Grow your online revenue, profitably.
Selling online means winning across Shopping, marketplaces, search, social and email at once, and keeping customers once you have them. We bring those channels together into one ecommerce programme built around ROAS, margin and lifetime value, not vanity traffic.
One ecommerce programme, every channel pulling together.
Ecommerce growth rarely comes from a single channel. Google Shopping and Performance Max capture buying intent, marketplaces put you where people already shop, ecommerce SEO builds a compounding stream of product and category traffic, paid social drives discovery, and email keeps customers coming back. The advantage is in running them as one programme.
We combine creative, data and analysis to build cost-effective ecommerce campaigns around the whole buyer journey, from awareness to repeat purchase. Services can be used on their own or together, and everything is measured against the numbers that decide whether an online store is actually growing: ROAS, margin and customer lifetime value.
The ecommerce channel mix
Five shifts reshaping ecommerce.
How people discover and buy products is moving fast. The retailers growing profitably are the ones adapting their channel mix, not just spending more on the same campaigns.
Retail media and PMax dominate spend
Performance Max and retail media networks now absorb a huge share of ecommerce budget. Feed quality and creative are the levers that decide whether that spend is efficient.
Marketplaces are where search starts
A large and growing share of product searches begin on Amazon, not Google. Treating marketplaces as a managed channel, not an afterthought, is now table stakes.
Social commerce is a real storefront
TikTok Shop and shoppable social have turned discovery channels into checkout channels. Impulse demand is being captured in the feed before the website is ever visited.
Retention beats endless acquisition
With acquisition costs high, the brands winning are those growing repeat purchase rate and lifetime value through email, automation and loyalty, not just chasing new customers.
AI is changing product discovery
AI-driven shopping experiences and search results are reshaping how products surface. Clean feeds, structured data and strong product content increasingly decide who gets seen.
Our ecommerce marketing services.
We deploy the right blend for your store, margins and goals, then keep optimising towards ROAS and lifetime value. Explore the ecommerce channels we bring together.
Shopping & Performance Max
Google Shopping and Performance Max campaigns with optimised product feeds, managed to a target ROAS so your ad spend turns into profitable sales, not just clicks.
PMax · Feeds · ROASExplore →Marketplace management
Amazon, eBay and other marketplaces run as a managed sales channel, from listings and content to advertising, so you capture demand where shoppers already are.
Amazon · eBayExplore →Ecommerce SEO
Product and category page optimisation, site architecture and product feed work that earns compounding organic visibility and free traffic for your store.
Products · FeedsExplore →Ecommerce paid media
Performance Max, retail media, affiliates and paid social run as one programme, built to grow online revenue profitably.
PMax · Retail mediaExplore →TikTok Shop & social commerce
Shop setup, paid and organic campaigns, creators and tracking, turning short-form video into sales.
Shop · CreatorsExplore →Product content at scale
Unique product descriptions, titles and meta across thousands of pages with Content MAMMOTH, AI-written and human-checked.
Descriptions · ScaleExplore →Paid & social commerce
Paid social and social commerce, including TikTok Shop, to drive product discovery and impulse demand among the right audiences.
Discovery · TikTok ShopExplore →Email & retention
Email, automation and retention programmes that lift repeat purchase rate and customer lifetime value, where ecommerce profit is really made.
Automation · LTVExplore →Conversion rate optimisation
We analyse your customer journey and remove the barriers to purchase, improving product pages and checkout so more of your traffic converts.
Convert · CheckoutExplore →Want a free read on your ecommerce?
We will take a top-level look at your online store and channels: how efficient your Shopping and paid spend is, where your product feed and ecommerce SEO are leaving money on the table, and the quickest wins in your conversion and retention. You get a short, prioritised summary with the first things to act on.
- Shopping and paid ROAS review
- Product feed and ecommerce SEO check
- Conversion and retention quick wins
- Free. No sales call required to receive it.
Selling more online, for brands you might recognise.
Worked examples from long-term ecommerce programmes across paid, organic and marketplaces. More in the full case-study library, filterable by service and sector.
PPC, SEO, Paid Social and Shopping across a 30,000-SKU catalogue.
14-year client partnership. Full-funnel PPC, SEO, Paid Social and Shopping programme across a 30,000-SKU catalogue on Magento + Hyvä.
Read the full case study →
Ireland’s largest independent furniture retailer.
Ireland’s largest independent furniture retailer. Full digital programme with GA4 server-side tracking, Shopping and Paid Social.
Read the full case study →
UK’s leading tree surgery equipment retailer.
UK’s leading tree surgery equipment retailer. Full-funnel Google Ads, SEO and Shopping programme across a 5,000+ SKU catalogue.
Read the full case study →Four reasons brands trust us with ecommerce.
Measured on ROAS, not traffic.
We are performance-focused: success is profitable sales, ROAS and lifetime value, not visits. Every channel is held to the numbers that decide whether your store grows.
Every ecommerce channel in one team.
Shopping, marketplaces, SEO, social and email under one roof, run as one programme, so the channels reinforce each other instead of competing for credit.
Ecommerce specialists.
Ecommerce is core to what we do, with long-term programmes for established retail brands and deep experience across Shopping, marketplaces, feeds and retention.
19 years, real retail clients.
Nearly two decades growing online stores across home, garden, furniture and more, with the experience to know which channel mix fits which kind of retailer.
What brands ask about ecommerce marketing.
What is ecommerce marketing?
Ecommerce marketing is the full set of activities that drive traffic, sales and repeat custom for an online store. It spans paid channels like Google Shopping, Performance Max and marketplaces, organic channels like ecommerce SEO, social and social commerce, and retention channels like email and automation. Run together as one programme, they grow online revenue more efficiently than any single channel alone.
Which channels matter most for an online store?
It depends on your products, margins and customers, which is the point of an integrated approach. Shopping and Performance Max capture buying intent, marketplaces reach shoppers who start on Amazon, ecommerce SEO compounds over time, paid social drives discovery, and email grows lifetime value. Most successful stores run several together, with budget moved to what delivers the best return.
How do you measure ecommerce success?
We focus on the commercial metrics that decide whether a store is growing: return on ad spend, profit margin after costs, conversion rate and customer lifetime value, not just traffic or revenue. With proper tracking we can see which channels and campaigns drive profitable sales and shift investment accordingly.
Do you work with marketplaces like Amazon as well as my own website?
Yes. A large and growing share of product searches start on marketplaces, so we treat Amazon, eBay and others as a managed sales channel alongside your own store, covering listings, content and advertising, and joining the data up so you can see total performance across every place you sell.
How important is the product feed?
Very. Your product feed is the foundation of Shopping, Performance Max and much of marketplace advertising. Clean, complete, well-optimised feed data directly affects how often your products show, for which searches, and how efficiently your budget converts, so feed optimisation is one of the highest-leverage things we do.
Why choose Anicca for ecommerce marketing?
An independent Leicester agency with 19 years of experience, award-winning ecommerce and paid media work, and every channel a store needs under one connected team. We build an integrated programme around your products and margins and run it to ROAS and lifetime value, not vanity metrics.
Turn more browsers into profitable buyers. Let us review your store.
30 minutes with the ecommerce team. No slide decks, no hard sell. You leave with a read on your online store and the first things to act on, whether you hire us or not.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
