We offer leading digital PR services, media outreach and content marketing to increase your brand awareness, online credibility and domain authority.
PR is all about reputation, and as a Leicester-based PR agency, we have been supporting businesses to do this since 2007. Alongside traditional PR methods, we have evolved over the years with a more digital approach to create digital PR campaigns that win links and clicks. Along with this, our online PR services continue to build trust, create engaging and newsworthy stories and support business proactively – and reactively, when required.
Our digital PR team work in partnership with our SEO team and the wider Anicca agency and as such is complemented with Content Marketing: creating and distributing material which helps to attract and maintain the interest of your target audience through organic SEO techniques. This integrated approach ensures a positive and maintained share of voice and across a range of digital platforms using several content types.
From initial ideation to campaign delivery, your communication must be on message and consistent. Our PR agency team help maintain this voice to ensure clarity.
The Anicca digital PR team develop strategic editorial calendars which meets your objectives through creative and planned outreach to your target audience.
Make your content visible to the right people at the right time through tried and tested distribution with your target journalists and publications.
Engaging, informative and educational content created to amplify your message and meet your KPIs across a range of pre-determined platforms.
Our digital PR agency team in Leicester are always on service to ensure you are media ready through training or we act on your behalf to effectively get your message to the press.
Critical to digital PR is standing out from the crowd and being a thought leader is just one technique to achieve this. Our PR experts can help you with this.
Always on service to ensure you are media ready through training or we act on your behalf to effectively get your message to the press.
With the rise of the blogger and celebrity endorser, getting PR reach has changed and we can help you get your product in front of them.
You might need to be kept off the front page, so we use our reputation management skillset to avoid the negative and build positive messages.
Live or virtual events can be managed by our team from start to finish, producing collateral and handling all press queries. Speak to us today to find out more.
Anicca offers a blended approach to communications, with our complete PR and Content Marketing service. We do this to effectively build and then maintain your reputation, both to the press, your public and online – to keep you as visible as possible.
Using traditional and digital PR methods alongside digital techniques, we can maximise your chances to be ‘seen’ as efficiently as possible. Our broad press book and relationships are supported with link building and optimisation to enhance your reach.
Our experienced team brings together a range of knowledge and skills, working together to maximise campaign delivery, seamlessly. From ideation, activity development, planning, outreach and review, we work as one to support your business.
Use our Leicester-based digital PR team to understand what digital PR is, your current level of organic visibility, traffic, engagement and conversion through our PR audits.
Translate your business KPIs to digital ones and outline which SEO tasks will help you reach them to a timeline with a comprehensive plan of online PR campaigns and services.
Using data-driven analysis and technical know-how we evaluate your activity and will seek out new opportunities to add further value to your campaign.
How Anicca increased +63.8% CTR Increase year on year
Boosting organic traffic through SEO
Anicca Revamps Honey Brothers' E-com Ads with Performance Max
Driving ROAS to 1,000% in Google Ads
2,097,216 combined reach
92% increase in website sessions
115% Partner growth rate
1.3m Estimated Coverage Views
16.4% Increase in YOY Conversions
“Pall-Ex have been working with Anicca digital for a few years now and our results have been outstanding. The innovation from their team is a breath of fresh air.“
0116 254 7224
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Anicca Digital 1 Abbey Gate LeicesterLE4 0AA