Leicestershires Premier PR Agency

We offer leading digital PR services, media outreach and content marketing to increase your brand awareness, online credibility and domain authority.

PR services from Leicester’s leading digital agency

PR is all about reputation, and as a Leicester-based PR agency, we have been supporting businesses to do this since 2007. Alongside traditional PR methods, we have evolved over the years with a more digital approach to create digital PR campaigns that win links and clicks. Along with this, our online PR services continue to build trust, create engaging and newsworthy stories and support business proactively – and reactively, when required.

Our digital PR team work in partnership with our SEO team and the wider Anicca agency and as such is complemented with Content Marketing: creating and distributing material which helps to attract and maintain the interest of your target audience through organic SEO techniques. This integrated approach ensures a positive and maintained share of voice and across a range of digital platforms using several content types.

PR Campaign Management

From initial ideation to campaign delivery, your communication must be on message and consistent. Our PR agency team help maintain this voice to ensure clarity.

Editorial Calendar

The Anicca digital PR team develop strategic editorial calendars which meets your objectives through creative and planned outreach to your target audience.

Content Distribution

Make your content visible to the right people at the right time through tried and tested distribution with your target journalists and publications.

Content Creation

Engaging, informative and educational content created to amplify your message and meet your KPIs across a range of pre-determined platforms.


Our digital PR agency team in Leicester are always on service to ensure you are media ready through training or we act on your behalf to effectively get your message to the press.

Thought Leadership

Critical to digital PR is standing out from the crowd and being a thought leader is just one technique to achieve this. Our PR experts can help you with this.

Media Relations

Always on service to ensure you are media ready through training or we act on your behalf to effectively get your message to the press.

Influencer Marketing

With the rise of the blogger and celebrity endorser, getting PR reach has changed and we can help you get your product in front of them.

Reputation Management Training

You might need to be kept off the front page, so we use our reputation management skillset to avoid the negative and build positive messages.

Event Management

Live or virtual events can be managed by our team from start to finish, producing collateral and handling all press queries. Speak to us today to find out more.

Complete PR & Content Consultancy Services

Anicca offers a blended approach to communications, with our complete PR and Content Marketing service. We do this to effectively build and then maintain your reputation, both to the press, your public and online – to keep you as visible as possible.

Using traditional and digital PR methods alongside digital techniques, we can maximise your chances to be ‘seen’ as efficiently as possible. Our broad press book and relationships are supported with link building and optimisation to enhance your reach.

Our experienced team brings together a range of knowledge and skills, working together to maximise campaign delivery, seamlessly. From ideation, activity development, planning, outreach and review, we work as one to support your business.

PR & Content Consultancy

Use our Leicester-based digital PR team to understand what digital PR is, your current level of organic visibility, traffic, engagement and conversion through our PR audits.

Strategy & Planning

Translate your business KPIs to digital ones and outline which SEO tasks will help you reach them to a timeline with a comprehensive plan of online PR campaigns and services.


Using data-driven analysis and technical know-how we evaluate your activity and will seek out new opportunities to add further value to your campaign.

Pall-Ex have been working with Anicca digital for a few years now and our results have been outstanding. The innovation from their team is a breath of fresh air.

Mark Steele
MD – Pall-Ex International Business Units

In Safe Hands


UK Paid Media Awards 2023 winner

Advertising Platforms

Formally Facebook

Let’s talk.

0116 254 7224

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