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Digital PR Agency
PR Services in Leicester by Anicca Digital </>

We offer leading digital PR services, media outreach and content marketing to increase your brand awareness, online credibility and domain authority.

Digital PR services from Leicester’s leading digital agency

Digital PR is all about reputation, and we have been supporting business to do this since 2007. Our digital PR agency uses modern PR methods, evolved with a more digital approach to create digital PR campaigns that win links and clicks. Along with this, our online PR services continue to build trust, create engaging and newsworthy stories and support business proactively – and reactively, when required.

Our digital PR agency in Leicester is part of the wider Anicca agency and as such is complemented with Content Marketing: creating and distributing material which helps to attract and maintain the interest of your target audience through organic SEO techniques. This ensures a positive and maintained share of voice and across a range of digital platforms using several content types.

Discovery

PR & Content Audit & Consultancy

Use our Leicester-based digital PR team to understand what digital PR is, your current level of organic visibility, traffic, engagement and conversion through technical, off-page and on-page SEO audits.

Strategy & Planning

Translate your business KPIs to digital ones and outline which SEO tasks will help you reach them to a timeline with a comprehensive plan of online PR campaigns and services.

Launch

Editorial Calendar

The Anicca digital PR team develop strategic editorial calendars which meets your objectives through creative and planned outreach to your target audience.

Content Distribution

Make your content visible to the right people at the right time through tried and tested distribution with your target journalists and publications.

Content Creation

Engaging, informative and educational content created to amplify your message and meet your KPIs across a range of pre-determined platforms.

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Optimise

Newsroom

Our digital PR agency team in Leicester are always on service to ensure you are media ready through training or we act on your behalf to effectively get your message to the press.

Thought Leadership

Critical to digital PR is standing out from the crowd and being a thought leader is just one technique to achieve this.

Media Relations

Always on service to ensure you are media ready through training or we act on your behalf to effectively get your message to the press.

Influencer Marketing

With the rise of the blogger and celebrity endorser, getting PR reach has changed and we can help you get your product in front of them.

Manage

PR Campaign Management

From initial ideation to campaign delivery, your communication must be on message and consistent, from every member of your support team. Our PR agency team help maintain this voice to ensure clarity.

Ongoing Content Creation

Our dedicated Content and PR consultants will produce content (alongside digital PR services) to facilitate your campaign goals to your brand guidelines.

Reporting

Using data-driven analysis and technical know-how we evaluate your activity and will seek out new opportunities to add further value to your campaign.

Reputation Management Training

You might need to be kept off the front page, so we use our reputation management skillset to avoid the negative and build positive messages.

Event Management

Live or virtual events can be managed by our team from start to finish, producing collateral and handling all press queries.

Complete PR & Content consultancy services

Anicca offers a blended approach to communications, with our complete PR and Content Marketing service. We do this to effectively build and then maintain your reputation, both to the press, your public and online – to keep you as visible as possible.

Using traditional and digital PR methods alongside digital techniques, we can maximise your chances to be ‘seen’ as efficiently as possible. Our broad press book and relationships are supported with link building and optimisation to enhance your reach.

Our experienced team brings together a range of knowledge and skills, working together to maximise campaign delivery, seamlessly. From ideation, activity development, planning, outreach and review, we work as one to support your business.

Our Client Case Studies

In Safe Hands

Awards

Technology Partners

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