofa’ in 3 months


increase in

organic traffic

sofa.com have two main furniture showrooms in London and Bath, however, most of their sales are through their website www.sofa.com. Buyers visit online and choose from a range of styles of sofas, which are then manufactured to order using their chosen fabric.  Although there are a handful of other sofa companies offering “made to order” service, in the search engines sofa.com’s main competition are the big TV advertisers such as DFS and Furniture Village.


With such intense competition, we used a data-driven approach to SEO. SEO Monitor was used to give us insight into not-provided organic traffic and other keyphrase opportunities.


  • To increase ranking on google for relevant keyphrases
  • Improve organic traffic to the website
  • Increase visibility of website

Our Solution

SEO Monitor allowed us to determine which keyphrases were driving traffic, which landing pages were found for each keyphrase and which keyphrases would be the best opportunities for an SEO project.


By having all the data in one place, you can see current positions for target keyphrases and calculate the opportunities or additional clicks you will receive if you achieve position 3, 5 or top 10. It also shows the suggested bid in AdWords and a Difficulty score, so you can identify the quick wins.


  • 6x increase in visibility score
  • 5 place keyword position improvement
  • 100% increase in organic traffic
  • 9 position improvement in ranking of keyword ‘sofa’ to attain number one spot

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