PR & Content
Marketing

Use PR, media outreach & content marketing to increase your brand awareness, gain online credibility & increase domain authority

Using PR & Content Marketing to Increase Your Brand Awareness & Reputation

PR is all about reputation, and we have been supporting business to do this since 2007. Today, PR may have evolved with a more digital approach, but the fundamentals of what we deliver has not changed. We continue to build trust, create engaging and newsworthy stories and support business proactively – and reactively, when required.

This process is complemented with Content Marketing: creating and distributing material which helps to attract and maintain the interest of your target audience through organic SEO techniques. This ensures a positive and maintained share of voice online and and across a range of digital platforms using a number of content types.

Discovery

PR & Content Audit & Consultancy

Understand your current level of organic visibility, traffic, engagement and conversion through technical, off-page and on-page SEO audits.

Strategy & Planning

Translate your business KPIs to digital ones and outline which SEO tasks will help you reach them to a timeline.

Launch

Editorial Calendar

We develop a strategic editorial calendar which meets your objectives through creative and planned outreach to your target audience.

Content Distribution

Making your content visible to the right people at the right time through tried and tested distribution with your target journalists and publications.

Content Creation

Engaging, informative and educational content created to amplify your message and meet your KPIs across a range of pre-determined platforms.

Optimise

Newsroom

Always on service to ensure you are media ready through training or we act on your behalf to effectively get your message to the press.

Thought Leadership

Critical to PR is standing out from the crowd and being a thought leader is just one technique to achieve this.

Media Relations

Always on service to ensure you are media ready through training or we act on your behalf to effectively get your message to the press.

Influencer Marketing

With the rise of the blogger and celebrity endorser, getting PR reach has changed and we can help you get your product in front of them.

Manage

PR Campaign Management

From initial ideation to campaign delivery, your communication has to be on message and consistent, from every member of your support team.

Ongoing Content Creation

Our dedicated Content
and PR consultants will produce content to facilitate your campaign goals to your
brand guidelines.

Reporting

Using data-driven analysis and technical know-how we evaluate your activity and will seek out new opportunities to add further value to your campaign.

Reputation Management Training

You might need to be kept off the front page so we use our reputation management skillset to avoid the negative and build positive messages.

Event Management

Live or virtual events can be managed by our team from start to finish, producing collateral and handling all press queries.

Complete PR & Content consultancy services

Anicca offers a blended approach to communications, with our complete PR and Content Marketing service. We do do this to effectively build then maintain your reputation, both to the press, your publics and also online – to keep you as visible as possible.

Using traditional PR methods alongside digital techniques, we are able to maximise your chances to be ‘seen’ as efficiently as possible. Our broad press book and relationships are supported with link building and optimisation to enhance your reach.

Our experienced team brings together a range of knowledge and skills, working together to maximise campaign delivery, seamlessly. From ideation, activity development, planning, outreach and review, we work as one to support your business.