Press/Media Training

Master PR and media to amplify your brand.

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Bespoke PR and media training

Anicca offers beginners and experienced PR teams all-encompassing PR training and media training workshops. These workshops can be carried out at our offices in Leicester or on-site to reduce time loss.


Our courses are completely bespoke and tailored to your needs. Whether you need an introductory course in PR and social media or an in-depth workshop to upskill your media training, our team of PR experts are on hand to provide education and support.


Our workshops can also be adapted to your needs. This means if you have a remote team, we can create online resources and exercises for instruction and self-study. Alternatively, we also offer in-house training to recreate classroom environments and promote collaboration.

We can assist with training in various fields including:


  • Influencer marketing – teach how to connect with social influencers, bloggers, and celebrities to form mutually-beneficial relationships.
  • Content marketing – show you how to create high-quality blogs, videos, infographics and more.
  • Outreach – educate on how best to communicate with publishers and create content for features, product releases, and service offerings.
  • Social media marketing – Teach social media account management and integration
  • Social listening – How to listen to your audience, identify needs and pain points, and how to deal with any issues that may arise.
  • Crisis management – teach attendees how to how to plan for and manage crises

Build and maintain brand awareness

Our training course is designed to help you manage your brand awareness. Whether you’re looking to make a splash or develop an established name, we help attendees identify strategies before going through content creation, outreach, and evaluation.


This complete process covers every facet of PR training and media training to provide insight into a valuable marketing resource.

Building and maintaining brand awareness is increasingly important in a fast-paced digital world.


Our PR and media training goes beyond the norm to help you develop soft skills and communicate with your audience, be it on social media, in the press, or via your website’s blog section. Don’t miss out on your chance to improve your communication and media skills.

Respond to potential issues

Get out ahead of any potential PR problems with our dedicated media training programme to target pain points before they become a larger issue.

Make the most of opportunities

The public are fantastic resource for research and development. Our media training allows you to communicate with your audience and learn about their needs.

Optimise your online tools

Use your website and online outreach tools to cast a wide net and appeal to online audiences and digital publications.

Develop traditional techniques

Sometimes, the traditional techniques are the key to reaching your audience. We help develop strategies to appeal to print media and other traditional PR means.
Among the many topics covered, our PR and Media experts will touch on a variety of topics including integrated communication, digital PR, influencer and blogger marketing, Ecommerce and retail PR, product placement, and crisis management.
Along with these areas we also provide our attendees with invaluable experience and soft skill insights. How to open conversations, read client’s needs, and see issues before they arise are just a few of the things you could learn on a PR and Media training course with Anicca.

Why Anicca?

Annica Digital have developed award-winning, data-driven solutions for a wide variety of clients across all sectors. From working with SMEs and local employers to global brands and large national corporations, our PR and media team understand the fine art of communicating with the public and developing a brand identity.

We have used this knowledge and experience to create a distillation of techniques and insight that you can use to develop your own PR and media strategies.


Contact us now to find out more about our services and how we can help you optimise your marketing channels and develop communication.

“They are excellent, an amazing digital marketing professionals, highly recommendable."

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