Paid Social Training

Develop successful digital strategies using our in-depth social media training courses

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Social media training

Social media is a constantly changing landscape that requires effective marketing strategies and techniques to harness successfully. Our social media training allows you to turn a highly targeted, motivated audience into customers with organic and paid social media marketing strategies.

This form of marketing provides you the chance to reach, engage and convert new customers through channels like Facebook, X (Twitter), Instagram and TikTok in a competitive, everchanging market. Our social media training courses are developed using the latest techniques to ensure your programme is evergreen and relevant.

Engage your audience with bespoke social media training

You’ll learn how to deliver exceptional content, engage with customers through community management and execute paid campaigns across multiple channels. Training can also cover how to successfully track your campaigns to ensure you can measure the success of your activity.

Our sessions are both theory-based and practical. We will be diving into the platforms so that all participants can gain hands-on experience throughout the course.

We encourage interaction and discussions throughout the course to allow participants to develop ideas that can be implemented.

All our trainers are part of the in-house teams here at Anicca. They work with these platforms daily and are experts in their field.

Whether you’re a dab hand or new to social media, this workshop is ideal for marketers who are looking to gain an understanding of the benefits and practicalities of social media, content marketing and how to integrate it into the overall digital strategy.

Don’t miss out on this opportunity to learn about social media marketing and how you can turn this incredible resource into a powerful marketing tool.

Social media is a conversation that demands dedicated resources and an understanding of the customer base. Find out how to drive engagement with our specialised course.

Develop your identity with training that promotes a unified image and consistent language that turn brands into household names.

Learn from an experienced paid media team who have a wealth of knowledge and experience in creating and running effective paid campaigns across Facebook, X (Twitter) and LinkedIn.

We understand that things sometimes go wrong. Our social media training helps you manage your reputation in the face of unforeseen issues.

In our social media training workshops, you will learn from Anicca Digital’s leading social media specialists. Their daily experience in planning and implementing social media campaigns will ensure you’ll learn up-to-date techniques and innovations.

This hands-on workshop is not just theory, however, as our experts also provide tried and tested tips for a range of budgets and business sectors. This training is designed for business professionals who are looking to utilise an existing presence on social media for marketing purposes.

Topics

An overview of the rapidly evolving social media landscape
A live tour of the major social media platforms including Facebook, Instagram, X (Twitter) and LinkedIn, exploring functionality and tools of each
Identifying which social media platforms should you invest in and why?
An outline of how to get started with your advertising campaign
Overview of key the industry tools such as Google Analytics, Facebook Insights, X (Twitter) Analytics and LinkedIn analytics to gather valuable data to measure
A summary of successful social media project case studies

Getting to know Facebook Business Manager including an introduction to Ads Manager and Power Editor
Advanced targeting options including remarketing, custom audiences and look-a-likes
Advanced buying methods including reach and frequency
Advanced ad types including Canvas
Setting up Facebook Pixels for your website
Tracking performance and optimising campaigns
Effective strategies for ecommerce and b2b businesses including ‘honeypots’
At the end of the day you’ll be able to set up and manage advertising campaigns on Facebook and Instagram.

Getting started with Google Analytics and Google Tag Manager
Using Google Analytics reports to track campaigns and understand audience behaviours
Conversion and revenue reporting including goal and ecommerce tracking and attribution models
Reporting – building and scheduling reports and creating dashboards
See our Analytics Training page for more details

Define what a social media strategy is and why it is beneficial to your business
Outline customer service and crisis communication plans to ensure optimum customer and business experience
How to plan an effective campaign including media planning, budget allocation and creative
The importance of content in social media marketing
Advert regulations – the do’s and don’ts of social advertising across a range of platforms
How to produce a strategic framework that can help define how your business will use social media
At the end of day two attendees will have begun the creation of social media and content strategy for your business

Getting to know the ads managers on both X (Twitter) and LinkedIn.
Setting up effective campaigns on both X (Twitter) and LinkedIn
Advanced advertising options including remarketing, custom audiences, matched audiences and look-a-likes
Learn effective strategies for lead generation, web traffic, brand awareness, ecommerce and B2B businesses
How to set up X (Twitter) website cards and LinkedIn InMail campaigns
Tracking performance and optimising campaigns
At the end of the day you’ll be able to set up and manage advertising campaigns on X (Twitter) and LinkedIn

Why Anicca Digital?

Social media is an intrinsic part of how we interact with the digital space. Sectors like hospitality, fashion, and dining, have been cast as obvious choices for social media and highlighted the potential for all sectors to make the most of this social potential.

Our social media training courses and workshops allow you to harness the power of social media and reach your target audience.

Our training course is truly one-of-a-kind as it brings together all facets of social media marketing into a single training programme.

Our experienced social team have all earned their stripes in this competitive industry and lead training with expert advice, anecdotal examples, and patient support to help you master social media and grow your brand.

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Proven strategies, proven success

Our client case studies showcase the transformative impact of our digital marketing strategies. Discover how we’ve driven measurable growth and success for businesses across diverse industries.